Toronto Blue Jays Audience in United States

Toronto Blue Jays logo

Toronto Blue Jays has an estimated audience of 8,922,332 people in United States. 33.3% are female, 66.7% are male, average age 40.3. Top regions: Florida, New York, California. Top brand affinities: Vladimir Guerrero Jr., Tampa Bay Rays, George Springer, Philadelphia Phillies, Alejandro Kirk.

The average Toronto Blue Jays fan in United States is 40.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Vladimir Guerrero Jr., Tampa Bay Rays, George Springer, with strongest over-indexing on Vladimir Guerrero Jr. (27.13× the country average). Demographically, the Toronto Blue Jays audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Toronto Blue Jays fans

Demographic split for Toronto Blue Jays audience in United States
MetricValue
Female33.3%
Male66.7%
Average age40.3
Estimated audience size8,922,332

Audience persona

The typical Toronto Blue Jays fan in United States is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Vladimir Guerrero Jr..

Top regions in United States

Top regions ranked by reach for Toronto Blue Jays in United States
RegionReachAffinity
Florida1,090,0601.8×
New York987,9581.98×
California775,6610.79×
Texas653,7950.85×
Pennsylvania404,3911.35×
Ohio372,7351.36×
New Jersey349,2601.54×
Massachusetts314,5491.79×
Michigan296,8441.27×
Illinois274,4290.92×
Maryland269,6971.76×
North Carolina258,4520.96×
Virginia203,1460.93×
Arizona201,4121.11×
Georgia185,0720.67×
Washington160,9140.9×
Connecticut156,6581.75×
Tennessee134,4090.75×
Wisconsin131,1030.98×
South Carolina128,4780.96×
Indiana125,4720.77×
Missouri121,5150.84×
Minnesota102,2960.8×
Louisiana88,3980.77×
Nevada88,1911.02×
Colorado87,2080.62×
Kentucky86,2180.77×
Alabama71,8410.58×
Maine66,9702.1×
Oregon57,3700.56×
Kansas56,8580.81×
New Hampshire56,6251.61×
Oklahoma50,6970.51×
Hawaii47,8141.25×
Iowa47,6390.65×
Rhode Island45,7621.61×
Mississippi43,5160.59×
Utah43,2980.54×
Arkansas36,7560.5×
West Virginia30,8100.74×
Delaware29,3081.19×
Nebraska27,3800.61×
New Mexico26,0210.58×
Idaho24,6330.55×
Vermont24,4071.56×
Washington, District of Columbia20,9500.78×
North Dakota17,6040.96×
Montana17,4930.71×
South Dakota17,1580.83×
Alaska13,5150.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toronto Blue Jays audience
BrandAffinityCategory
Vladimir Guerrero Jr.27.13×Sports
Tampa Bay Rays16.03×Sports
George Springer27.13×Sports
Philadelphia Phillies12.04×Sports
Alejandro Kirk27.13×Sports
John Schneider27.13×Sports
Texas Longhorns baseball26.53×Sports
Texas A&M Aggies baseball38.59×Sports
Mississippi State Bulldogs baseball37.06×Sports
Milwaukee Brewers7.67×Sports
Trey Yesavage27.13×Sports
Los Angeles Chargers13.74×Sports
Texas Tech Red Raiders baseball50.2×Sports
Babe Ruth13.67×Sports
Dylan Cease27.13×Sports
MLB Network8.01×Sports
Detroit Tigers4.83×Sports
USA Baseball9.19×Sports
North Carolina Tar Heels baseball44.79×Sports
Arizona Diamondbacks11.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toronto Blue Jays audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.67
IndulgenceJOY1.38
Convenience OrientationPREMIUM1.24
Sports ActivityPOWER1.2
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Toronto Blue Jays
CountryShare
Canada49.9%
United States39.6%
Mexico2.0%

See Toronto Blue Jays audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Toronto Blue Jays have in United States?

Toronto Blue Jays has an estimated audience of 8,922,332 people in United States, concentrated in Florida and New York.

What is the gender split and age of Toronto Blue Jays fans?

33.3% of Toronto Blue Jays fans are female, 66.7% are male, with an average age of 40.3 years.

Which brands do Toronto Blue Jays fans like most?

Toronto Blue Jays fans show strongest brand affinity for Vladimir Guerrero Jr. (27.13×), Tampa Bay Rays (16.03×), and George Springer (27.13×) over the country average.

Where do Toronto Blue Jays fans live in United States?

Toronto Blue Jays fans in United States are most concentrated in Florida (reach 1,090,060), New York (reach 987,958), and California (reach 775,661). These three regions account for the largest share of the active audience.

What other brands do Toronto Blue Jays fans also like?

Beyond Toronto Blue Jays itself, the audience over-indexes on Tampa Bay Rays (16.03×), George Springer (27.13×), Philadelphia Phillies (12.04×), and Alejandro Kirk (27.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Blue Jays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.