Tampa Bay Lightning Audience in United States

Tampa Bay Lightning logo

Tampa Bay Lightning has an estimated audience of 5,621,339 people in United States. 39.3% are female, 60.7% are male, average age 38.8. Top regions: Florida, New York, California. Top brand affinities: Connor McDavid, Tampa Bay Rays, Toronto Maple Leafs, Tampa Bay Area, Winnipeg Jets.

The average Tampa Bay Lightning fan in United States is 38.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Connor McDavid, Tampa Bay Rays, Toronto Maple Leafs, with strongest over-indexing on Connor McDavid (22.5× the country average). Demographically, the Tampa Bay Lightning audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Tampa Bay Lightning fans

Demographic split for Tampa Bay Lightning audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.8
Estimated audience size5,621,339

Audience persona

The typical Tampa Bay Lightning fan in United States is more male, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Connor McDavid.

Top regions in United States

Top regions ranked by reach for Tampa Bay Lightning in United States
RegionReachAffinity
Florida4,216,00513.64×
New York333,1781.06×
California194,1690.31×
North Carolina193,6531.14×
Michigan189,0911.29×
Texas180,2150.37×
Pennsylvania176,9110.93×
Georgia168,3070.97×
Massachusetts154,7121.4×
Ohio137,0510.79×
Illinois123,2640.66×
Virginia117,2720.86×
New Jersey104,2480.73×
Tennessee98,1940.87×
Colorado84,9340.96×
South Carolina83,6920.99×
Indiana81,7100.8×
Alabama63,5900.81×
Maryland61,6750.64×
Arizona60,0220.52×
Wisconsin56,9350.67×
Minnesota56,9320.71×
Nevada53,7160.99×
Missouri51,5470.57×
Kentucky50,6850.72×
Connecticut50,4360.89×
Washington47,3130.42×
Louisiana41,2050.57×
New Hampshire34,7481.57×
Iowa28,4080.61×
Mississippi27,5720.6×
Maine26,9261.34×
Utah25,3400.5×
Oregon22,2110.34×
Oklahoma21,5260.34×
Rhode Island21,3841.2×
Kansas18,2990.41×
West Virginia17,9250.68×
Arkansas15,5740.34×
Nebraska15,4990.55×
Idaho13,2900.47×
Vermont12,7391.29×
Washington, District of Columbia12,6710.75×
Montana11,2450.72×
Alaska10,1960.85×
New Mexico9,6990.34×
Hawaii9,2430.38×
Delaware9,1820.59×
North Dakota9,1790.79×
South Dakota6,6870.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tampa Bay Lightning audience
BrandAffinityCategory
Connor McDavid22.5×Sports
Tampa Bay Rays13.28×Sports
Toronto Maple Leafs16.86×Sports
Tampa Bay Area7.94×Travel & Leisure
Winnipeg Jets15.39×Sports
Bay News 915.56×Movies & TV
Cloud7.3×Technology & Electronics
Meteorology3.99×Home & Garden
Suncoast Credit Union12.5×Business & Career
Steven Stamkos35.94×Sports
Weather2.65×Home & Garden
Florida Lottery4.95×Games
Mother Nature6.32×Home & Garden
St. Petersburg, Florida5.46×Travel & Leisure
Tampa Bay Times13.98×News
Publix2.42×Shopping
Florida Panthers5.83×Sports
Clearwater, Florida6.04×Travel & Leisure
Wawa Inc.2.38×Shopping
Hillsborough County, Florida10.16×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tampa Bay Lightning audience
TraitClusterScore
Sports ActivityPOWER1.31
Early Adopter MentalityPOWER1.28
ExtroversionTHRILL1.23
SustainabilityBALANCE1.22
DIY MentalityTHRILL1.22
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Tampa Bay Lightning
CountryShare
United States61.5%
Canada15.1%
France3.4%

See Tampa Bay Lightning audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Tampa Bay Lightning have in United States?

Tampa Bay Lightning has an estimated audience of 5,621,339 people in United States, concentrated in Florida and New York.

What is the gender split and age of Tampa Bay Lightning fans?

39.3% of Tampa Bay Lightning fans are female, 60.7% are male, with an average age of 38.8 years.

Which brands do Tampa Bay Lightning fans like most?

Tampa Bay Lightning fans show strongest brand affinity for Connor McDavid (22.5×), Tampa Bay Rays (13.28×), and Toronto Maple Leafs (16.86×) over the country average.

Where do Tampa Bay Lightning fans live in United States?

Tampa Bay Lightning fans in United States are most concentrated in Florida (reach 4,216,005), New York (reach 333,178), and California (reach 194,169). These three regions account for the largest share of the active audience.

What other brands do Tampa Bay Lightning fans also like?

Beyond Tampa Bay Lightning itself, the audience over-indexes on Tampa Bay Rays (13.28×), Toronto Maple Leafs (16.86×), Tampa Bay Area (7.94×), and Winnipeg Jets (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay Lightning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.