A data profile of the people who buy, follow and care about Student in United Kingdom — modelled from more than twelve digital signal sources. Student has an estimated audience of 13,945,577 people in United Kingdom.
The average Student fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Volunteering, Hobby, with strongest over-indexing on Wikipedia (2.44× the country average).
Demographically, the Student audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Student fan in United Kingdom is more female, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Student profile in United Kingdom.
61.7% are female, 38.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.2 |
| Estimated audience size | 13,945,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Student audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~10M | 1.65× | |
| 02 | West Midlands | ~900K | 1.51× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.38× | |
| 04 | North East | ~700K | 1.29× | |
| 05 | East of England | ~1.5M | 1.09× | |
| 06 | South East | ~2M | 0.94× | |
| 07 | Wales | ~700K | 0.92× | |
| 08 | Northern Ireland | ~400K | 0.84× | |
| 09 | East Midlands | ~800K | 0.77× | |
| 10 | South West | ~800K | 0.71× | |
| 11 | Scotland | ~800K | 0.64× | |
| 12 | North West | ~700K | 0.46× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.44× | ||
| 02 | Graduation | Business & Career | 2.44× | ||
| 03 | Adoption | Kids & Family | 2.27× | ||
| 04 | Volunteering | Politics & Society | 2.18× | ||
| 05 | War film | Movies & TV | 2.05× | ||
| 06 | Sketch comedy | Movies & TV | 1.99× | ||
| 07 | Satire | Literature | 1.98× | ||
| 08 | Risk management | Business & Career | 1.91× | ||
| 09 | Autism Awareness | Health | 1.84× | ||
| 10 | Esso | Cars & Mobility | 1.82× | ||
| 11 | Fish and chips | Food & Beverages | 1.78× | ||
| 12 | Mother's Day | Kids & Family | 1.77× | ||
| 13 | Internet & Social Media | 1.74× | |||
| 14 | Hot tub | Home & Garden | 1.73× | ||
| 15 | Refrigerator | Home & Garden | 1.71× | ||
| 16 | Dentistry | Business & Career | 1.68× | ||
| 17 | Window blind | Home & Garden | 1.68× | ||
| 18 | Hobby | Home & Garden | 1.67× | ||
| 19 | Distilled beverage | Food & Beverages | 1.53× | ||
| 20 | William Hill (bookmaker) | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.15× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.88× |
Student has an estimated audience of 13,945,577 people in United Kingdom, concentrated in England and South East.
61.7% of Student fans are female, 38.3% are male, with an average age of 41.2 years.
Student fans show strongest brand affinity for Wikipedia (2.44×), Volunteering (2.18×), and Hobby (1.67×) over the country average.
Student fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Student itself, the audience over-indexes on Volunteering (2.18×), Hobby (1.67×), WhatsApp (1.74×), and Distilled beverage (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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