Rascasse Audience Intelligence

Facebook Audience in Brazil

A data profile of the people who buy, follow and care about Facebook in Brazil — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 13,533,260 people in Brazil.

#5among Social media in Brazil#15among Website / Newspaper / Magazine in Brazil#10in Internet & Social Media

The average Facebook fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facebook profile in Brazil.

Audience size
13.5M
in Brazil
Gender
57.0%♀
43.0% male
Age
40.2
average years
Country rank
#337
Website / Newspaper / Magazine in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook

57.0% are female, 43.0% are male, average age 40.2.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Facebook audience in Brazil
MetricValue
Female57.0%
Male43.0%
Average age40.2
Estimated audience size13,533,260
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Facebook audience in Brazil
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Facebook audience comes from Brazil.

Worldwide audience distribution share by country for Facebook
CountryShare
United States9.3%
China3.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facebook audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Facebook fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~1.5M1.60×
02Mato Grosso do Sul~300K1.40×
03Paraná~1M1.31×
04Minas Gerais~1.5M1.20×
05Rondônia~100K1.17×
06Santa Catarina~700K1.15×
07Amapá~50K1.12×
08São Paulo~3.5M1.06×
09Amazonas~200K1.06×
10Pará~500K1.04×
11Roraima~40K1.02×
12Rio de Janeiro~1.5M1.00×
13Espírito Santo~300K0.98×
14Acre~40K0.93×
15Piauí~200K0.92×
16Mato Grosso~200K0.91×
17Rio Grande do Norte~200K0.90×
18Goiás~500K0.89×
19Paraíba~200K0.89×
20Pernambuco~500K0.88×
21Bahia~800K0.87×
22Ceará~500K0.82×
23Maranhão~300K0.80×
24Tocantins~70K0.79×
25Federal District~200K0.77×
26Alagoas~100K0.76×
27Sergipe~100K0.74×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in Brazil

See Facebook audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →