Top 50 Internet & Social Media brands in United Kingdom
This curated ranking covers the 50 largest internet & social media brands in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,367 internet & social media brands tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Instagram, Social network and X lead the list with a combined estimated audience of 77,186,714 people. Across all 50 entries the average audience size is 7,866,667, and the largest, Instagram, reaches around 29,815,932 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
29,815,932 | 2.5% | Social media | Internet & Social Media |
| 2 |  Social network |
24,030,876 | 4.0% | Lifestyle cluster | Internet & Social Media |
| 3 |  X |
23,339,906 | 3.8% | Social media | Internet & Social Media |
| 4 |  TikTok |
21,429,272 | 3.2% | Social media | Internet & Social Media |
| 5 |  Spotify |
16,523,398 | 4.0% | TV / music streaming | Internet & Social Media |
| 6 |  Pinterest |
15,334,110 | 3.4% | Social media | Internet & Social Media |
| 7 |  Facebook |
14,561,960 | 2.2% | Social media | Internet & Social Media |
| 8 |  WhatsApp |
13,546,866 | 2.3% | Social media | Internet & Social Media |
| 9 |  Google Maps |
13,449,029 | 2.8% | Internet & Social Media | |
| 10 |  World Wide Web |
11,979,467 | 4.2% | Internet & Social Media | |
| 11 |  Instant messaging |
11,905,970 | 3.7% | Content type | Internet & Social Media |
| 12 |  Google |
11,868,628 | 2.1% | Search engine | Internet & Social Media |
| 13 |  Google Docs |
11,000,613 | 6.8% | Internet & Social Media | |
| 14 |  Gmail |
10,403,247 | 1.3% | Internet & Social Media | |
| 15 |  Wikipedia |
10,391,633 | 5.2% | Internet & Social Media | |
| 16 |  Meme |
10,299,403 | 4.8% | Content type | Internet & Social Media |
| 17 |  Viral video |
9,603,928 | 4.5% | Content type | Internet & Social Media |
| 18 |  Snapchat |
8,566,225 | 6.2% | Social media | Internet & Social Media |
| 19 |  Reddit |
8,528,528 | 4.7% | Social media | Internet & Social Media |
| 20 |  Facebook Messenger |
8,010,017 | 4.3% | Social media | Internet & Social Media |
| 21 |  Internet meme |
7,610,564 | 3.9% | Content type | Internet & Social Media |
| 22 |  Bluesky |
7,393,430 | 10.2% | Social media | Internet & Social Media |
| 23 |  Groupon |
7,309,096 | 11.8% | Consulting | Internet & Social Media |
| 24 |  GeoGuessr |
5,539,865 | 8.8% | Internet & Social Media | |
| 25 |  Andrew Tate |
4,595,816 | 12.8% | Social media influencer | Internet & Social Media |
| 26 |  Internet celebrity |
4,341,321 | 4.0% | Content type | Internet & Social Media |
| 27 |  WeTransfer |
4,211,281 | 3.3% | Internet & Social Media | |
| 28 |  Domain Name System |
4,160,341 | 2.7% | Internet & Social Media | |
| 29 |  Online marketplace |
4,030,871 | 3.8% | Internet & Social Media | |
| 30 |  New media |
3,950,997 | 5.3% | Field of study | Internet & Social Media |
| 31 |  Videography |
3,854,913 | 4.2% | Internet & Social Media | |
| 32 |  YouTube Music |
3,721,842 | 2.6% | TV / music streaming | Internet & Social Media |
| 33 |  LinkedIn |
3,472,293 | 2.0% | Social media | Internet & Social Media |
| 34 |  DeviantArt |
3,429,356 | 6.6% | Internet & Social Media | |
| 35 |  Bored Panda |
3,300,174 | 14.7% | Humor website | Internet & Social Media |
| 36 |  Digital Spy |
3,290,418 | 76.4% | Internet & Social Media | |
| 37 |  Online |
3,132,696 | 3.1% | Lifestyle cluster | Internet & Social Media |
| 38 |  Web portal |
3,049,207 | 4.1% | Internet & Social Media | |
| 39 |  Discord |
2,929,583 | 3.4% | Internet & Social Media | |
| 40 |  Yahoo! |
2,779,572 | 4.7% | Internet & Social Media | |
| 41 |  Flickr |
2,596,166 | 7.8% | Social media | Internet & Social Media |
| 42 |  Website |
2,595,243 | 4.1% | Lifestyle cluster | Internet & Social Media |
| 43 |  Funny Videos |
2,563,145 | 3.2% | Content type | Internet & Social Media |
| 44 |  Google Earth |
2,396,387 | 4.3% | Internet & Social Media | |
| 45 |  GitHub |
2,305,593 | 2.3% | Productivity | Internet & Social Media |
| 46 |  Registered user |
2,203,101 | 9.4% | Internet & Social Media | |
| 47 |  Wattpad |
2,049,434 | 3.1% | Internet & Social Media | |
| 48 |  Fansite |
1,985,913 | 4.1% | Content type | Internet & Social Media |
| 49 |  Privacy law |
1,973,416 | 10.4% | Internet & Social Media | |
| 50 |  Google Street View |
1,972,319 | 12.8% | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in United Kingdom?
Instagram currently leads with an estimated audience of 29,815,932 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.