Rascasse Audience Intelligence

Toronto Blue Jays Audience in United States

A data profile of the people who buy, follow and care about Toronto Blue Jays in United States — modelled from more than twelve digital signal sources. Toronto Blue Jays has an estimated audience of 9,174,759 people in United States.

#23among Baseball in United States#86among Team in United States#321in Sports

The average Toronto Blue Jays fan in United States is 40.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Vladimir Guerrero Jr., Tampa Bay Rays, George Springer, with strongest over-indexing on Vladimir Guerrero Jr. (27.13× the country average).

Demographically, the Toronto Blue Jays audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toronto Blue Jays fan in United States is more male, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Vladimir Guerrero Jr..

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toronto Blue Jays profile in United States.

Audience size
9.2M
in United States
Gender
33.3%♀
66.7% male
Age
40.3
average years
Country rank
#3906
Team in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toronto Blue Jays fans

33.3% are female, 66.7% are male, average age 40.3.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Toronto Blue Jays audience in United States
MetricValue
Female33.3%
Male66.7%
Average age40.3
Estimated audience size9,174,759
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Toronto Blue Jays audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Toronto Blue Jays audience comes from United States.

Worldwide audience distribution share by country for Toronto Blue Jays
CountryShare
Canada66.0%
United States26.8%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toronto Blue Jays audience in United States is strongest.

Fig. 05

Top regions by affinity

Toronto Blue Jays fans by region: top regions in United States
#RegionReachAffinity×
01Maine~90K2.87×
02Rhode Island~80K2.70×
03New Hampshire~90K2.45×
04Connecticut~200K2.38×
05Massachusetts~400K2.25×
06Vermont~30K2.23×
07New York~1M2.04×
08New Jersey~400K1.65×
09Michigan~400K1.54×
10Wisconsin~200K1.33×
11Florida~800K1.27×
12Maryland~200K1.13×
13Pennsylvania~300K1.08×
14Washington~200K1.06×
15Ohio~300K1.01×
16Delaware~20K1.01×
17Hawaii~40K0.95×
18Arizona~200K0.93×
19Illinois~300K0.88×
20North Dakota~20K0.87×
21Nevada~70K0.85×
22Montana~20K0.85×
23South Carolina~100K0.77×
24California~700K0.76×
25North Carolina~200K0.75×
26Iowa~60K0.75×
27South Dakota~20K0.75×
28Virginia~200K0.74×
29Minnesota~90K0.72×
30Idaho~30K0.71×
31Alaska~10K0.69×
32Indiana~100K0.68×
33Missouri~100K0.68×
34New Mexico~30K0.68×
35Texas~500K0.67×
36Kansas~50K0.66×
37Colorado~90K0.65×
38Nebraska~30K0.64×
39West Virginia~30K0.64×
40Tennessee~100K0.60×
41Kentucky~60K0.58×
42Washington, District of Columbia~20K0.58×
43Oregon~60K0.57×
44Louisiana~60K0.54×
45Georgia~100K0.53×
46Utah~40K0.53×
47Mississippi~40K0.50×
48Alabama~60K0.46×
49Oklahoma~50K0.46×
50Arkansas~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Toronto Blue Jays, United States
0.45×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toronto Blue Jays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toronto Blue Jays audience
#·InterestCategoryAffinity×
01Texas Tech Red Raiders baseballSports50.20×
02North Carolina Tar Heels baseballSports44.79×
03Texas A&M Aggies baseballSports38.59×
04Mississippi State Bulldogs baseballSports37.06×
05Vladimir Guerrero Jr.Sports27.13×
06George SpringerSports27.13×
07John SchneiderSports27.13×
08Alejandro KirkSports27.13×
09Trey YesavageSports27.13×
10Dylan CeaseSports27.13×
11Texas Longhorns baseballSports26.53×
12Tampa Bay RaysSports16.03×
13Los Angeles ChargersSports13.74×
14Babe RuthSports13.67×
15Philadelphia PhilliesSports12.04×
16USA BaseballSports9.19×
17MLB NetworkSports8.01×
18Milwaukee BrewersSports7.67×
19Atlanta BravesSports5.92×
20Detroit TigersSports4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toronto Blue Jays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toronto Blue Jays audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.56×
TraditionCONSERVATISM1.40×
DIY MentalityTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toronto Blue Jays audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.94×
Early Adopter MentalityPOWER0.96×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toronto Blue Jays have in United States?

Toronto Blue Jays has an estimated audience of 9,174,759 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Toronto Blue Jays fans?

33.3% of Toronto Blue Jays fans are female, 66.7% are male, with an average age of 40.3 years.

03

Which brands do Toronto Blue Jays fans like most?

Toronto Blue Jays fans show strongest brand affinity for Vladimir Guerrero Jr. (27.13×), Tampa Bay Rays (16.03×), and George Springer (27.13×) over the country average.

04

Where do Toronto Blue Jays fans live in United States?

Toronto Blue Jays fans in United States are most concentrated in New York (reach ~1M), Florida (reach ~800K), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Toronto Blue Jays fans also like?

Beyond Toronto Blue Jays itself, the audience over-indexes on Tampa Bay Rays (16.03×), George Springer (27.13×), Philadelphia Phillies (12.04×), and John Schneider (27.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Toronto Blue Jays audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Blue Jays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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