World Wide Web Audience in Canada
World Wide Web has an estimated audience of 6,103,154 people in Canada. 50.4% are female, 49.6% are male, average age 42.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Google Maps, Innovation, Western Union, Tabloid (newspaper format).
The average World Wide Web fan in Canada is 42.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Google Maps, Innovation, with strongest over-indexing on Real property (1.93× the country average). Demographically, the World Wide Web audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of World Wide Web fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 42.4 |
| Estimated audience size | 6,103,154 |
Audience persona
The typical World Wide Web fan in Canada is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,067,858 | 1.2× |
| Quebec | 1,592,370 | 1.09× |
| British Columbia | 1,064,912 | 1.17× |
| Alberta | 709,020 | 0.94× |
| Manitoba | 226,603 | 0.99× |
| Saskatchewan | 188,303 | 0.97× |
| Nova Scotia | 174,931 | 0.96× |
| New Brunswick | 139,664 | 0.99× |
| Newfoundland and Labrador | 87,715 | 0.94× |
| Prince Edward Island | 30,999 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.93× | Home & Garden |
| Google Maps | 1.51× | Internet & Social Media |
| Innovation | 1.6× | Business & Career |
| Western Union | 1.63× | Business & Career |
| Tabloid (newspaper format) | 1.61× | Literature |
| Bored Panda | 1.95× | Internet & Social Media |
| Hypermarket | 1.62× | Shopping |
| Italo disco | 3.25× | Music & Radio |
| Tesla Model S | 1.51× | Cars & Mobility |
| Diplomacy | 2.47× | Politics & Society |
| Oracle Corporation | 1.82× | Technology & Electronics |
| Hulk Hogan | 1.88× | Sports |
| Duvet | 1.73× | Home & Garden |
| The 100 (TV series) | 1.73× | Movies & TV |
| Image scanner | 1.76× | Technology & Electronics |
| Tampa Bay Rays | 1.6× | Sports |
| Scentsy | 1.73× | Home & Garden |
| IBM | 1.52× | Technology & Electronics |
| Baltimore Orioles | 1.57× | Sports |
| Carrefour | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.22 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Career Orientation | POWER | 1.13 |
| Extroversion | THRILL | 1.12 |
| Quality Awareness | PREMIUM | 1.1 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
See World Wide Web audiences in other countries
More Internet & Social Media audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does World Wide Web have in Canada?
World Wide Web has an estimated audience of 6,103,154 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of World Wide Web fans?
50.4% of World Wide Web fans are female, 49.6% are male, with an average age of 42.4 years.
Which brands do World Wide Web fans like most?
World Wide Web fans show strongest brand affinity for Real property (1.93×), Google Maps (1.51×), and Innovation (1.6×) over the country average.
Where do World Wide Web fans live in Canada?
World Wide Web fans in Canada are most concentrated in Ontario (reach 3,067,858), Quebec (reach 1,592,370), and British Columbia (reach 1,064,912). These three regions account for the largest share of the active audience.
What other brands do World Wide Web fans also like?
Beyond World Wide Web itself, the audience over-indexes on Google Maps (1.51×), Innovation (1.6×), Western Union (1.63×), and Tabloid (newspaper format) (1.61×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.