Rascasse Audience Intelligence

Kontra K Audience in Germany

A data profile of the people who buy, follow and care about Kontra K in Germany — modelled from more than twelve digital signal sources. Kontra K has an estimated audience of 707,608 people in Germany.

#36among Hip hop in Germany#1472among Person in Germany#950in Music & Radio

The average Kontra K fan in Germany is 25.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Sarah Engels, Apache 207, Finch, with strongest over-indexing on Sarah Engels (7.6× the country average).

Demographically, the Kontra K audience skews balanced with an average age of 25.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kontra K fan in Germany is balanced, around 25.3 years old, with strong Extroversion tendencies and a notable affinity for Sarah Engels.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kontra K profile in Germany.

Audience size
708K
in Germany
Gender
45.5%♀
54.5% male
Age
25.3
average years
Country rank
#8781
Person in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kontra K fans

45.5% are female, 54.5% are male, average age 25.3.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Kontra K audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age25.3
Estimated audience size707,608
Fig. 03

Age distribution

Ø 25.3
average years
Age distribution of the Kontra K audience in Germany
Age bracketShare%
16-1960%
20-2924%
30-3910%
40-494%
50+2%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Kontra K audience comes from Germany.

Worldwide audience distribution share by country for Kontra K
CountryShare
Germany86.1%
Austria4.5%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kontra K audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kontra K fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.35×
02Sachsen~50K1.26×
03Mecklenburg-Vorpommern~20K1.10×
04Berlin~40K1.09×
05Sachsen-Anhalt~20K1.08×
06Niedersachsen~80K1.05×
07Saarland~10K1.05×
08Thüringen~20K1.04×
09Hamburg~20K1.02×
10Nordrhein-Westfalen~200K0.97×
11Rheinland-Pfalz~40K0.96×
12Schleswig-Holstein~30K0.92×
13Baden-Württemberg~100K0.91×
14Hessen~50K0.80×
15Bremen~5K0.75×
16Bayern~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Kontra K, Germany
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kontra K audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kontra K audience
#·InterestCategoryAffinity×
01DisarstarMusic & Radio23.27×
02Apache 207Music & Radio15.45×
03LeaMusic & Radio15.16×
04BausaMusic & Radio14.39×
05RAF CamoraMusic & Radio14.00×
06GzuzMusic & Radio8.71×
07Sarah EngelsMovies & TV7.60×
08FinchMusic & Radio6.60×
09Julia BeautxInternet & Social Media6.03×
10HaftbefehlMusic & Radio4.75×
11IkkimelMusic & Radio4.08×
12Staffordshire Bull TerrierPets & Animals3.79×
13F.C. Hansa RostockSports3.23×
14Dynamo DresdenSports3.11×
15Florian SilbereisenMusic & Radio2.77×
16TransfermarktSports2.01×
17SV Werder BremenSports1.82×
18Lieferando.deFood & Beverages1.72×
19Borussia DortmundSports1.63×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kontra K audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kontra K audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.96×
Pet OwnershipJOY1.54×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kontra K audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.49×
Design AffinityPREMIUM0.78×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kontra K have in Germany?

Kontra K has an estimated audience of 707,608 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Kontra K fans?

45.5% of Kontra K fans are female, 54.5% are male, with an average age of 25.3 years.

03

Which brands do Kontra K fans like most?

Kontra K fans show strongest brand affinity for Sarah Engels (7.6×), Apache 207 (15.45×), and Finch (6.6×) over the country average.

04

Where do Kontra K fans live in Germany?

Kontra K fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kontra K fans also like?

Beyond Kontra K itself, the audience over-indexes on Apache 207 (15.45×), Finch (6.6×), Lea (15.16×), and Haftbefehl (4.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kontra K audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kontra K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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