Crowdfunding Audience in Germany
Crowdfunding has an estimated audience of 2,560,874 people in Germany. 37.2% are female, 62.8% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GoFundMe, Tagesschau, Gmail, Non-stick surface, Outdoor recreation.
The average Crowdfunding fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GoFundMe, Tagesschau, Gmail, with strongest over-indexing on GoFundMe (18.56× the country average). Demographically, the Crowdfunding audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Crowdfunding fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 39.6 |
| Estimated audience size | 2,560,874 |
Audience persona
The typical Crowdfunding fan in Germany is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GoFundMe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 497,019 | 0.89× |
| Bayern | 438,956 | 1.07× |
| Baden-Württemberg | 349,605 | 1× |
| Niedersachsen | 220,115 | 0.89× |
| Brandenburg | 192,640 | 2.43× |
| Hessen | 185,783 | 0.95× |
| Sachsen | 147,556 | 1.17× |
| Rheinland-Pfalz | 117,089 | 0.91× |
| Berlin | 113,241 | 0.99× |
| Schleswig-Holstein | 81,609 | 0.89× |
| Hamburg | 52,792 | 0.91× |
| Sachsen-Anhalt | 52,436 | 0.79× |
| Thüringen | 52,036 | 0.8× |
| Mecklenburg-Vorpommern | 41,293 | 0.84× |
| Saarland | 22,877 | 0.73× |
| Bremen | 16,385 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GoFundMe | 18.56× | Business & Career |
| Tagesschau | 3.33× | Movies & TV |
| Gmail | 4.48× | Internet & Social Media |
| Non-stick surface | 15.42× | Home & Garden |
| Outdoor recreation | 1.99× | Sports |
| Google Docs | 5.57× | Internet & Social Media |
| Kickstarter | 8.55× | Business & Career |
| Gemini | 4.02× | Technology & Electronics |
| Der Tagesspiegel | 3.87× | News |
| Angel investor | 11.86× | Business & Career |
| Mission: Impossible | 5.72× | Movies & TV |
| Hovercraft | 7.05× | Cars & Mobility |
| Chat GPT | 3.02× | Technology & Electronics |
| Google Drive | 3.88× | Technology & Electronics |
| 2.08× | Internet & Social Media | |
| Crowdsourcing | 14.12× | Business & Career |
| Game design | 10.55× | Business & Career |
| 2.19× | Internet & Social Media | |
| Perplexity | 3.92× | Technology & Electronics |
| Business model | 4.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.05 |
| Career Orientation | POWER | 1.96 |
| Sustainability | BALANCE | 1.68 |
| Urban Lifestyle | OPEN | 1.47 |
| Convenience Orientation | PREMIUM | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 16.9% |
| United Kingdom | 5.6% |
See Crowdfunding audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crowdfunding have in Germany?
Crowdfunding has an estimated audience of 2,560,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crowdfunding fans?
37.2% of Crowdfunding fans are female, 62.8% are male, with an average age of 39.6 years.
Which brands do Crowdfunding fans like most?
Crowdfunding fans show strongest brand affinity for GoFundMe (18.56×), Tagesschau (3.33×), and Gmail (4.48×) over the country average.
Where do Crowdfunding fans live in Germany?
Crowdfunding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 497,019), Bayern (reach 438,956), and Baden-Württemberg (reach 349,605). These three regions account for the largest share of the active audience.
What other brands do Crowdfunding fans also like?
Beyond Crowdfunding itself, the audience over-indexes on Tagesschau (3.33×), Gmail (4.48×), Non-stick surface (15.42×), and Outdoor recreation (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.