A data profile of the people who buy, follow and care about Finch in Germany — modelled from more than twelve digital signal sources. Finch has an estimated audience of 4,588,138 people in Germany.
The average Finch fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include SSIO, SDP, Yle Areena, with strongest over-indexing on SSIO (87.69× the country average).
Demographically, the Finch audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Finch fan in Germany is more male, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for SSIO.
The key figures that characterise the Finch profile in Germany.
33.1% are female, 66.9% are male, average age 27.2.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 27.2 |
| Estimated audience size | 4,588,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 58% | |
| 20-29 | 20% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 6% |
of the worldwide Finch audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.7% |
| Austria | 2.3% |
| Switzerland | 1.4% |
Where the Finch audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~200K | 2.04× | |
| 02 | Brandenburg | ~300K | 1.54× | |
| 03 | Sachsen-Anhalt | ~200K | 1.45× | |
| 04 | Berlin | ~300K | 1.18× | |
| 05 | Sachsen | ~400K | 1.17× | |
| 06 | Niedersachsen | ~600K | 1.01× | |
| 07 | Hamburg | ~100K | 0.98× | |
| 08 | Schleswig-Holstein | ~200K | 0.96× | |
| 09 | Thüringen | ~200K | 0.96× | |
| 10 | Nordrhein-Westfalen | ~1M | 0.80× | |
| 11 | Saarland | ~60K | 0.74× | |
| 12 | Rheinland-Pfalz | ~200K | 0.73× | |
| 13 | Bayern | ~700K | 0.68× | |
| 14 | Hessen | ~300K | 0.66× | |
| 15 | Bremen | ~30K | 0.65× | |
| 16 | Baden-Württemberg | ~500K | 0.59× |
The strongest cross-interests of the Finch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yle Areena | Movies & TV | 227.39× | ||
| 02 | SSIO | Music & Radio | 87.69× | ||
| 03 | SDP | Music & Radio | 67.88× | ||
| 04 | Ufo361 | Music & Radio | 36.59× | ||
| 05 | Emanuel | Music & Radio | 33.54× | ||
| 06 | KC Rebell | Music & Radio | 30.51× | ||
| 07 | Summer Cem | Music & Radio | 29.25× | ||
| 08 | Olexesh | Music & Radio | 29.25× | ||
| 09 | Apache 207 | Music & Radio | 18.63× | ||
| 10 | Azet | Music & Radio | 18.09× | ||
| 11 | Kontra K | Music & Radio | 16.23× | ||
| 12 | Luciano | Music & Radio | 15.80× | ||
| 13 | Pashanim | Music & Radio | 15.60× | ||
| 14 | Lea | Music & Radio | 14.83× | ||
| 15 | Maxwell (musician) | Music & Radio | 13.77× | ||
| 16 | Julia Beautx | Internet & Social Media | 10.77× | ||
| 17 | Shirin David | Beauty & Wellness | 9.38× | ||
| 18 | Haftbefehl | Music & Radio | 7.97× | ||
| 19 | Ikkimel | Music & Radio | 7.77× | ||
| 20 | Nina Chuba | Music & Radio | 5.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| DIY Mentality | THRILL | 0.73× | |
| Creativity | OPEN | 0.76× |
Finch has an estimated audience of 4,588,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
33.1% of Finch fans are female, 66.9% are male, with an average age of 27.2 years.
Finch fans show strongest brand affinity for SSIO (87.69×), SDP (67.88×), and Yle Areena (227.39×) over the country average.
Finch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Niedersachsen (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Finch itself, the audience over-indexes on SDP (67.88×), Yle Areena (227.39×), Apache 207 (18.63×), and Julia Beautx (10.77×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Finch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.