Student Audience in Mexico
Student has an estimated audience of 8,053,708 people in Mexico. 52.9% are female, 47.1% are male, average age 32.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (234.3× the country average). Demographically, the Student audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 32.3 |
| Estimated audience size | 8,053,708 |
Audience persona
The typical Student fan in Mexico is balanced, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Student fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 234.3× | Shopping |
| Costa Rica | 481.94× | Travel & Leisure |
| Game consoles | 140.92× | Technology & Electronics |
| Catholic Church | 107.81× | Politics & Society |
| Exfoliation (cosmetology) | 197.1× | Beauty & Wellness |
| Sarcasm | 76.4× | Politics & Society |
| Travel agency | 73.01× | Travel & Leisure |
| Mobile game | 60.87× | Games |
| Valentine's Day | 117.41× | Kids & Family |
| Banana | 55.18× | Food & Beverages |
| El País | 57.73× | News |
| Dentistry | 54.33× | Business & Career |
| Broadcasting of sports events | 64.52× | Movies & TV |
| Love & Sex | 49.73× | Kids & Family |
| Daily Horoscope | 492.54× | Internet & Social Media |
| Sexology | 36.5× | Kids & Family |
| Freeware | 28.86× | Technology & Electronics |
| Breastfeeding | 36.5× | Kids & Family |
| Multi-level marketing | 40.75× | Business & Career |
| Papaya | 34.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.34 |
| Travelling | THRILL | 19.04 |
| Urban Lifestyle | OPEN | 4.04 |
| Risk Appetite | THRILL | 2.35 |
| Mindfulness | BALANCE | 1.52 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.