World Wide Web Audience in United States

World Wide Web logo

World Wide Web has an estimated audience of 54,276,115 people in United States. 53.4% are female, 46.6% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average World Wide Web fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the World Wide Web audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of World Wide Web fans

Demographic split for World Wide Web audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.8
Estimated audience size54,276,115

Audience persona

The typical World Wide Web fan in United States is balanced, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for World Wide Web in United States
RegionReachAffinity
California6,777,2621.14×
Texas5,061,3631.08×
Florida4,613,0441.26×
New York3,425,2301.13×
Georgia2,046,7331.22×
Illinois1,941,4031.07×
Pennsylvania1,874,7511.03×
Virginia1,706,5551.29×
North Carolina1,704,6021.04×
Ohio1,402,8240.84×
Arizona1,341,9661.21×
New Jersey1,313,8680.95×
Washington1,294,5341.19×
Michigan1,223,0480.86×
Maryland1,207,6341.29×
South Carolina1,178,4171.44×
Massachusetts1,126,6281.05×
Tennessee1,097,1451.01×
Indiana993,7921×
Alabama895,1411.18×
Missouri854,9960.98×
Louisiana849,1721.21×
Colorado765,4130.89×
Minnesota719,3460.92×
Oregon655,7231.05×
Kentucky654,3730.96×
Oklahoma637,4341.06×
Wisconsin632,5980.77×
Nevada530,5271.01×
Connecticut500,5770.92×
Kansas453,3551.06×
Arkansas410,1850.92×
Utah393,5440.81×
Iowa389,1840.87×
Mississippi385,8210.86×
Nebraska278,0531.02×
Washington, District of Columbia236,3911.45×
Hawaii225,7010.97×
New Mexico217,9280.8×
New Hampshire215,1171.01×
West Virginia214,0830.85×
Idaho192,8720.71×
Rhode Island162,0220.94×
Maine153,6210.79×
Delaware137,6550.92×
Wyoming114,0461.42×
Montana104,4740.69×
Alaska88,5820.76×
North Dakota82,9430.74×
South Dakota80,7020.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Wide Web audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.11×News
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.13×Business & Career
Hobby Lobby1.97×Home & Garden
Great Clips3.04×Beauty & Wellness
Google1.97×Internet & Social Media
Payment card8.17×Fashion & Accessoires
Aldi1.7×Shopping
Google Flights2.44×Travel & Leisure
Planet Fitness1.71×Sports
Ben Stiller5.87×Movies & TV
Best Buy1.69×Shopping
Dentistry2.26×Business & Career
Email1.63×Technology & Electronics
Catherine O'Hara2.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Wide Web audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.23
Need for SecurityCONSERVATISM1.19
TravellingTHRILL1.16
ExtroversionTHRILL1.12
Family OrientationCONSERVATISM1.11
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for World Wide Web
CountryShare
United States19.0%
Italy6.4%
Brazil5.6%

See World Wide Web audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does World Wide Web have in United States?

World Wide Web has an estimated audience of 54,276,115 people in United States, concentrated in California and Texas.

What is the gender split and age of World Wide Web fans?

53.4% of World Wide Web fans are female, 46.6% are male, with an average age of 42.8 years.

Which brands do World Wide Web fans like most?

World Wide Web fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do World Wide Web fans live in United States?

World Wide Web fans in United States are most concentrated in California (reach 6,777,262), Texas (reach 5,061,363), and Florida (reach 4,613,044). These three regions account for the largest share of the active audience.

What other brands do World Wide Web fans also like?

Beyond World Wide Web itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.