Rascasse Audience Intelligence

Mobile phones Audience in United States

A data profile of the people who buy, follow and care about Mobile phones in United States — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 109,042,452 people in United States.

#36among Lifestyle cluster in United States#44among Topic in United States#4in Technology & Electronics

The average Mobile phones fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stefan Edberg, Smartphones, Online shopping, with strongest over-indexing on Stefan Edberg (5511.38× the country average).

Demographically, the Mobile phones audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile phones fan in United States is balanced, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Stefan Edberg.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile phones profile in United States.

Audience size
109M
in United States
Gender
51.2%♀
48.8% male
Age
41.2
average years
Country rank
#58
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile phones fans

51.2% are female, 48.8% are male, average age 41.2.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Mobile phones audience in United States
MetricValue
Female51.2%
Male48.8%
Average age41.2
Estimated audience size109,042,452
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Mobile phones audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Mobile phones audience comes from United States.

Worldwide audience distribution share by country for Mobile phones
CountryShare
United States18.3%
India5.3%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile phones audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile phones fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~1.5M1.47×
02Alabama~2M1.21×
03Louisiana~1.5M1.21×
04Texas~11M1.17×
05Georgia~4M1.17×
06Indiana~2.5M1.17×
07Missouri~2M1.17×
08Mississippi~1M1.17×
09Tennessee~2.5M1.15×
10Arkansas~1M1.13×
11New York~7M1.11×
12South Carolina~2M1.11×
13Oklahoma~1.5M1.11×
14Hawaii~500K1.11×
15North Carolina~3.5M1.10×
16California~13M1.06×
17West Virginia~500K1.06×
18Florida~8M1.05×
19Kentucky~1.5M1.04×
20Ohio~3.5M1.03×
21Oregon~1.5M1.03×
22Virginia~2.5M1.02×
23Maryland~2M1.02×
24Illinois~3.5M1.01×
25New Mexico~600K1.01×
26New Jersey~3M1.00×
27Nevada~1M1.00×
28Massachusetts~2M0.99×
29Washington~2M0.98×
30Washington, District of Columbia~300K0.97×
31Pennsylvania~3.5M0.96×
32Arizona~2M0.96×
33Delaware~300K0.96×
34South Dakota~200K0.96×
35Michigan~2.5M0.95×
36Colorado~1.5M0.94×
37Connecticut~1M0.93×
38New Hampshire~400K0.93×
39Alaska~200K0.93×
40North Dakota~200K0.92×
41Vermont~200K0.92×
42Iowa~800K0.91×
43Nebraska~500K0.91×
44Idaho~500K0.90×
45Maine~400K0.90×
46Montana~300K0.90×
47Minnesota~1.5M0.89×
48Rhode Island~300K0.89×
49Wisconsin~1.5M0.87×
50Utah~800K0.85×
Fig. 06

Affinity by region

Affinity by region — Mobile phones, United States
0.85×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile phones audience
#·InterestCategoryAffinity×
01Stefan EdbergSports5511.38×
02Tablet computersTechnology & Electronics1.98×
03SmartphonesTechnology & Electronics1.97×
04EmailTechnology & Electronics1.95×
05Mobile deviceTechnology & Electronics1.90×
06DatabaseTechnology & Electronics1.89×
07Android (operating system)Technology & Electronics1.86×
08SoftwareTechnology & Electronics1.81×
09Mobile gameGames1.78×
10Instant messagingInternet & Social Media1.77×
11Cloud computingTechnology & Electronics1.74×
12Social networkInternet & Social Media1.72×
13ComputersTechnology & Electronics1.64×
14GoogleInternet & Social Media1.63×
15Artificial intelligenceTechnology & Electronics1.61×
16SkirtFashion & Accessoires1.54×
17Mobile appTechnology & Electronics1.53×
18World Wide WebInternet & Social Media1.53×
19Online shoppingShopping1.51×
20Puzzle video gamesGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile phones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile phones audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.24×
CreativityOPEN1.23×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile phones audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.91×
Urban LifestyleOPEN0.92×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile phones have in United States?

Mobile phones has an estimated audience of 109,042,452 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile phones fans?

51.2% of Mobile phones fans are female, 48.8% are male, with an average age of 41.2 years.

03

Which brands do Mobile phones fans like most?

Mobile phones fans show strongest brand affinity for Stefan Edberg (5511.38×), Smartphones (1.97×), and Online shopping (1.51×) over the country average.

04

Where do Mobile phones fans live in United States?

Mobile phones fans in United States are most concentrated in California (reach ~13M), Texas (reach ~11M), and Florida (reach ~8M). These three regions account for the largest share of the active audience.

05

What other brands do Mobile phones fans also like?

Beyond Mobile phones itself, the audience over-indexes on Smartphones (1.97×), Online shopping (1.51×), Computers (1.64×), and Social network (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Mobile phones audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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