A data profile of the people who buy, follow and care about Online community in United Kingdom — modelled from more than twelve digital signal sources. Online community has an estimated audience of 4,177,908 people in United Kingdom.
Online community has an estimated audience of 4,177,908 people in United Kingdom. 63.8% are female, 36.2% are male, average age 49.3. Top brand affinities: Office 365, Breaking news, EBay, Energy, Cooking.
Top brand affinities include Office 365, Breaking news, EBay, with strongest over-indexing on Office 365 (5.46× the country average).
Demographically, the Online community audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Online community fan in United Kingdom is more female, around 49.3 years old, with strong Patriotism tendencies and a notable affinity for Office 365.
The key figures that characterise the Online community profile in United Kingdom.
63.8% are female, 36.2% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 49.3 |
| Estimated audience size | 4,177,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 51% |
of the worldwide Online community audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.1% |
| Italy | 5.9% |
The strongest cross-interests of the Online community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coin Master | Games | 6.66× | ||
| 02 | Office 365 | Technology & Electronics | 5.46× | ||
| 03 | Breaking news | Movies & TV | 3.35× | ||
| 04 | Life insurance | Business & Career | 2.96× | ||
| 05 | Card games | Games | 2.75× | ||
| 06 | EBay | Shopping | 2.66× | ||
| 07 | Microwave oven | Home & Garden | 2.54× | ||
| 08 | Puzzle video games | Games | 2.24× | ||
| 09 | Energy | Home & Garden | 2.16× | ||
| 10 | Documentary movies | Movies & TV | 2.05× | ||
| 11 | Fast food | Food & Beverages | 1.74× | ||
| 12 | Harry Potter | Movies & TV | 1.71× | ||
| 13 | Comedy movies | Movies & TV | 1.70× | ||
| 14 | Drama movies | Movies & TV | 1.66× | ||
| 15 | Rock music | Music & Radio | 1.65× | ||
| 16 | Coupons | Shopping | 1.64× | ||
| 17 | Cooking | Food & Beverages | 1.63× | ||
| 18 | Pop music | Music & Radio | 1.61× | ||
| 19 | Home Appliances | Home & Garden | 1.55× | ||
| 20 | Hip hop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Individualism | JOY | 1.33× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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