Facebook Audience in Mexico
Facebook has an estimated audience of 6,275,903 people in Mexico. 49.6% are female, 50.4% are male, average age 33.5. Top regions: Distrito Federal, State of Mexico, Jalisco.
The average Facebook fan in Mexico is 33.5 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Demographically, the Facebook audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Facebook fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 33.5 |
| Estimated audience size | 6,275,903 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 995,141 | 1.21× |
| State of Mexico | 882,837 | 1.02× |
| Jalisco | 467,460 | 1.01× |
| Veracruz (state) | 391,318 | 1.06× |
| Nuevo Leon | 363,226 | 0.96× |
| Puebla | 345,244 | 1.04× |
| Guanajuato | 340,694 | 1.15× |
| Tamaulipas | 303,625 | 1.45× |
| Baja California | 274,733 | 1.05× |
| Michoacan de Ocampo | 235,307 | 1.08× |
| Chihuahua | 219,416 | 1.01× |
| Coahuila de Zaragoza | 215,903 | 1.15× |
| Chiapas | 206,543 | 1.1× |
| Guerrero | 161,174 | 1.01× |
| Oaxaca | 156,021 | 0.9× |
| Hidalgo | 149,475 | 0.98× |
| Yucatan | 122,372 | 0.94× |
| Morelos | 112,512 | 1.04× |
| Sinaloa | 112,003 | 0.67× |
| Durango | 82,726 | 0.95× |
| Zacatecas | 79,265 | 1× |
| Aguascalientes | 69,391 | 0.87× |
| Tlaxcala | 66,130 | 0.92× |
| Nayarit | 57,965 | 0.96× |
| Campeche | 41,645 | 0.87× |
| Baja California Sur | 40,774 | 0.81× |
| Colima | 32,242 | 0.8× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.48 |
| Mindfulness | BALANCE | 2.37 |
| Luxury Orientation | PREMIUM | 1.93 |
| DIY Mentality | THRILL | 1.76 |
| Career Orientation | POWER | 1.69 |
| Design Affinity | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 3.6% |
| Japan | 2.1% |
See Facebook audiences in other countries
More Social media audiences in Mexico
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.