Student Audience in Mexico
Student has an estimated audience of 8,053,708 people in Mexico. 52.9% are female, 47.1% are male, average age 32.3. Top brand affinities: Catholic Church, Sarcasm, Banana, MSN, Travel agency.
Top brand affinities include Catholic Church, Sarcasm, Banana, with strongest over-indexing on Catholic Church (2.53× the country average). Demographically, the Student audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 32.3 |
| Estimated audience size | 8,053,708 |
Audience persona
The typical Student fan in Mexico is balanced, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.53× | Politics & Society |
| Sarcasm | 2.72× | Politics & Society |
| Banana | 2.59× | Food & Beverages |
| MSN | 2.43× | News |
| Travel agency | 2.68× | Travel & Leisure |
| Pedro Pascal | 2.43× | Movies & TV |
| El País | 2.65× | News |
| Single malt whisky | 7.12× | Food & Beverages |
| Game consoles | 1.86× | Technology & Electronics |
| Dentistry | 2.65× | Business & Career |
| Freeware | 2.28× | Technology & Electronics |
| Radio | 1.57× | Technology & Electronics |
| Sexology | 2.72× | Kids & Family |
| High school | 2.94× | Business & Career |
| Breastfeeding | 2.82× | Kids & Family |
| Broadcasting of sports events | 2.79× | Movies & TV |
| Office 365 | 2.23× | Technology & Electronics |
| Wattpad | 2.17× | Internet & Social Media |
| Multi-level marketing | 3.13× | Business & Career |
| Papaya | 2.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.46 |
| Travelling | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| Need for Security | CONSERVATISM | 1.16 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.