World Wide Web Audience in United States

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World Wide Web has an estimated audience of 54,276,115 people in United States. 53.4% are female, 46.6% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Product design, Nationality, Jeep Wagoneer, UK garage.

The average World Wide Web fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Product design, Nationality, with strongest over-indexing on Israel (2.78× the country average). Demographically, the World Wide Web audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of World Wide Web fans

Demographic split for World Wide Web audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.8
Estimated audience size54,276,115

Audience persona

The typical World Wide Web fan in United States is balanced, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for World Wide Web in United States
RegionReachAffinity
California6,777,2621.14×
Texas5,061,3631.08×
Florida4,613,0441.26×
New York3,425,2301.13×
Georgia2,046,7331.22×
Illinois1,941,4031.07×
Pennsylvania1,874,7511.03×
Virginia1,706,5551.29×
North Carolina1,704,6021.04×
Ohio1,402,8240.84×
Arizona1,341,9661.21×
New Jersey1,313,8680.95×
Washington1,294,5341.19×
Michigan1,223,0480.86×
Maryland1,207,6341.29×
South Carolina1,178,4171.44×
Massachusetts1,126,6281.05×
Tennessee1,097,1451.01×
Indiana993,7921×
Alabama895,1411.18×
Missouri854,9960.98×
Louisiana849,1721.21×
Colorado765,4130.89×
Minnesota719,3460.92×
Oregon655,7231.05×
Kentucky654,3730.96×
Oklahoma637,4341.06×
Wisconsin632,5980.77×
Nevada530,5271.01×
Connecticut500,5770.92×
Kansas453,3551.06×
Arkansas410,1850.92×
Utah393,5440.81×
Iowa389,1840.87×
Mississippi385,8210.86×
Nebraska278,0531.02×
Washington, District of Columbia236,3911.45×
Hawaii225,7010.97×
New Mexico217,9280.8×
New Hampshire215,1171.01×
West Virginia214,0830.85×
Idaho192,8720.71×
Rhode Island162,0220.94×
Maine153,6210.79×
Delaware137,6550.92×
Wyoming114,0461.42×
Montana104,4740.69×
Alaska88,5820.76×
North Dakota82,9430.74×
South Dakota80,7020.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Wide Web audience
BrandAffinityCategory
Israel2.78×Travel & Leisure
Product design1.65×Business & Career
Nationality1.62×Politics & Society
Jeep Wagoneer3.4×Cars & Mobility
UK garage3×Music & Radio
Kendra Scott1.6×Fashion & Accessoires
Wikia1.54×Internet & Social Media
Cam Ward1.63×Sports
Home staging2.04×Home & Garden
Jeep Grand Cherokee (WJ)2.3×Cars & Mobility
Nuts (film)2.08×Movies & TV
Iron Man (film)1.59×Movies & TV
Jezebel (film)2.26×Movies & TV
Kodiak, Alaska2.7×Travel & Leisure
Hocus Pocus1.55×Movies & TV
Stamp collecting1.52×Home & Garden
Strategic human resource planning2.64×Business & Career
Kento Yamazaki3.07×Movies & TV
Isometric exercise2.35×Sports
Takers2.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Wide Web audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.23
Need for SecurityCONSERVATISM1.19
TravellingTHRILL1.16
ExtroversionTHRILL1.12
Family OrientationCONSERVATISM1.11
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for World Wide Web
CountryShare
United States19.0%
Italy6.4%
Brazil5.6%

See World Wide Web audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does World Wide Web have in United States?

World Wide Web has an estimated audience of 54,276,115 people in United States, concentrated in California and Texas.

What is the gender split and age of World Wide Web fans?

53.4% of World Wide Web fans are female, 46.6% are male, with an average age of 42.8 years.

Which brands do World Wide Web fans like most?

World Wide Web fans show strongest brand affinity for Israel (2.78×), Product design (1.65×), and Nationality (1.62×) over the country average.

Where do World Wide Web fans live in United States?

World Wide Web fans in United States are most concentrated in California (reach 6,777,262), Texas (reach 5,061,363), and Florida (reach 4,613,044). These three regions account for the largest share of the active audience.

What other brands do World Wide Web fans also like?

Beyond World Wide Web itself, the audience over-indexes on Product design (1.65×), Nationality (1.62×), Jeep Wagoneer (3.4×), and UK garage (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.