Facebook Audience in United Kingdom
Facebook has an estimated audience of 14,561,960 people in United Kingdom. 55.5% are female, 44.5% are male, average age 44.1. Top regions: England, North West, South East. Top brand affinities: The Sun News, Pensioner, Web fiction, Google Calendar, Microsoft Visio.
The average Facebook fan in United Kingdom is 44.1 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include The Sun News, Pensioner, Web fiction, with strongest over-indexing on The Sun News (1.59× the country average). Demographically, the Facebook audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Facebook fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.1 |
| Estimated audience size | 14,561,960 |
Audience persona
The typical Facebook fan in United Kingdom is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for The Sun News.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,186,919 | 0.68× |
| North West | 2,145,216 | 1.38× |
| South East | 1,763,272 | 0.9× |
| South West | 1,546,793 | 1.29× |
| East of England | 1,353,536 | 1.02× |
| East Midlands | 1,303,832 | 1.27× |
| Scotland | 1,299,627 | 0.99× |
| Greater London | 1,054,882 | 0.56× |
| Yorkshire and the Humber | 991,815 | 0.85× |
| Wales | 916,228 | 1.1× |
| North East | 580,726 | 1.03× |
| Northern Ireland | 549,742 | 1.23× |
| West Midlands | 443,302 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Sun News | 1.59× | News |
| Pensioner | 1.83× | Business & Career |
| Web fiction | 1.54× | Literature |
| Google Calendar | 1.54× | Internet & Social Media |
| Microsoft Visio | 8.48× | Technology & Electronics |
| Wildlife trade | 1.52× | Politics & Society |
| Clare Balding | 1.52× | Movies & TV |
| Wischmopp | 1.64× | Home & Garden |
| David Hockney | 1.61× | Arts & Culture |
| Kensington (band) | 1.5× | Music & Radio |
| Paul Hogan | 1.55× | Movies & TV |
| Figure 8 racing | 1.55× | Cars & Mobility |
| Hair Stylists | 1.53× | Beauty & Wellness |
| Biodegradable waste | 1.77× | Home & Garden |
| Manorama Online | 1.75× | News |
| Malayala Manorama | 1.82× | News |
| Oz (TV series) | 1.51× | Movies & TV |
| Bird feeding | 1.75× | Pets & Animals |
| Catch 22 (band) | 1.58× | Music & Radio |
| Wedding & event planning | 1.51× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Indulgence | JOY | 1.18 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 3.6% |
| Japan | 2.1% |
See Facebook audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does Facebook have in United Kingdom?
Facebook has an estimated audience of 14,561,960 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Facebook fans?
55.5% of Facebook fans are female, 44.5% are male, with an average age of 44.1 years.
Which brands do Facebook fans like most?
Facebook fans show strongest brand affinity for The Sun News (1.59×), Pensioner (1.83×), and Web fiction (1.54×) over the country average.
Where do Facebook fans live in United Kingdom?
Facebook fans in United Kingdom are most concentrated in England (reach 9,186,919), North West (reach 2,145,216), and South East (reach 1,763,272). These three regions account for the largest share of the active audience.
What other brands do Facebook fans also like?
Beyond Facebook itself, the audience over-indexes on Pensioner (1.83×), Web fiction (1.54×), Google Calendar (1.54×), and Microsoft Visio (8.48×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.