A data profile of the people who buy, follow and care about Puzzle video games in United Kingdom — modelled from more than twelve digital signal sources. Puzzle video games has an estimated audience of 6,475,906 people in United Kingdom.
The average Puzzle video games fan in United Kingdom is 44.1 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, Greater London.
Top brand affinities include Candy Crush Saga, Mobile game, Home Bargains, with strongest over-indexing on Candy Crush Saga (5.35× the country average).
Demographically, the Puzzle video games audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Puzzle video games fan in United Kingdom is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Candy Crush Saga.
The key figures that characterise the Puzzle video games profile in United Kingdom.
60.0% are female, 40.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.1 |
| Estimated audience size | 6,475,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Puzzle video games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 5.0% |
| Brazil | 4.7% |
Where the Puzzle video games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~600K | 1.22× | |
| 02 | East Midlands | ~500K | 1.13× | |
| 03 | East of England | ~600K | 1.04× | |
| 04 | North West | ~700K | 1.03× | |
| 05 | Northern Ireland | ~200K | 1.02× | |
| 06 | South East | ~900K | 1.01× | |
| 07 | Wales | ~400K | 1.01× | |
| 08 | North East | ~200K | 0.98× | |
| 09 | Scotland | ~600K | 0.97× | |
| 10 | West Midlands | ~200K | 0.89× | |
| 11 | Yorkshire and the Humber | ~500K | 0.87× | |
| 12 | Greater London | ~700K | 0.78× |
The strongest cross-interests of the Puzzle video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy Crush Saga | Games | 5.35× | ||
| 02 | Real-time strategy | Games | 2.80× | ||
| 03 | Solitaire | Games | 2.61× | ||
| 04 | Web fiction | Literature | 2.55× | ||
| 05 | Word games | Games | 2.32× | ||
| 06 | Online community | Technology & Electronics | 2.24× | ||
| 07 | Action games | Games | 2.12× | ||
| 08 | Bingo (U.S.) | Games | 2.04× | ||
| 09 | Mobile game | Games | 2.02× | ||
| 10 | Sarah, Duchess of York | Literature | 2.02× | ||
| 11 | Casino games | Games | 2.01× | ||
| 12 | Strategy games | Games | 1.99× | ||
| 13 | J. D. Williams | Shopping | 1.97× | ||
| 14 | Dune | Movies & TV | 1.92× | ||
| 15 | Slot machine | Games | 1.75× | ||
| 16 | Quiz | Games | 1.74× | ||
| 17 | Emmerdale | Movies & TV | 1.67× | ||
| 18 | The Works | Shopping | 1.65× | ||
| 19 | Home Bargains | Shopping | 1.54× | ||
| 20 | Coronation Street | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.15× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Community Orientation | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.66× | |
| Risk Appetite | THRILL | 0.67× |
Puzzle video games has an estimated audience of 6,475,906 people in United Kingdom, concentrated in South East and North West.
60.0% of Puzzle video games fans are female, 40.0% are male, with an average age of 44.1 years.
Puzzle video games fans show strongest brand affinity for Candy Crush Saga (5.35×), Mobile game (2.02×), and Home Bargains (1.54×) over the country average.
Puzzle video games fans in United Kingdom are most concentrated in South East (reach ~900K), North West (reach ~700K), and Greater London (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Puzzle video games itself, the audience over-indexes on Mobile game (2.02×), Home Bargains (1.54×), Real-time strategy (2.8×), and Dune (1.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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