Rascasse Audience Intelligence

Tampa Bay Rays Fan Demographics in United States

Tampa Bay Rays has an estimated audience of 5.8M people in United States.

#31among Baseball in United States #127among teams in United States #500in Sports

The average Tampa Bay Rays fan in United States is 37.2 years old, more male, and lives primarily in Florida.

By number of fans, Tampa Bay Rays ranks #19 among the 30 MLB teams in United States — 0.8× the group median.

Its fans are 1.8 years younger than the group average of 39.0.

Women make up 33.3% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Tampa Bay Rays fans stand out for their interest in Texas Longhorns baseball, Raymond James Stadium and Bay News 9.

In Q2/2026, search interest was +63.0% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: April, May and June account for 48% of the year's searches, January is the quietest month.

Most fans live in Florida, New York, California.

Top affinities include Texas Longhorns baseball, Raymond James Stadium, Bay News 9, with strongest over-indexing on Texas Longhorns baseball (44.6× the country average).

Demographically, the Tampa Bay Rays audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Community Orientation, Spirituality.

The typical Tampa Bay Rays fan in United States is more male, around 37.2 years old, with strong Community Orientation tendencies and a notable affinity for Texas Longhorns baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size

5.8M

in United States

Gender

33.3%♀

66.7% male

Age

37.2

average years

Country rank

#5792

among all objects in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Solution

Section 02

Demographics of Tampa Bay Rays fans

33.3% are female, 66.7% are male, average age 37.2.

Fig. 02

Gender split

33.3%

Female

66.7%

Male

Demographic split for Tampa Bay Rays audience in United States
Metric	Value
Female	33.3%
Male	66.7%
Average age	37.2
Estimated audience size	5.8M

Fig. 03

Age distribution

Age distribution of the Tampa Bay Rays audience in United States
Age bracket	Share	%
16-24		29%
25-34		19%
35-44		18%
45-54		18%
55+		17%

Fig. 04

Worldwide distribution

70.1%

of the worldwide Tampa Bay Rays audience comes from United States.

Worldwide audience distribution share by country for Tampa Bay Rays
Country	Share
United States	70.1%
Japan	5.6%
Canada	5.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tampa Bay Rays fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~3.5M	9.80×
02	Maine	~50K	1.91×
03	Connecticut	~100K	1.88×
04	Rhode Island	~30K	1.82×
05	New Hampshire	~40K	1.56×
06	New York	~500K	1.49×
07	New Jersey	~200K	1.45×
08	Massachusetts	~200K	1.43×
09	Vermont	~20K	1.43×
10	Maryland	~200K	1.41×
11	Delaware	~20K	1.06×
12	North Carolina	~200K	0.99×
13	Mississippi	~50K	0.98×
14	South Carolina	~90K	0.96×
15	Pennsylvania	~200K	0.95×
16	Ohio	~200K	0.95×
17	Tennessee	~100K	0.86×
18	Georgia	~200K	0.84×
19	Michigan	~100K	0.84×
20	Kentucky	~60K	0.83×
21	Virginia	~100K	0.81×
22	Indiana	~90K	0.81×
23	Louisiana	~60K	0.79×
24	Illinois	~200K	0.78×
25	Nevada	~40K	0.75×
26	Alabama	~60K	0.74×
27	West Virginia	~20K	0.72×
28	Washington, District of Columbia	~9K	0.72×
29	Wisconsin	~70K	0.70×
30	Missouri	~70K	0.69×
31	Iowa	~40K	0.65×
32	Arizona	~80K	0.64×
33	Kansas	~30K	0.64×
34	Washington	~80K	0.62×
35	South Dakota	~10K	0.62×
36	Montana	~10K	0.60×
37	Colorado	~60K	0.56×
38	Alaska	~7K	0.55×
39	New Mexico	~20K	0.54×
40	Minnesota	~50K	0.52×
41	North Dakota	~7K	0.52×
42	California	~300K	0.50×
43	Texas	~200K	0.50×
44	Arkansas	~30K	0.50×
45	Nebraska	~20K	0.50×
46	Hawaii	~10K	0.45×
47	Oregon	~30K	0.43×
48	Idaho	~10K	0.41×
49	Utah	~20K	0.40×
50	Oklahoma	~30K	0.37×

Affinity by region — Tampa Bay Rays, United States

Section 04

Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tampa Bay Rays audience vs. the country average
#	Interest	Category	×
01	Texas Longhorns baseball	Sports	44.60×
02	Raymond James Stadium	Sports	34.77×
03	Bay News 9	Movies & TV	31.36×
04	Tampa Bay Times	News	30.33×
05	Texas A&M Aggies baseball	Sports	29.82×
06	Mississippi State Bulldogs baseball	Sports	28.64×
07	Jameis Winston	Sports	19.32×
08	Tampa Bay Lightning	Sports	17.61×
09	Growing Up (2011 Philippine TV series)	Movies & TV	15.18×
10	Toronto Blue Jays	Sports	14.24×
11	Tampa Bay Area	Travel & Leisure	13.10×
12	Babe Ruth	Sports	12.17×
13	St. Petersburg, Florida	Travel & Leisure	9.38×
14	USA Baseball	Sports	8.85×
15	Philadelphia Phillies	Sports	7.92×
16	Florida Lottery	Games	7.64×
17	MLB Network	Sports	7.41×
18	Tampa Bay Buccaneers	Sports	6.95×
19	Milwaukee Brewers	Sports	6.57×
20	Publix	Shopping	4.45×

Section 05

Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tampa Bay Rays audience

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Personality traits of the Tampa Bay Rays audience vs. the country average · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.27×
Spirituality	BALANCE	1.17×
Healthy Lifestyle	BALANCE	1.15×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Personality traits of the Tampa Bay Rays audience vs. the country average · Rather not
Trait	Cluster	Score
Indulgence	JOY	0.80×
Quality Awareness	PREMIUM	0.84×
Early Adopter Mentality	POWER	0.87×