World Wide Web Audience in Germany
World Wide Web has an estimated audience of 9,792,164 people in Germany. 51.4% are female, 48.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, German television comedy, Tagesschau, Headphones.
The average World Wide Web fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, German television comedy, with strongest over-indexing on Satire (7.74× the country average). Demographically, the World Wide Web audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of World Wide Web fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.5 |
| Estimated audience size | 9,792,164 |
Audience persona
The typical World Wide Web fan in Germany is balanced, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,350,468 | 1.1× |
| Bayern | 1,593,798 | 1.01× |
| Baden-Württemberg | 1,416,380 | 1.06× |
| Hessen | 951,201 | 1.27× |
| Niedersachsen | 941,019 | 0.99× |
| Sachsen | 623,012 | 1.3× |
| Berlin | 499,200 | 1.14× |
| Rheinland-Pfalz | 444,560 | 0.91× |
| Brandenburg | 291,382 | 0.96× |
| Schleswig-Holstein | 282,734 | 0.8× |
| Thüringen | 266,860 | 1.07× |
| Sachsen-Anhalt | 214,699 | 0.85× |
| Hamburg | 195,146 | 0.88× |
| Mecklenburg-Vorpommern | 184,783 | 0.99× |
| Saarland | 108,606 | 0.9× |
| Bremen | 64,474 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.74× | Literature |
| Western Union | 5.53× | Business & Career |
| German television comedy | 7.64× | Movies & TV |
| Tagesschau | 2.55× | Movies & TV |
| Headphones | 6.04× | Technology & Electronics |
| Country rap | 5.57× | Music & Radio |
| Transfermarkt | 2.65× | Sports |
| Hygiene | 3.01× | Beauty & Wellness |
| Pets | 1.64× | Pets & Animals |
| 2.69× | Technology & Electronics | |
| Allgäu | 4.73× | Travel & Leisure |
| Family | 1.62× | Kids & Family |
| Automobiles | 1.62× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Self care | 2.6× | Health |
| Immowelt | 2.27× | Home & Garden |
| Hairstyle | 2.34× | Beauty & Wellness |
| Philips | 3.27× | Technology & Electronics |
| Vacations | 2.07× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.24 |
| Pet Ownership | JOY | 1.17 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.13 |
| DIY Mentality | THRILL | 1.12 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
See World Wide Web audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does World Wide Web have in Germany?
World Wide Web has an estimated audience of 9,792,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World Wide Web fans?
51.4% of World Wide Web fans are female, 48.6% are male, with an average age of 41.5 years.
Which brands do World Wide Web fans like most?
World Wide Web fans show strongest brand affinity for Satire (7.74×), Western Union (5.53×), and German television comedy (7.64×) over the country average.
Where do World Wide Web fans live in Germany?
World Wide Web fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,350,468), Bayern (reach 1,593,798), and Baden-Württemberg (reach 1,416,380). These three regions account for the largest share of the active audience.
What other brands do World Wide Web fans also like?
Beyond World Wide Web itself, the audience over-indexes on Western Union (5.53×), German television comedy (7.64×), Tagesschau (2.55×), and Headphones (6.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.