Student Audience in Canada
Student has an estimated audience of 7,514,119 people in Canada. 55.7% are female, 44.3% are male, average age 39.2. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: College, Sustainable energy, Retail banking, Business school, Language education.
The average Student fan in Canada is 39.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include College, Sustainable energy, Retail banking, with strongest over-indexing on College (1.64× the country average). Demographically, the Student audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 39.2 |
| Estimated audience size | 7,514,119 |
Audience persona
The typical Student fan in Canada is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for College.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,635,589 | 1.85× |
| British Columbia | 1,663,684 | 1.48× |
| Alberta | 1,088,769 | 1.17× |
| Quebec | 970,311 | 0.54× |
| Manitoba | 307,157 | 1.09× |
| Saskatchewan | 223,011 | 0.94× |
| Nova Scotia | 190,649 | 0.85× |
| New Brunswick | 146,356 | 0.84× |
| Newfoundland and Labrador | 88,968 | 0.78× |
| Prince Edward Island | 29,619 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| College | 1.64× | Business & Career |
| Sustainable energy | 1.5× | Home & Garden |
| Retail banking | 1.5× | Business & Career |
| Business school | 1.68× | Business & Career |
| Language education | 1.78× | Business & Career |
| Data science | 1.52× | Business & Career |
| CEGEP | 1.54× | Business & Career |
| Elderly care | 1.59× | Health |
| Université de Montréal | 1.54× | Business & Career |
| Diplomacy | 1.6× | Politics & Society |
| Japan Airlines | 1.51× | Travel & Leisure |
| Laval University | 1.56× | Business & Career |
| Amnesty International | 1.53× | Politics & Society |
| McKinsey & Company | 1.79× | Business & Career |
| Université de Sherbrooke | 1.62× | Business & Career |
| Food intolerance | 1.59× | Food & Beverages |
| Brock University | 1.52× | Business & Career |
| MacEwan University | 1.51× | Business & Career |
| Powerade | 1.52× | Food & Beverages |
| Mount Royal University | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.29 |
| Urban Lifestyle | OPEN | 1.22 |
| Sustainability | BALANCE | 1.21 |
| Career Orientation | POWER | 1.21 |
| Travelling | THRILL | 1.17 |
| Community Orientation | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Student have in Canada?
Student has an estimated audience of 7,514,119 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Student fans?
55.7% of Student fans are female, 44.3% are male, with an average age of 39.2 years.
Which brands do Student fans like most?
Student fans show strongest brand affinity for College (1.64×), Sustainable energy (1.5×), and Retail banking (1.5×) over the country average.
Where do Student fans live in Canada?
Student fans in Canada are most concentrated in Ontario (reach 5,635,589), British Columbia (reach 1,663,684), and Alberta (reach 1,088,769). These three regions account for the largest share of the active audience.
What other brands do Student fans also like?
Beyond Student itself, the audience over-indexes on Sustainable energy (1.5×), Retail banking (1.5×), Business school (1.68×), and Language education (1.78×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.