WhatsApp Audience in United Kingdom
WhatsApp has an estimated audience of 14,291,189 people in United Kingdom. 53.3% are female, 46.7% are male, average age 41.1. Top regions: England, Greater London, South East. Top brand affinities: Social media, Social network, X, Current events, Money.
The average WhatsApp fan in United Kingdom is 41.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Social media, Social network, X, with strongest over-indexing on Social media (2.08× the country average). Demographically, the WhatsApp audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of WhatsApp fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.1 |
| Estimated audience size | 14,291,189 |
Audience persona
The typical WhatsApp fan in United Kingdom is balanced, around 41.1 years old, with strong Social Media Usage tendencies and a notable affinity for Social media.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,718,392 | 0.81× |
| Greater London | 2,731,103 | 1.47× |
| South East | 2,130,440 | 1.11× |
| North West | 1,878,231 | 1.23× |
| East of England | 1,477,801 | 1.13× |
| Scotland | 1,323,737 | 1.03× |
| South West | 1,179,527 | 1× |
| East Midlands | 1,003,317 | 1× |
| Wales | 892,224 | 1.09× |
| Yorkshire and the Humber | 765,233 | 0.67× |
| Northern Ireland | 467,800 | 1.06× |
| West Midlands | 446,540 | 0.73× |
| North East | 369,925 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social media | 2.08× | Business & Career |
| Social network | 2.03× | Internet & Social Media |
| X | 2.05× | Internet & Social Media |
| Current events | 1.92× | Arts & Culture |
| Money | 2.09× | Business & Career |
| EBay | 2.37× | Shopping |
| Leisure | 1.91× | Travel & Leisure |
| Mobile phones | 1.94× | Technology & Electronics |
| Photography | 1.76× | Arts & Culture |
| United Kingdom | 1.62× | Travel & Leisure |
| Child | 1.88× | Kids & Family |
| Smartphones | 2.03× | Technology & Electronics |
| Halifax | 1.8× | Music & Radio |
| Finance | 2.26× | Business & Career |
| Toolstation | 2.4× | Home & Garden |
| Employment | 2.1× | Business & Career |
| Betfred | 2.42× | Games |
| Training | 2.17× | Sports |
| Advertising | 2.07× | Business & Career |
| Hotels | 1.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.48 |
| Luxury Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.2 |
| DIY Mentality | THRILL | 1.08 |
| Need for Security | CONSERVATISM | 1.06 |
| Individualism | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 7.7% |
| United States | 4.3% |
| Brazil | 4.2% |
See WhatsApp audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does WhatsApp have in United Kingdom?
WhatsApp has an estimated audience of 14,291,189 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of WhatsApp fans?
53.3% of WhatsApp fans are female, 46.7% are male, with an average age of 41.1 years.
Which brands do WhatsApp fans like most?
WhatsApp fans show strongest brand affinity for Social media (2.08×), Social network (2.03×), and X (2.05×) over the country average.
Where do WhatsApp fans live in United Kingdom?
WhatsApp fans in United Kingdom are most concentrated in England (reach 10,718,392), Greater London (reach 2,731,103), and South East (reach 2,130,440). These three regions account for the largest share of the active audience.
What other brands do WhatsApp fans also like?
Beyond WhatsApp itself, the audience over-indexes on Social network (2.03×), X (2.05×), Current events (1.92×), and Money (2.09×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.