Apprenticeship Audience in Germany
Apprenticeship has an estimated audience of 3,853,462 people in Germany. 53.1% are female, 46.9% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Institute of technology, LinkedIn, Psychology, Employment, Education.
The average Apprenticeship fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Institute of technology, LinkedIn, Psychology, with strongest over-indexing on Institute of technology (4.39× the country average). Demographically, the Apprenticeship audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Apprenticeship fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.8 |
| Estimated audience size | 3,853,462 |
Audience persona
The typical Apprenticeship fan in Germany is balanced, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Institute of technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 895,286 | 1.06× |
| Bayern | 793,703 | 1.28× |
| Baden-Württemberg | 601,195 | 1.14× |
| Hessen | 390,975 | 1.33× |
| Niedersachsen | 353,412 | 0.94× |
| Berlin | 246,344 | 1.43× |
| Rheinland-Pfalz | 175,411 | 0.91× |
| Sachsen | 165,699 | 0.88× |
| Schleswig-Holstein | 128,363 | 0.93× |
| Hamburg | 124,755 | 1.43× |
| Brandenburg | 103,968 | 0.87× |
| Thüringen | 76,322 | 0.78× |
| Sachsen-Anhalt | 74,851 | 0.75× |
| Mecklenburg-Vorpommern | 48,366 | 0.66× |
| Bremen | 38,904 | 1.18× |
| Saarland | 34,479 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Institute of technology | 4.39× | Business & Career |
| 1.67× | Internet & Social Media | |
| Psychology | 1.64× | Business & Career |
| Employment | 1.79× | Business & Career |
| Education | 1.6× | Business & Career |
| Deutsche Bahn | 1.5× | Cars & Mobility |
| Indeed.com | 1.86× | Business & Career |
| Medicine | 1.65× | Business & Career |
| Job hunting | 1.83× | Business & Career |
| Employment website | 1.87× | Business & Career |
| Higher education | 1.54× | Business & Career |
| Personal development | 1.62× | Business & Career |
| Bundesagentur für Arbeit | 1.7× | Politics & Society |
| SUVs | 1.52× | Cars & Mobility |
| Learning | 1.63× | Business & Career |
| Student | 1.68× | Business & Career |
| Vocational education | 2.36× | Business & Career |
| School | 1.52× | Kids & Family |
| Kununu | 2.12× | Business & Career |
| Agriculture | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.6 |
| Sustainability | BALANCE | 1.55 |
| Patriotism | CONSERVATISM | 1.43 |
| Sports Activity | POWER | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 9.4% |
| Germany | 5.6% |
See Apprenticeship audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Apprenticeship have in Germany?
Apprenticeship has an estimated audience of 3,853,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apprenticeship fans?
53.1% of Apprenticeship fans are female, 46.9% are male, with an average age of 37.8 years.
Which brands do Apprenticeship fans like most?
Apprenticeship fans show strongest brand affinity for Institute of technology (4.39×), LinkedIn (1.67×), and Psychology (1.64×) over the country average.
Where do Apprenticeship fans live in Germany?
Apprenticeship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 895,286), Bayern (reach 793,703), and Baden-Württemberg (reach 601,195). These three regions account for the largest share of the active audience.
What other brands do Apprenticeship fans also like?
Beyond Apprenticeship itself, the audience over-indexes on LinkedIn (1.67×), Psychology (1.64×), Employment (1.79×), and Education (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apprenticeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.