A data profile of the people who buy, follow and care about Student in Mexico — modelled from more than twelve digital signal sources. Student has an estimated audience of 8,053,708 people in Mexico.
Student has an estimated audience of 8,053,708 people in Mexico. 52.9% are female, 47.1% are male, average age 32.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (234.3× the country average).
Demographically, the Student audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Student fan in Mexico is balanced, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Student profile in Mexico.
52.9% are female, 47.1% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 32.3 |
| Estimated audience size | 8,053,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Student audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 492.54× | ||
| 02 | Costa Rica | Travel & Leisure | 481.94× | ||
| 03 | Shopping and fashion | Shopping | 234.30× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 197.10× | ||
| 05 | Game consoles | Technology & Electronics | 140.92× | ||
| 06 | Valentine's Day | Kids & Family | 117.41× | ||
| 07 | Catholic Church | Politics & Society | 107.81× | ||
| 08 | Sarcasm | Politics & Society | 76.40× | ||
| 09 | Travel agency | Travel & Leisure | 73.01× | ||
| 10 | Broadcasting of sports events | Movies & TV | 64.52× | ||
| 11 | Mobile game | Games | 60.87× | ||
| 12 | El País | News | 57.73× | ||
| 13 | Banana | Food & Beverages | 55.18× | ||
| 14 | Dentistry | Business & Career | 54.33× | ||
| 15 | Love & Sex | Kids & Family | 49.73× | ||
| 16 | Multi-level marketing | Business & Career | 40.75× | ||
| 17 | Sexology | Kids & Family | 36.50× | ||
| 18 | Breastfeeding | Kids & Family | 36.50× | ||
| 19 | Papaya | Food & Beverages | 34.80× | ||
| 20 | Freeware | Technology & Electronics | 28.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.34× | |
| Travelling | THRILL | 19.04× | |
| Urban Lifestyle | OPEN | 4.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| DIY Mentality | THRILL | 0.93× | |
| Tradition | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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