A data profile of the people who buy, follow and care about Crowdfunding in United Kingdom — modelled from more than twelve digital signal sources. Crowdfunding has an estimated audience of 3,263,830 people in United Kingdom.
The average Crowdfunding fan in United Kingdom is 42.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Google Docs, Equity crowdfunding, Tabletop role-playing game, with strongest over-indexing on Google Docs (3.93× the country average).
Demographically, the Crowdfunding audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Crowdfunding fan in United Kingdom is more male, around 42.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Docs.
The key figures that characterise the Crowdfunding profile in United Kingdom.
42.6% are female, 57.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 42.8 |
| Estimated audience size | 3,263,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Crowdfunding audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 16.9% |
| United Kingdom | 5.6% |
Where the Crowdfunding audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.60× | |
| 02 | South West | ~300K | 1.26× | |
| 03 | Greater London | ~500K | 1.20× | |
| 04 | South East | ~500K | 1.15× | |
| 05 | North West | ~400K | 1.15× | |
| 06 | East of England | ~300K | 1.12× | |
| 07 | East Midlands | ~200K | 1.01× | |
| 08 | Scotland | ~300K | 0.89× | |
| 09 | Wales | ~200K | 0.89× | |
| 10 | Northern Ireland | ~80K | 0.78× | |
| 11 | North East | ~90K | 0.75× | |
| 12 | Yorkshire and the Humber | ~200K | 0.74× | |
| 13 | West Midlands | ~100K | 0.70× |
The strongest cross-interests of the Crowdfunding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Equity crowdfunding | Business & Career | 15.62× | ||
| 02 | Tabletop role-playing game | Games | 8.34× | ||
| 03 | GoFundMe | Business & Career | 6.04× | ||
| 04 | Game design | Business & Career | 6.00× | ||
| 05 | Microsoft Teams | Technology & Electronics | 4.93× | ||
| 06 | GitHub | Internet & Social Media | 4.02× | ||
| 07 | Google Docs | Internet & Social Media | 3.93× | ||
| 08 | Whisky | Food & Beverages | 3.74× | ||
| 09 | Zero waste | Home & Garden | 3.46× | ||
| 10 | Google Drive | Technology & Electronics | 3.15× | ||
| 11 | Gmail | Internet & Social Media | 2.93× | ||
| 12 | Dune | Movies & TV | 2.70× | ||
| 13 | OneDrive | Technology & Electronics | 2.69× | ||
| 14 | Outdoor enthusiast | Sports | 2.33× | ||
| 15 | Subscription business model | Shopping | 2.08× | ||
| 16 | OnlyFans | Technology & Electronics | 2.07× | ||
| 17 | Ryanair | Travel & Leisure | 1.94× | ||
| 18 | Renovation | Home & Garden | 1.77× | ||
| 19 | Companies House | Politics & Society | 1.72× | ||
| 20 | John Lewis (department store) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.12× | |
| Sustainability | BALANCE | 2.01× | |
| Design Affinity | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Individualism | JOY | 1.07× | |
| Social Media Usage | JOY | 1.09× |
Crowdfunding has an estimated audience of 3,263,830 people in United Kingdom, concentrated in England and Greater London.
42.6% of Crowdfunding fans are female, 57.4% are male, with an average age of 42.8 years.
Crowdfunding fans show strongest brand affinity for Google Docs (3.93×), Equity crowdfunding (15.62×), and Tabletop role-playing game (8.34×) over the country average.
Crowdfunding fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Crowdfunding itself, the audience over-indexes on Equity crowdfunding (15.62×), Tabletop role-playing game (8.34×), Google Drive (3.15×), and Whisky (3.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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