Mobile phones Audience in United States

Mobile phones logo

Mobile phones has an estimated audience of 109,042,452 people in United States. 51.2% are female, 48.8% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Stefan Edberg, Smartphones, Online shopping, Computers, Social network.

The average Mobile phones fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stefan Edberg, Smartphones, Online shopping, with strongest over-indexing on Stefan Edberg (5511.38× the country average). Demographically, the Mobile phones audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Mobile phones fans

Demographic split for Mobile phones audience in United States
MetricValue
Female51.2%
Male48.8%
Average age41.2
Estimated audience size109,042,452

Audience persona

The typical Mobile phones fan in United States is balanced, around 41.2 years old, with strong Social Media Usage tendencies and a notable affinity for Stefan Edberg.

Top regions in United States

Top regions ranked by reach for Mobile phones in United States
RegionReachAffinity
California13,625,0541.14×
Texas13,412,5071.43×
Florida7,713,9531.04×
New York7,557,1801.24×
Georgia4,332,4771.29×
Illinois3,749,8181.03×
North Carolina3,647,2671.11×
Ohio3,573,8781.06×
Virginia3,438,4281.29×
Pennsylvania3,431,2700.93×
New Jersey2,753,5050.99×
Michigan2,737,5820.96×
Tennessee2,521,9871.15×
Washington2,375,5921.09×
Missouri2,358,9031.34×
Indiana2,194,5111.1×
Arizona2,185,8580.98×
Massachusetts2,154,6361×
Maryland2,092,5521.12×
Alabama1,939,3241.27×
Louisiana1,756,1441.25×
South Carolina1,745,0461.06×
Colorado1,729,1241.01×
Oklahoma1,522,3361.26×
Kentucky1,449,4531.06×
Oregon1,355,4521.08×
Minnesota1,318,4920.84×
Wisconsin1,287,1720.78×
Kansas1,225,4321.43×
Nevada1,030,5910.98×
Mississippi1,026,4501.14×
Arkansas1,008,5971.12×
Connecticut992,9620.91×
Utah796,3190.82×
Iowa713,0270.79×
Hawaii551,1981.18×
Washington, District of Columbia543,8291.66×
New Mexico518,6850.95×
West Virginia483,6070.95×
Nebraska448,8940.82×
Idaho395,2090.72×
New Hampshire317,3680.74×
Maine279,0480.71×
Rhode Island238,3550.69×
Delaware231,7510.77×
South Dakota183,7390.73×
Montana174,9830.58×
Alaska145,2080.62×
North Dakota139,5430.62×
Vermont110,5200.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile phones audience
BrandAffinityCategory
Stefan Edberg5511.38×Sports
Smartphones1.97×Technology & Electronics
Online shopping1.51×Shopping
Computers1.64×Technology & Electronics
Social network1.72×Internet & Social Media
Software1.81×Technology & Electronics
Android (operating system)1.86×Technology & Electronics
Email1.95×Technology & Electronics
Mobile app1.53×Technology & Electronics
Instant messaging1.77×Internet & Social Media
Mobile device1.9×Technology & Electronics
Mobile game1.78×Games
Google1.63×Internet & Social Media
Database1.89×Technology & Electronics
Tablet computers1.98×Technology & Electronics
World Wide Web1.53×Internet & Social Media
Cloud computing1.74×Technology & Electronics
Artificial intelligence1.61×Technology & Electronics
Skirt1.54×Fashion & Accessoires
Puzzle video games1.51×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile phones audience
TraitClusterScore
Social Media UsageJOY1.09
Price SensitivityPREMIUM1.06
Early Adopter MentalityPOWER1.03
Family OrientationCONSERVATISM0.98
LGBTQ+ IdentityOPEN0.95
Convenience OrientationPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Mobile phones
CountryShare
United States18.3%
India5.3%
Brazil4.9%

See Mobile phones audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Mobile phones have in United States?

Mobile phones has an estimated audience of 109,042,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Mobile phones fans?

51.2% of Mobile phones fans are female, 48.8% are male, with an average age of 41.2 years.

Which brands do Mobile phones fans like most?

Mobile phones fans show strongest brand affinity for Stefan Edberg (5511.38×), Smartphones (1.97×), and Online shopping (1.51×) over the country average.

Where do Mobile phones fans live in United States?

Mobile phones fans in United States are most concentrated in California (reach 13,625,054), Texas (reach 13,412,507), and Florida (reach 7,713,953). These three regions account for the largest share of the active audience.

What other brands do Mobile phones fans also like?

Beyond Mobile phones itself, the audience over-indexes on Smartphones (1.97×), Online shopping (1.51×), Computers (1.64×), and Social network (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.