A data profile of the people who buy, follow and care about Puzzle video games in Brazil — modelled from more than twelve digital signal sources. Puzzle video games has an estimated audience of 7,396,404 people in Brazil.
The average Puzzle video games fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Real-time strategy, Candy Crush Saga, Tile-matching video game, with strongest over-indexing on Real-time strategy (3.08× the country average).
Demographically, the Puzzle video games audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Puzzle video games fan in Brazil is more female, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Real-time strategy.
The key figures that characterise the Puzzle video games profile in Brazil.
65.0% are female, 35.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.4 |
| Estimated audience size | 7,396,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Puzzle video games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 5.0% |
| Brazil | 4.7% |
Where the Puzzle video games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~20K | 1.10× | |
| 02 | Espírito Santo | ~200K | 1.05× | |
| 03 | Federal District | ~100K | 1.05× | |
| 04 | Amazonas | ~100K | 1.04× | |
| 05 | Alagoas | ~100K | 1.03× | |
| 06 | Pernambuco | ~300K | 1.02× | |
| 07 | Maranhão | ~200K | 1.02× | |
| 08 | Pará | ~200K | 1.01× | |
| 09 | Rondônia | ~60K | 1.01× | |
| 10 | Ceará | ~300K | 1.00× | |
| 11 | Paraíba | ~100K | 1.00× | |
| 12 | Piauí | ~100K | 1.00× | |
| 13 | Sergipe | ~80K | 1.00× | |
| 14 | Tocantins | ~50K | 1.00× | |
| 15 | Mato Grosso | ~100K | 0.99× | |
| 16 | Rio Grande do Norte | ~100K | 0.99× | |
| 17 | Mato Grosso do Sul | ~100K | 0.99× | |
| 18 | Goiás | ~300K | 0.98× | |
| 19 | Bahia | ~500K | 0.97× | |
| 20 | Rio Grande do Sul | ~400K | 0.97× | |
| 21 | Santa Catarina | ~300K | 0.97× | |
| 22 | Paraná | ~400K | 0.95× | |
| 23 | Minas Gerais | ~700K | 0.93× | |
| 24 | Rio de Janeiro | ~600K | 0.93× | |
| 25 | São Paulo | ~1.5M | 0.87× | |
| 26 | Acre | 0.00× | ||
| 27 | Amapá | 0.00× |
The strongest cross-interests of the Puzzle video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood block | Home & Garden | 6.37× | ||
| 02 | Tile-matching video game | Games | 5.03× | ||
| 03 | Fruit Ninja | Games | 3.76× | ||
| 04 | Candy Crush Saga | Games | 3.70× | ||
| 05 | Mahjong | Games | 3.63× | ||
| 06 | Bubble Shooter | Games | 3.45× | ||
| 07 | Brain teaser | Business & Career | 3.28× | ||
| 08 | Real-time strategy | Games | 3.08× | ||
| 09 | Sudoku | Games | 2.98× | ||
| 10 | Coloring book | Kids & Family | 2.77× | ||
| 11 | Rings of Saturn | Travel & Leisure | 2.02× | ||
| 12 | Word games | Games | 1.90× | ||
| 13 | Slot machine | Games | 1.81× | ||
| 14 | Browser games | Games | 1.79× | ||
| 15 | Haitian Vodou | Politics & Society | 1.71× | ||
| 16 | Virtual community | Technology & Electronics | 1.65× | ||
| 17 | Casual game | Games | 1.63× | ||
| 18 | King James Version | Politics & Society | 1.61× | ||
| 19 | Problem solving | Business & Career | 1.58× | ||
| 20 | Makeup Lessons | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.97× | |
| Creativity | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.51× | |
| Luxury Orientation | PREMIUM | 0.52× | |
| Career Orientation | POWER | 0.53× |
Puzzle video games has an estimated audience of 7,396,404 people in Brazil, concentrated in São Paulo and Minas Gerais.
65.0% of Puzzle video games fans are female, 35.0% are male, with an average age of 40.4 years.
Puzzle video games fans show strongest brand affinity for Real-time strategy (3.08×), Candy Crush Saga (3.7×), and Tile-matching video game (5.03×) over the country average.
Puzzle video games fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Puzzle video games itself, the audience over-indexes on Candy Crush Saga (3.7×), Tile-matching video game (5.03×), Wood block (6.37×), and Sudoku (2.98×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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