A data profile of the people who buy, follow and care about Facebook in India — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 14,068,323 people in India.
The average Facebook fan in India is 32.1 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Uttar Pradesh, Maharashtra.
Top brand affinities include Public broadcasting, Proxy server, Corruption awareness, with strongest over-indexing on Public broadcasting (1.55× the country average).
Demographically, the Facebook audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 29 regions tracked by Rascasse.
The typical Facebook fan in India is more male, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Public broadcasting.
The key figures that characterise the Facebook profile in India.
24.1% are female, 75.9% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 32.1 |
| Estimated audience size | 14,068,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Facebook audience comes from India.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
Where the Facebook audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~900K | 2.05× | |
| 02 | Bihar | ~400K | 1.58× | |
| 03 | Assam | ~200K | 1.51× | |
| 04 | Tripura | ~30K | 1.44× | |
| 05 | Arunachal Pradesh | ~10K | 1.34× | |
| 06 | Himachal Pradesh | ~70K | 1.33× | |
| 07 | Odisha | ~200K | 1.23× | |
| 08 | Jharkhand | ~100K | 1.22× | |
| 09 | Jammu and Kashmir | ~70K | 1.16× | |
| 10 | Manipur | ~20K | 1.10× | |
| 11 | Rajasthan | ~300K | 1.05× | |
| 12 | Uttarakhand | ~70K | 1.03× | |
| 13 | Uttar Pradesh | ~700K | 0.96× | |
| 14 | Sikkim | ~6K | 0.96× | |
| 15 | Madhya Pradesh | ~200K | 0.93× | |
| 16 | Chhattisgarh | ~80K | 0.90× | |
| 17 | Mizoram | ~8K | 0.81× | |
| 18 | Meghalaya | ~10K | 0.80× | |
| 19 | Nagaland | ~8K | 0.79× | |
| 20 | Kerala | ~200K | 0.76× | |
| 21 | Haryana | ~100K | 0.76× | |
| 22 | Maharashtra | ~500K | 0.74× | |
| 23 | Karnataka | ~300K | 0.72× | |
| 24 | Goa | ~10K | 0.71× | |
| 25 | Gujarat | ~300K | 0.70× | |
| 26 | Tamil Nadu | ~200K | 0.67× | |
| 27 | Punjab (region) | ~100K | 0.65× | |
| 28 | Andhra Pradesh | ~100K | 0.61× | |
| 29 | Telangana | ~100K | 0.50× |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corruption awareness | Politics & Society | 1.94× | ||
| 02 | Parent-in-law | Kids & Family | 1.92× | ||
| 03 | Proxy server | Internet & Social Media | 1.66× | ||
| 04 | Fast bowling | Sports | 1.63× | ||
| 05 | Voice chat | Technology & Electronics | 1.63× | ||
| 06 | Solitaire TriPeaks | Games | 1.61× | ||
| 07 | Nintendo DS Lite | Games | 1.56× | ||
| 08 | Public broadcasting | Movies & TV | 1.55× | ||
| 09 | Cadbury Bournvita | Food & Beverages | 1.55× | ||
| 10 | Warda Al-Jazairia | Music & Radio | 1.53× | ||
| 11 | Codec | Technology & Electronics | 1.52× | ||
| 12 | Bihari languages | Politics & Society | 1.51× | ||
| 13 | Jeddah | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.58× | |
| Family Orientation | CONSERVATISM | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.28× | |
| Risk Appetite | THRILL | 0.29× | |
| Patriotism | CONSERVATISM | 0.30× |
Facebook has an estimated audience of 14,068,323 people in India, concentrated in West Bengal and Uttar Pradesh.
24.1% of Facebook fans are female, 75.9% are male, with an average age of 32.1 years.
Facebook fans show strongest brand affinity for Public broadcasting (1.55×), Proxy server (1.66×), and Corruption awareness (1.94×) over the country average.
Facebook fans in India are most concentrated in West Bengal (reach ~900K), Uttar Pradesh (reach ~700K), and Maharashtra (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Facebook itself, the audience over-indexes on Proxy server (1.66×), Corruption awareness (1.94×), Fast bowling (1.63×), and Codec (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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