A data profile of the people who buy, follow and care about Facebook in United Kingdom — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 14,561,960 people in United Kingdom.
The average Facebook fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include The Sun News, Pensioner, Web fiction, with strongest over-indexing on The Sun News (1.59× the country average).
Demographically, the Facebook audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Facebook fan in United Kingdom is more female, around 44.1 years old, with strong Pet Ownership tendencies and a notable affinity for The Sun News.
The key figures that characterise the Facebook profile in United Kingdom.
55.5% are female, 44.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.1 |
| Estimated audience size | 14,561,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Facebook audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 9.3% |
| China | 3.4% |
| Japan | 2.0% |
Where the Facebook audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.38× | |
| 02 | South West | ~1.5M | 1.29× | |
| 03 | East Midlands | ~1.5M | 1.27× | |
| 04 | Northern Ireland | ~500K | 1.23× | |
| 05 | Wales | ~900K | 1.10× | |
| 06 | North East | ~600K | 1.03× | |
| 07 | East of England | ~1.5M | 1.02× | |
| 08 | Scotland | ~1.5M | 0.99× | |
| 09 | South East | ~2M | 0.90× | |
| 10 | Yorkshire and the Humber | ~1M | 0.85× | |
| 11 | West Midlands | ~400K | 0.71× | |
| 12 | England | ~9M | 0.68× | |
| 13 | Greater London | ~1M | 0.56× |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Visio | Technology & Electronics | 8.48× | ||
| 02 | Pensioner | Business & Career | 1.83× | ||
| 03 | Malayala Manorama | News | 1.82× | ||
| 04 | Biodegradable waste | Home & Garden | 1.77× | ||
| 05 | Manorama Online | News | 1.75× | ||
| 06 | Bird feeding | Pets & Animals | 1.75× | ||
| 07 | Wischmopp | Home & Garden | 1.64× | ||
| 08 | David Hockney | Arts & Culture | 1.61× | ||
| 09 | The Sun News | News | 1.59× | ||
| 10 | Catch 22 (band) | Music & Radio | 1.58× | ||
| 11 | Paul Hogan | Movies & TV | 1.55× | ||
| 12 | Figure 8 racing | Cars & Mobility | 1.55× | ||
| 13 | Web fiction | Literature | 1.54× | ||
| 14 | Google Calendar | Internet & Social Media | 1.54× | ||
| 15 | Hair Stylists | Beauty & Wellness | 1.53× | ||
| 16 | Wildlife trade | Politics & Society | 1.52× | ||
| 17 | Clare Balding | Movies & TV | 1.52× | ||
| 18 | Oz (TV series) | Movies & TV | 1.51× | ||
| 19 | Wedding & event planning | Kids & Family | 1.51× | ||
| 20 | Kensington (band) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.10× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Patriotism | CONSERVATISM | 0.88× |
Facebook has an estimated audience of 14,561,960 people in United Kingdom, concentrated in England and North West.
55.5% of Facebook fans are female, 44.5% are male, with an average age of 44.1 years.
Facebook fans show strongest brand affinity for The Sun News (1.59×), Pensioner (1.83×), and Web fiction (1.54×) over the country average.
Facebook fans in United Kingdom are most concentrated in England (reach ~9M), North West (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Facebook itself, the audience over-indexes on Pensioner (1.83×), Web fiction (1.54×), David Hockney (1.61×), and Google Calendar (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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