Rascasse Audience Intelligence

Facebook Audience in Mexico

A data profile of the people who buy, follow and care about Facebook in Mexico — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 6,275,903 people in Mexico.

#6among Social media in Mexico#10among Website / Newspaper / Magazine in Mexico#14in Internet & Social Media

The average Facebook fan in Mexico is 33.5 years old, balanced, and lives primarily in Distrito Federal.

The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facebook profile in Mexico.

Audience size
6.3M
in Mexico
Gender
49.6%♀
50.4% male
Age
33.5
average years
Country rank
#350
Website / Newspaper / Magazine in Mexico
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook

49.6% are female, 50.4% are male, average age 33.5.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Facebook audience in Mexico
MetricValue
Female49.6%
Male50.4%
Average age33.5
Estimated audience size6,275,903
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Facebook audience in Mexico
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Facebook audience comes from Mexico.

Worldwide audience distribution share by country for Facebook
CountryShare
United States9.3%
China3.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facebook audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Facebook fans by region: top regions in Mexico
#RegionReachAffinity×
01Tamaulipas~300K1.45×
02Distrito Federal~1M1.21×
03Guanajuato~300K1.15×
04Coahuila de Zaragoza~200K1.15×
05Chiapas~200K1.10×
06Michoacan de Ocampo~200K1.08×
07Veracruz (state)~400K1.06×
08Baja California~300K1.05×
09Puebla~300K1.04×
10Morelos~100K1.04×
11State of Mexico~900K1.02×
12Jalisco~500K1.01×
13Chihuahua~200K1.01×
14Guerrero~200K1.01×
15Zacatecas~80K1.00×
16Hidalgo~100K0.98×
17Nuevo Leon~400K0.96×
18Nayarit~60K0.96×
19Durango~80K0.95×
20Yucatan~100K0.94×
21Tlaxcala~70K0.92×
22Oaxaca~200K0.90×
23Aguascalientes~70K0.87×
24Campeche~40K0.87×
25Baja California Sur~40K0.81×
26Colima~30K0.80×
27Sinaloa~100K0.67×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Social media audiences in Mexico

See Facebook audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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