Student Audience in Germany
Student has an estimated audience of 8,699,370 people in Germany. 54.8% are female, 45.2% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, KLIX (AM).
The average Student fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.1× the country average). Demographically, the Student audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 35.0 |
| Estimated audience size | 8,699,370 |
Audience persona
The typical Student fan in Germany is balanced, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,920,826 | 1.01× |
| Bayern | 1,418,076 | 1.01× |
| Baden-Württemberg | 1,251,620 | 1.05× |
| Hessen | 1,087,844 | 1.64× |
| Niedersachsen | 785,508 | 0.93× |
| Berlin | 548,024 | 1.41× |
| Sachsen | 460,761 | 1.08× |
| Rheinland-Pfalz | 412,022 | 0.95× |
| Schleswig-Holstein | 282,828 | 0.91× |
| Hamburg | 221,545 | 1.13× |
| Brandenburg | 212,883 | 0.79× |
| Thüringen | 187,228 | 0.84× |
| Sachsen-Anhalt | 178,006 | 0.79× |
| Mecklenburg-Vorpommern | 106,336 | 0.64× |
| Saarland | 87,300 | 0.82× |
| Bremen | 74,723 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.1× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Home Delivery | 2.08× | Food & Beverages |
| KLIX (AM) | 1.66× | Music & Radio |
| Volvo V60 | 2.56× | Cars & Mobility |
| Corfu (regional unit) | 1.72× | Travel & Leisure |
| Kodi (software) | 1.55× | Technology & Electronics |
| San Gil | 2.06× | Travel & Leisure |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Esra Erol | 2.4× | Movies & TV |
| Coworking | 1.67× | Business & Career |
| Glashütte | 1.77× | Travel & Leisure |
| Solo climbing | 1.58× | Sports |
| Gloria | 1.88× | Music & Radio |
| The Equalizer | 1.97× | Movies & TV |
| Throne of Glass | 2.07× | Literature |
| Theocracy | 3.79× | Music & Radio |
| Chalkidiki | 1.51× | Travel & Leisure |
| Phil Campbell (musician) | 1.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.1 |
| Sports Activity | POWER | 1.1 |
| Career Orientation | POWER | 1.1 |
| Mindfulness | BALANCE | 1.09 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Student have in Germany?
Student has an estimated audience of 8,699,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Student fans?
54.8% of Student fans are female, 45.2% are male, with an average age of 35.0 years.
Which brands do Student fans like most?
Student fans show strongest brand affinity for Gil Ofarim (2.1×), Stradivarius (1.97×), and Škoda Kodiaq (1.64×) over the country average.
Where do Student fans live in Germany?
Student fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,920,826), Bayern (reach 1,418,076), and Baden-Württemberg (reach 1,251,620). These three regions account for the largest share of the active audience.
What other brands do Student fans also like?
Beyond Student itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.64×), Home Delivery (2.08×), and KLIX (AM) (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.