A data profile of the people who buy, follow and care about Microsoft Teams in United Kingdom — modelled from more than twelve digital signal sources. Microsoft Teams has an estimated audience of 3,666,568 people in United Kingdom.
The average Microsoft Teams fan in United Kingdom is 34.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Office 365, Google Drive, Productivity software, with strongest over-indexing on Office 365 (81.84× the country average).
Demographically, the Microsoft Teams audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Microsoft Teams fan in United Kingdom is more male, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Office 365.
The key figures that characterise the Microsoft Teams profile in United Kingdom.
17.7% are female, 82.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 17.7% |
| Male | 82.3% |
| Average age | 34.9 |
| Estimated audience size | 3,666,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 28% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Microsoft Teams audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 9.2% |
| India | 6.1% |
Where the Microsoft Teams audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.67× | |
| 02 | West Midlands | ~200K | 1.43× | |
| 03 | England | ~3M | 1.23× | |
| 04 | North East | ~200K | 1.09× | |
| 05 | Northern Ireland | ~100K | 1.07× | |
| 06 | South East | ~500K | 0.94× | |
| 07 | East of England | ~300K | 0.85× | |
| 08 | Scotland | ~300K | 0.85× | |
| 09 | Wales | ~200K | 0.84× | |
| 10 | East Midlands | ~200K | 0.80× | |
| 11 | South West | ~200K | 0.79× | |
| 12 | North West | ~200K | 0.45× |
The strongest cross-interests of the Microsoft Teams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 81.84× | ||
| 02 | Productivity software | Business & Career | 34.67× | ||
| 03 | South by Southwest | Business & Career | 18.82× | ||
| 04 | Google Drive | Technology & Electronics | 15.79× | ||
| 05 | Dropbox (service) | Technology & Electronics | 9.74× | ||
| 06 | Microsoft Word | Technology & Electronics | 9.45× | ||
| 07 | Monica Bellucci | Movies & TV | 8.69× | ||
| 08 | Office supplies | Business & Career | 7.82× | ||
| 09 | Internet & Social Media | 5.76× | |||
| 10 | Crowdfunding | Business & Career | 4.93× | ||
| 11 | Information security | Business & Career | 4.88× | ||
| 12 | Privacy policy | Technology & Electronics | 4.80× | ||
| 13 | Telecommuting | Business & Career | 4.61× | ||
| 14 | Google Maps | Internet & Social Media | 4.53× | ||
| 15 | Innovation | Business & Career | 4.41× | ||
| 16 | Vodafone | Technology & Electronics | 4.24× | ||
| 17 | Cloud computing | Technology & Electronics | 4.00× | ||
| 18 | Online newspaper | News | 3.66× | ||
| 19 | Breaking news | Movies & TV | 2.52× | ||
| 20 | Energy | Home & Garden | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 6.66× | |
| Need for Security | CONSERVATISM | 2.24× | |
| Early Adopter Mentality | POWER | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Pet Ownership | JOY | 0.70× | |
| Creativity | OPEN | 0.75× |
Microsoft Teams's target market in United Kingdom covers an estimated 3,666,568 people, concentrated in England and Yorkshire and the Humber.
17.7% of the Microsoft Teams audience are female, 82.3% are male, with an average age of 34.9 years.
Microsoft Teams fans show strongest brand affinity for Office 365 (81.84×), Google Drive (15.79×), and Productivity software (34.67×) over the country average.
Microsoft Teams fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Microsoft Teams itself, the audience over-indexes on Google Drive (15.79×), Productivity software (34.67×), Google Maps (4.53×), and Dropbox (service) (9.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Microsoft Teams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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