A data profile of the people who buy, follow and care about Student in Canada — modelled from more than twelve digital signal sources. Student has an estimated audience of 7,514,119 people in Canada.
The average Student fan in Canada is 39.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include College, Sustainable energy, Retail banking, with strongest over-indexing on College (1.64× the country average).
Demographically, the Student audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Student fan in Canada is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for College.
The key figures that characterise the Student profile in Canada.
55.7% are female, 44.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 39.2 |
| Estimated audience size | 7,514,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Student audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5.5M | 1.85× | |
| 02 | British Columbia | ~1.5M | 1.48× | |
| 03 | Alberta | ~1M | 1.17× | |
| 04 | Manitoba | ~300K | 1.09× | |
| 05 | Saskatchewan | ~200K | 0.94× | |
| 06 | Nova Scotia | ~200K | 0.85× | |
| 07 | New Brunswick | ~100K | 0.84× | |
| 08 | Prince Edward Island | ~30K | 0.80× | |
| 09 | Newfoundland and Labrador | ~90K | 0.78× | |
| 10 | Quebec | ~1M | 0.54× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | McKinsey & Company | Business & Career | 1.79× | ||
| 02 | Language education | Business & Career | 1.78× | ||
| 03 | Business school | Business & Career | 1.68× | ||
| 04 | College | Business & Career | 1.64× | ||
| 05 | Université de Sherbrooke | Business & Career | 1.62× | ||
| 06 | Diplomacy | Politics & Society | 1.60× | ||
| 07 | Elderly care | Health | 1.59× | ||
| 08 | Food intolerance | Food & Beverages | 1.59× | ||
| 09 | Laval University | Business & Career | 1.56× | ||
| 10 | CEGEP | Business & Career | 1.54× | ||
| 11 | Université de Montréal | Business & Career | 1.54× | ||
| 12 | Amnesty International | Politics & Society | 1.53× | ||
| 13 | Data science | Business & Career | 1.52× | ||
| 14 | Brock University | Business & Career | 1.52× | ||
| 15 | Powerade | Food & Beverages | 1.52× | ||
| 16 | Mount Royal University | Business & Career | 1.52× | ||
| 17 | Japan Airlines | Travel & Leisure | 1.51× | ||
| 18 | MacEwan University | Business & Career | 1.51× | ||
| 19 | Sustainable energy | Home & Garden | 1.50× | ||
| 20 | Retail banking | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Sustainability | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.88× |
Student has an estimated audience of 7,514,119 people in Canada, concentrated in Ontario and British Columbia.
55.7% of Student fans are female, 44.3% are male, with an average age of 39.2 years.
Student fans show strongest brand affinity for College (1.64×), Sustainable energy (1.5×), and Retail banking (1.5×) over the country average.
Student fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Student itself, the audience over-indexes on Sustainable energy (1.5×), Retail banking (1.5×), Business school (1.68×), and Language education (1.78×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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