Puzzle video games Audience in United States

Puzzle video games logo

Puzzle video games has an estimated audience of 27,581,559 people in United States. 57.9% are female, 42.1% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Food and drink, Friendship, Video games, Movies, Televisions.

The average Puzzle video games fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food and drink, Friendship, Video games, with strongest over-indexing on Food and drink (1.5× the country average). Demographically, the Puzzle video games audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Puzzle video games fans

Demographic split for Puzzle video games audience in United States
MetricValue
Female57.9%
Male42.1%
Average age40.3
Estimated audience size27,581,559

Audience persona

The typical Puzzle video games fan in United States is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Puzzle video games in United States
RegionReachAffinity
California3,306,8761.09×
Texas2,365,0971×
New York1,517,5460.98×
Florida1,411,5640.76×
Pennsylvania975,7171.05×
Illinois915,1631×
Ohio876,5871.03×
Georgia857,9691.01×
North Carolina789,1080.95×
Virginia716,4791.07×
Michigan692,0890.96×
Washington667,4481.21×
Massachusetts569,0501.05×
Indiana565,7621.12×
New Jersey565,2780.81×
Arizona485,2040.86×
Missouri484,7001.09×
Tennessee478,0050.86×
Wisconsin453,9471.09×
South Carolina452,2511.09×
Colorado412,2340.95×
Minnesota410,0411.04×
Maryland397,5670.84×
Oregon367,3861.16×
Kentucky365,9011.06×
Louisiana336,0990.94×
Alabama330,5640.86×
Utah314,3431.27×
Oklahoma309,8271.01×
Connecticut256,1470.93×
Nevada235,5300.88×
Iowa232,3381.02×
Arkansas228,1041×
Kansas222,9811.03×
Mississippi185,4390.82×
Nebraska166,2741.2×
West Virginia129,5371.01×
Idaho125,0580.9×
New Mexico122,8730.89×
Maine103,0011.04×
Hawaii93,4940.79×
New Hampshire92,1790.85×
Montana87,0771.14×
South Dakota75,8361.19×
North Dakota73,8401.3×
Alaska70,5101.2×
Delaware62,9300.83×
Rhode Island60,9010.69×
Wyoming57,1571.4×
Vermont55,2921.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Puzzle video games audience
BrandAffinityCategory
Food and drink1.5×Food & Beverages
Friendship2.31×Kids & Family
Video games1.9×Games
Movies1.51×Movies & TV
Televisions1.79×Technology & Electronics
Computers1.67×Technology & Electronics
Outdoor recreation1.52×Sports
United States1.53×Travel & Leisure
Nature1.66×Home & Garden
Concurrent Versions System2.25×Technology & Electronics
Candy Crush Saga5.21×Games
U.S. state1.52×Travel & Leisure
Android (operating system)1.6×Technology & Electronics
Gmail1.89×Internet & Social Media
California1.55×Travel & Leisure
Florida1.65×Travel & Leisure
Web fiction4.44×Literature
Scooby-Doo2.33×Movies & TV
Mobile game1.94×Games
Final Destination2.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Puzzle video games audience
TraitClusterScore
ExtroversionTHRILL1.2
Social Media UsageJOY1.08
Price SensitivityPREMIUM1.02
Convenience OrientationPREMIUM0.98
Need for SecurityCONSERVATISM0.97
Family OrientationCONSERVATISM0.94

Worldwide distribution

Worldwide audience distribution share by country for Puzzle video games
CountryShare
United States17.4%
India5.0%
Brazil4.7%

See Puzzle video games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Puzzle video games have in United States?

Puzzle video games has an estimated audience of 27,581,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Puzzle video games fans?

57.9% of Puzzle video games fans are female, 42.1% are male, with an average age of 40.3 years.

Which brands do Puzzle video games fans like most?

Puzzle video games fans show strongest brand affinity for Food and drink (1.5×), Friendship (2.31×), and Video games (1.9×) over the country average.

Where do Puzzle video games fans live in United States?

Puzzle video games fans in United States are most concentrated in California (reach 3,306,876), Texas (reach 2,365,097), and New York (reach 1,517,546). These three regions account for the largest share of the active audience.

What other brands do Puzzle video games fans also like?

Beyond Puzzle video games itself, the audience over-indexes on Friendship (2.31×), Video games (1.9×), Movies (1.51×), and Televisions (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.