A data profile of the people who buy, follow and care about Office 365 in United Kingdom — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 6,785,396 people in United Kingdom.
The average Office 365 fan in United Kingdom is 39.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Microsoft Teams, Google Drive, Microsoft Copilot, with strongest over-indexing on Microsoft Teams (81.84× the country average).
Demographically, the Office 365 audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Office 365 fan in United Kingdom is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Microsoft Teams.
The key figures that characterise the Office 365 profile in United Kingdom.
35.4% are female, 64.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 39.4 |
| Estimated audience size | 6,785,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Office 365 audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 7.0% |
| United Kingdom | 6.0% |
| Japan | 5.4% |
Where the Office 365 audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 1.62× | |
| 02 | North West | ~1M | 1.40× | |
| 03 | East Midlands | ~700K | 1.17× | |
| 04 | South West | ~700K | 1.12× | |
| 05 | Wales | ~500K | 1.10× | |
| 06 | South East | ~1M | 1.06× | |
| 07 | East of England | ~700K | 1.00× | |
| 08 | North East | ~300K | 0.95× | |
| 09 | West Midlands | ~300K | 0.79× | |
| 10 | Yorkshire and the Humber | ~500K | 0.77× | |
| 11 | Greater London | ~800K | 0.75× | |
| 12 | Northern Ireland | ~200K | 0.66× | |
| 13 | Scotland | ~500K | 0.62× |
The strongest cross-interests of the Office 365 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Teams | Technology & Electronics | 81.84× | ||
| 02 | Microsoft Copilot | Technology & Electronics | 28.65× | ||
| 03 | Search engine results page | Internet & Social Media | 28.36× | ||
| 04 | Productivity software | Business & Career | 27.78× | ||
| 05 | McAfee | Technology & Electronics | 27.68× | ||
| 06 | Internet privacy | Technology & Electronics | 24.65× | ||
| 07 | Hostinger | Technology & Electronics | 23.04× | ||
| 08 | Information science | Business & Career | 22.54× | ||
| 09 | Web server | Technology & Electronics | 21.97× | ||
| 10 | Computer virus | Technology & Electronics | 20.51× | ||
| 11 | Ionos | Technology & Electronics | 16.80× | ||
| 12 | Google Drive | Technology & Electronics | 15.02× | ||
| 13 | WordPress | Technology & Electronics | 14.95× | ||
| 14 | AdWords | Technology & Electronics | 14.10× | ||
| 15 | OneDrive | Technology & Electronics | 10.52× | ||
| 16 | Web search engine | Technology & Electronics | 8.04× | ||
| 17 | Political science | Business & Career | 6.95× | ||
| 18 | Claude | Technology & Electronics | 6.79× | ||
| 19 | Gmail | Internet & Social Media | 6.14× | ||
| 20 | Google Maps | Internet & Social Media | 5.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 8.84× | |
| Convenience Orientation | PREMIUM | 4.85× | |
| Early Adopter Mentality | POWER | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Extroversion | THRILL | 0.77× | |
| Tradition | CONSERVATISM | 0.78× |
Office 365's target market in United Kingdom covers an estimated 6,785,396 people, concentrated in England and North West.
35.4% of the Office 365 audience are female, 64.6% are male, with an average age of 39.4 years.
Office 365 fans show strongest brand affinity for Microsoft Teams (81.84×), Google Drive (15.02×), and Microsoft Copilot (28.65×) over the country average.
Office 365 fans in United Kingdom are most concentrated in England (reach ~6M), North West (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Office 365 itself, the audience over-indexes on Google Drive (15.02×), Microsoft Copilot (28.65×), Web server (21.97×), and Internet privacy (24.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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