Rascasse Audience Intelligence

Puzzle video games Audience in United States

A data profile of the people who buy, follow and care about Puzzle video games in United States — modelled from more than twelve digital signal sources. Puzzle video games has an estimated audience of 27,581,559 people in United States.

#8among Gaming genre in United States#727among Topic in United States#18in Games

The average Puzzle video games fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Friendship, Video games, with strongest over-indexing on Food and drink (1.5× the country average).

Demographically, the Puzzle video games audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Puzzle video games fan in United States is more female, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Food and drink.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puzzle video games profile in United States.

Audience size
27.6M
in United States
Gender
57.9%♀
42.1% male
Age
40.3
average years
Country rank
#1062
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puzzle video games fans

57.9% are female, 42.1% are male, average age 40.3.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Puzzle video games audience in United States
MetricValue
Female57.9%
Male42.1%
Average age40.3
Estimated audience size27,581,559
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Puzzle video games audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Puzzle video games audience comes from United States.

Worldwide audience distribution share by country for Puzzle video games
CountryShare
United States17.4%
India5.0%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puzzle video games audience in United States is strongest.

Fig. 05

Top regions by affinity

Puzzle video games fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K1.14×
02Nebraska~100K1.08×
03Washington~600K1.07×
04Kansas~200K1.07×
05California~3M1.05×
06North Dakota~60K1.05×
07Virginia~700K1.04×
08Missouri~500K1.04×
09South Dakota~70K1.04×
10Vermont~50K1.04×
11Kentucky~400K1.03×
12Montana~80K1.03×
13Alaska~60K1.03×
14Arkansas~200K1.02×
15Iowa~200K1.02×
16West Virginia~100K1.02×
17Texas~2.5M1.01×
18Pennsylvania~900K1.01×
19Massachusetts~500K1.01×
20Indiana~500K1.01×
21South Carolina~400K1.01×
22Wisconsin~400K1.01×
23Oregon~300K1.01×
24Minnesota~400K1.00×
25Oklahoma~300K1.00×
26Maine~100K1.00×
27Georgia~800K0.99×
28New Hampshire~100K0.99×
29Louisiana~300K0.98×
30Idaho~100K0.98×
31New Mexico~100K0.98×
32Hawaii~100K0.98×
33Delaware~70K0.98×
34Illinois~900K0.97×
35Ohio~800K0.97×
36North Carolina~800K0.97×
37Connecticut~300K0.97×
38Rhode Island~90K0.97×
39Mississippi~200K0.96×
40New York~1.5M0.94×
41Michigan~700K0.94×
42Colorado~400K0.94×
43Alabama~400K0.94×
44Nevada~300K0.94×
45Washington, District of Columbia~80K0.94×
46Tennessee~500K0.93×
47Maryland~400K0.91×
48Arizona~500K0.90×
49New Jersey~600K0.87×
50Florida~1.5M0.80×
Fig. 06

Affinity by region

Affinity by region — Puzzle video games, United States
0.80×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puzzle video games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puzzle video games audience
#·InterestCategoryAffinity×
01Candy Crush SagaGames5.21×
02Web fictionLiterature4.44×
03Dick Van DykeMovies & TV2.68×
04FriendshipKids & Family2.31×
05Concurrent Versions SystemTechnology & Electronics2.25×
06Mobile gameGames1.94×
07HollywoodTravel & Leisure1.92×
08Video gamesGames1.90×
09GmailInternet & Social Media1.89×
10TelevisionsTechnology & Electronics1.79×
11ComputersTechnology & Electronics1.67×
12NatureHome & Garden1.66×
13FloridaTravel & Leisure1.65×
14Android (operating system)Technology & Electronics1.60×
15CaliforniaTravel & Leisure1.55×
16United StatesTravel & Leisure1.53×
17Outdoor recreationSports1.52×
18U.S. stateTravel & Leisure1.52×
19MoviesMovies & TV1.51×
20Food and drinkFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puzzle video games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puzzle video games audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.41×
Family OrientationCONSERVATISM1.26×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puzzle video games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.77×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puzzle video games have in United States?

Puzzle video games has an estimated audience of 27,581,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Puzzle video games fans?

57.9% of Puzzle video games fans are female, 42.1% are male, with an average age of 40.3 years.

03

Which brands do Puzzle video games fans like most?

Puzzle video games fans show strongest brand affinity for Food and drink (1.5×), Friendship (2.31×), and Video games (1.9×) over the country average.

04

Where do Puzzle video games fans live in United States?

Puzzle video games fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Puzzle video games fans also like?

Beyond Puzzle video games itself, the audience over-indexes on Friendship (2.31×), Video games (1.9×), Movies (1.51×), and Televisions (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Puzzle video games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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