Google Audience in United Kingdom
Google has an estimated audience of 11,868,628 people in United Kingdom. 54.0% are female, 46.0% are male, average age 44.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Android (operating system), Email, World Wide Web, Wikipedia, Cloud computing.
The average Google fan in United Kingdom is 44.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Android (operating system), Email, World Wide Web, with strongest over-indexing on Android (operating system) (1.5× the country average). Demographically, the Google audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of Google fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.3 |
| Estimated audience size | 11,868,628 |
Audience persona
The typical Google fan in United Kingdom is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Android (operating system).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,901,472 | 0.95× |
| South East | 1,477,291 | 0.93× |
| Yorkshire and the Humber | 1,378,037 | 1.45× |
| Scotland | 1,011,112 | 0.95× |
| East of England | 828,538 | 0.76× |
| West Midlands | 796,236 | 1.56× |
| South West | 789,729 | 0.81× |
| Wales | 672,842 | 0.99× |
| East Midlands | 658,944 | 0.79× |
| North West | 637,765 | 0.5× |
| North East | 553,177 | 1.2× |
| Northern Ireland | 404,636 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Android (operating system) | 1.5× | Technology & Electronics |
| 1.5× | Technology & Electronics | |
| World Wide Web | 1.69× | Internet & Social Media |
| Wikipedia | 1.79× | Internet & Social Media |
| Cloud computing | 1.82× | Technology & Electronics |
| Artificial intelligence | 1.72× | Technology & Electronics |
| Database | 1.51× | Technology & Electronics |
| Video hosting service | 1.67× | Technology & Electronics |
| Creative Commons | 1.81× | Technology & Electronics |
| Payment | 1.66× | Business & Career |
| OpenAI | 1.67× | Technology & Electronics |
| Web server | 1.58× | Technology & Electronics |
| Online advertising | 1.56× | Business & Career |
| Payment system | 1.66× | Shopping |
| Google Earth | 1.62× | Internet & Social Media |
| Mobile payment | 1.54× | Business & Career |
| Joe Brown (judge) | 1.55× | Politics & Society |
| Google Play | 1.98× | Technology & Electronics |
| Digital wallet | 1.63× | Internet & Social Media |
| Professional network service | 1.84× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.21 |
| Social Media Usage | JOY | 1.15 |
| Indulgence | JOY | 1.11 |
| Community Orientation | OPEN | 1.07 |
| Family Orientation | CONSERVATISM | 1.07 |
| Travelling | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| China | 5.1% |
| Brazil | 2.1% |
See Google audiences in other countries
More Search engine audiences in United Kingdom
- DuckDuckGo (1,795,171)
- PubMed (744,569)
- Ecosia (599,134)
- Yelp (329,178)
- Naver (140,541)
Frequently asked questions
How many fans does Google have in United Kingdom?
Google has an estimated audience of 11,868,628 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Google fans?
54.0% of Google fans are female, 46.0% are male, with an average age of 44.3 years.
Which brands do Google fans like most?
Google fans show strongest brand affinity for Android (operating system) (1.5×), Email (1.5×), and World Wide Web (1.69×) over the country average.
Where do Google fans live in United Kingdom?
Google fans in United Kingdom are most concentrated in England (reach 8,901,472), South East (reach 1,477,291), and Yorkshire and the Humber (reach 1,378,037). These three regions account for the largest share of the active audience.
What other brands do Google fans also like?
Beyond Google itself, the audience over-indexes on Email (1.5×), World Wide Web (1.69×), Wikipedia (1.79×), and Cloud computing (1.82×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.