Rascasse Audience Intelligence

Apprenticeship Audience in Germany

A data profile of the people who buy, follow and care about Apprenticeship in Germany — modelled from more than twelve digital signal sources. Apprenticeship has an estimated audience of 3,853,462 people in Germany.

#957among Topic in Germany#176in Business & Career

The average Apprenticeship fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Institute of technology, Psychology, Employment, with strongest over-indexing on Institute of technology (4.39× the country average).

Demographically, the Apprenticeship audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apprenticeship fan in Germany is balanced, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Institute of technology.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apprenticeship profile in Germany.

Audience size
3.9M
in Germany
Gender
53.1%♀
46.9% male
Age
37.8
average years
Country rank
#1548
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apprenticeship fans

53.1% are female, 46.9% are male, average age 37.8.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Apprenticeship audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age37.8
Estimated audience size3,853,462
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Apprenticeship audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Apprenticeship audience comes from Germany.

Worldwide audience distribution share by country for Apprenticeship
CountryShare
United States29.1%
United Kingdom9.4%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apprenticeship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apprenticeship fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.35×
02Berlin~200K1.33×
03Hessen~400K1.27×
04Bayern~800K1.23×
05Bremen~40K1.15×
06Baden-Württemberg~600K1.10×
07Nordrhein-Westfalen~900K1.03×
08Schleswig-Holstein~100K1.00×
09Niedersachsen~400K0.94×
10Rheinland-Pfalz~200K0.92×
11Brandenburg~100K0.92×
12Sachsen~200K0.90×
13Thüringen~90K0.88×
14Saarland~40K0.84×
15Sachsen-Anhalt~80K0.83×
16Mecklenburg-Vorpommern~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Apprenticeship, Germany
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apprenticeship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apprenticeship audience
#·InterestCategoryAffinity×
01Institute of technologyBusiness & Career4.39×
02Vocational educationBusiness & Career2.36×
03KununuBusiness & Career2.12×
04Employment websiteBusiness & Career1.87×
05Indeed.comBusiness & Career1.86×
06Job huntingBusiness & Career1.83×
07EmploymentBusiness & Career1.79×
08Bundesagentur für ArbeitPolitics & Society1.70×
09StudentBusiness & Career1.68×
10MedicineBusiness & Career1.65×
11PsychologyBusiness & Career1.64×
12LearningBusiness & Career1.63×
13Personal developmentBusiness & Career1.62×
14EducationBusiness & Career1.60×
15Higher educationBusiness & Career1.54×
16SUVsCars & Mobility1.52×
17SchoolKids & Family1.52×
18AgricultureBusiness & Career1.52×
19PriceShopping1.51×
20Deutsche BahnCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apprenticeship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apprenticeship audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.45×
DIY MentalityTHRILL1.34×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apprenticeship audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
Design AffinityPREMIUM0.97×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apprenticeship have in Germany?

Apprenticeship has an estimated audience of 3,853,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Apprenticeship fans?

53.1% of Apprenticeship fans are female, 46.9% are male, with an average age of 37.8 years.

03

Which brands do Apprenticeship fans like most?

Apprenticeship fans show strongest brand affinity for Institute of technology (4.39×), Psychology (1.64×), and Employment (1.79×) over the country average.

04

Where do Apprenticeship fans live in Germany?

Apprenticeship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Apprenticeship fans also like?

Beyond Apprenticeship itself, the audience over-indexes on Psychology (1.64×), Employment (1.79×), Education (1.6×), and Deutsche Bahn (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Apprenticeship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apprenticeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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