Student Audience in United Kingdom
Student has an estimated audience of 13,945,577 people in United Kingdom. 61.7% are female, 38.3% are male, average age 41.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, WhatsApp, Hobby, Home business, Purchase discount.
The average Student fan in United Kingdom is 41.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, WhatsApp, Hobby, with strongest over-indexing on Weddings (2× the country average). Demographically, the Student audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.2 |
| Estimated audience size | 13,945,577 |
Audience persona
The typical Student fan in United Kingdom is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,459,183 | 1.65× |
| South East | 1,747,629 | 0.93× |
| Yorkshire and the Humber | 1,566,915 | 1.4× |
| East of England | 1,398,148 | 1.1× |
| West Midlands | 913,523 | 1.53× |
| Scotland | 771,498 | 0.61× |
| South West | 753,996 | 0.66× |
| Wales | 729,189 | 0.92× |
| North East | 720,438 | 1.33× |
| East Midlands | 709,388 | 0.72× |
| North West | 498,281 | 0.33× |
| Northern Ireland | 349,456 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2× | Kids & Family |
| 2.03× | Internet & Social Media | |
| Hobby | 1.79× | Home & Garden |
| Home business | 4.05× | Business & Career |
| Purchase discount | 3.68× | Shopping |
| Distilled beverage | 1.73× | Food & Beverages |
| Expensive Taste | 2.4× | Business & Career |
| Mango | 3.79× | Shopping |
| TUI | 1.66× | Travel & Leisure |
| TripAdvisor | 1.78× | Travel & Leisure |
| DeviantArt | 3.13× | Internet & Social Media |
| Luxury yacht | 2.53× | Travel & Leisure |
| Volunteering | 1.62× | Politics & Society |
| Refrigerator | 1.8× | Home & Garden |
| Satire | 1.87× | Literature |
| Betfair | 1.75× | Games |
| Ticketmaster | 1.53× | Travel & Leisure |
| Dentistry | 1.97× | Business & Career |
| Movie theater | 1.81× | Movies & TV |
| Gift card | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.2 |
| Social Media Usage | JOY | 1.16 |
| Indulgence | JOY | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Student have in United Kingdom?
Student has an estimated audience of 13,945,577 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Student fans?
61.7% of Student fans are female, 38.3% are male, with an average age of 41.2 years.
Which brands do Student fans like most?
Student fans show strongest brand affinity for Weddings (2×), WhatsApp (2.03×), and Hobby (1.79×) over the country average.
Where do Student fans live in United Kingdom?
Student fans in United Kingdom are most concentrated in England (reach 10,459,183), South East (reach 1,747,629), and Yorkshire and the Humber (reach 1,566,915). These three regions account for the largest share of the active audience.
What other brands do Student fans also like?
Beyond Student itself, the audience over-indexes on WhatsApp (2.03×), Hobby (1.79×), Home business (4.05×), and Purchase discount (3.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.