Facebook Audience in Brazil
Facebook has an estimated audience of 13,533,260 people in Brazil. 57.0% are female, 43.0% are male, average age 40.2. Top regions: São Paulo, Minas Gerais, Rio Grande do Sul.
The average Facebook fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul. Demographically, the Facebook audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Facebook fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.2 |
| Estimated audience size | 13,533,260 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,734,670 | 1.06× |
| Minas Gerais | 1,679,881 | 1.2× |
| Rio Grande do Sul | 1,281,796 | 1.6× |
| Rio de Janeiro | 1,264,361 | 1× |
| Paraná | 1,085,997 | 1.31× |
| Bahia | 775,344 | 0.87× |
| Santa Catarina | 714,824 | 1.15× |
| Pernambuco | 544,912 | 0.88× |
| Ceará | 487,627 | 0.82× |
| Goiás | 461,346 | 0.89× |
| Pará | 458,662 | 1.04× |
| Espírito Santo | 277,091 | 0.98× |
| Mato Grosso do Sul | 276,127 | 1.4× |
| Maranhão | 271,360 | 0.8× |
| Amazonas | 249,159 | 1.06× |
| Paraíba | 241,353 | 0.89× |
| Mato Grosso | 231,708 | 0.91× |
| Rio Grande do Norte | 203,186 | 0.9× |
| Piauí | 173,750 | 0.92× |
| Federal District | 173,386 | 0.77× |
| Alagoas | 149,556 | 0.76× |
| Rondônia | 131,518 | 1.17× |
| Sergipe | 104,955 | 0.74× |
| Tocantins | 71,046 | 0.79× |
| Amapá | 53,659 | 1.12× |
| Acre | 43,990 | 0.93× |
| Roraima | 39,031 | 1.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.61 |
| Mindfulness | BALANCE | 2.34 |
| Urban Lifestyle | OPEN | 1.84 |
| Family Orientation | CONSERVATISM | 1.84 |
| Price Sensitivity | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 3.6% |
| Japan | 2.1% |
See Facebook audiences in other countries
More Social media audiences in Brazil
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.