World Wide Web Audience in United Kingdom
World Wide Web has an estimated audience of 11,979,467 people in United Kingdom. 56.6% are female, 43.4% are male, average age 44.8. Top regions: England, South East, East of England. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average World Wide Web fan in United Kingdom is 44.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the World Wide Web audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of World Wide Web fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.8 |
| Estimated audience size | 11,979,467 |
Audience persona
The typical World Wide Web fan in United Kingdom is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,984,601 | 1.06× |
| South East | 1,766,517 | 1.1× |
| East of England | 1,387,548 | 1.27× |
| Yorkshire and the Humber | 1,253,531 | 1.3× |
| South West | 747,585 | 0.76× |
| Scotland | 745,936 | 0.69× |
| East Midlands | 688,968 | 0.82× |
| West Midlands | 679,531 | 1.32× |
| North West | 597,992 | 0.47× |
| Wales | 539,479 | 0.79× |
| Northern Ireland | 538,201 | 1.46× |
| North East | 449,735 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Hobby | 1.93× | Home & Garden |
| Weddings | 1.84× | Kids & Family |
| Betfair | 2.66× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Travelling | THRILL | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
See World Wide Web audiences in other countries
More Internet & Social Media audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does World Wide Web have in United Kingdom?
World Wide Web has an estimated audience of 11,979,467 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of World Wide Web fans?
56.6% of World Wide Web fans are female, 43.4% are male, with an average age of 44.8 years.
Which brands do World Wide Web fans like most?
World Wide Web fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do World Wide Web fans live in United Kingdom?
World Wide Web fans in United Kingdom are most concentrated in England (reach 8,984,601), South East (reach 1,766,517), and East of England (reach 1,387,548). These three regions account for the largest share of the active audience.
What other brands do World Wide Web fans also like?
Beyond World Wide Web itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.