Rascasse Audience Intelligence

Tampa Bay Lightning Audience in United States

A data profile of the people who buy, follow and care about Tampa Bay Lightning in United States — modelled from more than twelve digital signal sources. Tampa Bay Lightning has an estimated audience of 6,088,112 people in United States.

#12among Ice hockey in United States#122among Team in United States#478in Sports

The average Tampa Bay Lightning fan in United States is 38.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Michigan.

Top brand affinities include Tampa Bay Rays, Connor McDavid, Toronto Maple Leafs, with strongest over-indexing on Tampa Bay Rays (13.28× the country average).

Demographically, the Tampa Bay Lightning audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tampa Bay Lightning fan in United States is more male, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Tampa Bay Rays.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tampa Bay Lightning profile in United States.

Audience size
6.1M
in United States
Gender
39.3%♀
60.7% male
Age
38.8
average years
Country rank
#5652
Team in United States
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tampa Bay Lightning fans

39.3% are female, 60.7% are male, average age 38.8.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Tampa Bay Lightning audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.8
Estimated audience size6,088,112
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Tampa Bay Lightning audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Tampa Bay Lightning audience comes from United States.

Worldwide audience distribution share by country for Tampa Bay Lightning
CountryShare
United States60.1%
Canada18.1%
France3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tampa Bay Lightning audience in United States is strongest.

Fig. 05

Top regions by affinity

Tampa Bay Lightning fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4M12.72×
02New York~600K1.86×
03New Hampshire~30K1.51×
04Michigan~200K1.42×
05Vermont~10K1.35×
06Maine~30K1.32×
07Massachusetts~100K1.27×
08Rhode Island~20K1.17×
09North Carolina~200K1.15×
10Colorado~90K1.02×
11South Carolina~80K1.00×
12Pennsylvania~200K0.99×
13Alaska~10K0.93×
14Nevada~50K0.92×
15Georgia~200K0.91×
16Tennessee~100K0.90×
17North Dakota~10K0.87×
18Connecticut~50K0.86×
19Ohio~100K0.82×
20Minnesota~70K0.82×
21Montana~10K0.82×
22Virginia~100K0.81×
23Alabama~60K0.81×
24Indiana~80K0.76×
25Wisconsin~60K0.72×
26Kentucky~50K0.71×
27West Virginia~20K0.71×
28New Jersey~100K0.69×
29Washington, District of Columbia~10K0.69×
30Delaware~10K0.66×
31Iowa~30K0.63×
32Missouri~60K0.62×
33Illinois~100K0.60×
34Mississippi~30K0.60×
35Nebraska~20K0.60×
36Maryland~60K0.59×
37South Dakota~8K0.59×
38Utah~30K0.56×
39Idaho~20K0.56×
40Louisiana~40K0.52×
41Arizona~60K0.51×
42Hawaii~10K0.48×
43Kansas~20K0.45×
44Washington~50K0.43×
45New Mexico~10K0.41×
46Arkansas~20K0.40×
47Oregon~20K0.36×
48Oklahoma~20K0.36×
49Texas~200K0.35×
50California~200K0.30×
Fig. 06

Affinity by region

Affinity by region — Tampa Bay Lightning, United States
0.30×1.00×12.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tampa Bay Lightning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tampa Bay Lightning audience
#·InterestCategoryAffinity×
01Steven StamkosSports35.94×
02Connor McDavidSports22.50×
03Toronto Maple LeafsSports16.86×
04Bay News 9Movies & TV15.56×
05Winnipeg JetsSports15.39×
06Tampa Bay TimesNews13.98×
07Tampa Bay RaysSports13.28×
08Suncoast Credit UnionBusiness & Career12.50×
09Hillsborough County, FloridaTravel & Leisure10.16×
10Tampa Bay AreaTravel & Leisure7.94×
11CloudTechnology & Electronics7.30×
12Mother NatureHome & Garden6.32×
13Clearwater, FloridaTravel & Leisure6.04×
14St. Petersburg, FloridaTravel & Leisure5.46×
15Florida LotteryGames4.95×
16MeteorologyHome & Garden3.99×
17WeatherHome & Garden2.65×
18PublixShopping2.42×
19Wawa Inc.Shopping2.38×
20Hobby LobbyHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tampa Bay Lightning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tampa Bay Lightning audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
MindfulnessBALANCE1.19×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tampa Bay Lightning audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
SustainabilityBALANCE0.74×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tampa Bay Lightning have in United States?

Tampa Bay Lightning has an estimated audience of 6,088,112 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Tampa Bay Lightning fans?

39.3% of Tampa Bay Lightning fans are female, 60.7% are male, with an average age of 38.8 years.

03

Which brands do Tampa Bay Lightning fans like most?

Tampa Bay Lightning fans show strongest brand affinity for Tampa Bay Rays (13.28×), Connor McDavid (22.5×), and Toronto Maple Leafs (16.86×) over the country average.

04

Where do Tampa Bay Lightning fans live in United States?

Tampa Bay Lightning fans in United States are most concentrated in Florida (reach ~4M), New York (reach ~600K), and Michigan (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tampa Bay Lightning fans also like?

Beyond Tampa Bay Lightning itself, the audience over-indexes on Connor McDavid (22.5×), Toronto Maple Leafs (16.86×), Tampa Bay Area (7.94×), and Bay News 9 (15.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

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See Tampa Bay Lightning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay Lightning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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