A data profile of the people who buy, follow and care about World Wide Web in Canada — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 6,103,154 people in Canada.
The average World Wide Web fan in Canada is 42.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Google Maps, Innovation, with strongest over-indexing on Real property (1.93× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical World Wide Web fan in Canada is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the World Wide Web profile in Canada.
50.4% are female, 49.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 42.4 |
| Estimated audience size | 6,103,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide World Wide Web audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
Where the World Wide Web audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.20× | |
| 02 | British Columbia | ~1M | 1.17× | |
| 03 | Quebec | ~1.5M | 1.09× | |
| 04 | Prince Edward Island | ~30K | 1.03× | |
| 05 | Manitoba | ~200K | 0.99× | |
| 06 | New Brunswick | ~100K | 0.99× | |
| 07 | Saskatchewan | ~200K | 0.97× | |
| 08 | Nova Scotia | ~200K | 0.96× | |
| 09 | Alberta | ~700K | 0.94× | |
| 10 | Newfoundland and Labrador | ~90K | 0.94× |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.25× | ||
| 02 | Diplomacy | Politics & Society | 2.47× | ||
| 03 | Bored Panda | Internet & Social Media | 1.95× | ||
| 04 | Real property | Home & Garden | 1.93× | ||
| 05 | Hulk Hogan | Sports | 1.88× | ||
| 06 | Oracle Corporation | Technology & Electronics | 1.82× | ||
| 07 | Image scanner | Technology & Electronics | 1.76× | ||
| 08 | Duvet | Home & Garden | 1.73× | ||
| 09 | The 100 (TV series) | Movies & TV | 1.73× | ||
| 10 | Scentsy | Home & Garden | 1.73× | ||
| 11 | Western Union | Business & Career | 1.63× | ||
| 12 | Hypermarket | Shopping | 1.62× | ||
| 13 | Tabloid (newspaper format) | Literature | 1.61× | ||
| 14 | Innovation | Business & Career | 1.60× | ||
| 15 | Tampa Bay Rays | Sports | 1.60× | ||
| 16 | Baltimore Orioles | Sports | 1.57× | ||
| 17 | Carrefour | Shopping | 1.56× | ||
| 18 | IBM | Technology & Electronics | 1.52× | ||
| 19 | Google Maps | Internet & Social Media | 1.51× | ||
| 20 | Tesla Model S | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Career Orientation | POWER | 1.13× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Community Orientation | OPEN | 0.92× |
World Wide Web has an estimated audience of 6,103,154 people in Canada, concentrated in Ontario and Quebec.
50.4% of World Wide Web fans are female, 49.6% are male, with an average age of 42.4 years.
World Wide Web fans show strongest brand affinity for Real property (1.93×), Google Maps (1.51×), and Innovation (1.6×) over the country average.
World Wide Web fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond World Wide Web itself, the audience over-indexes on Google Maps (1.51×), Innovation (1.6×), Western Union (1.63×), and Tabloid (newspaper format) (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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