Rascasse Audience Intelligence

Google Docs Audience in Germany

A data profile of the people who buy, follow and care about Google Docs in Germany — modelled from more than twelve digital signal sources. Google Docs has an estimated audience of 3,663,572 people in Germany.

#59among Website / Newspaper / Magazine in Germany#35in Internet & Social Media

The average Google Docs fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smartphones, WebEx, Home Office, with strongest over-indexing on Smartphones (4.78× the country average).

Demographically, the Google Docs audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Docs fan in Germany is balanced, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Smartphones.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Docs profile in Germany.

Audience size
3.7M
in Germany
Gender
52.1%♀
47.9% male
Age
41.8
average years
Country rank
#1651
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Docs

52.1% are female, 47.9% are male, average age 41.8.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Google Docs audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age41.8
Estimated audience size3,663,572
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Google Docs audience in Germany
Age bracketShare%
16-1920%
20-2912%
30-3917%
40-4919%
50+31%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Google Docs audience comes from Germany.

Worldwide audience distribution share by country for Google Docs
CountryShare
United States30.8%
United Kingdom6.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Docs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Docs fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K2.28×
02Bremen~50K1.58×
03Hamburg~90K1.11×
04Hessen~300K1.08×
05Sachsen~200K0.96×
06Brandenburg~100K0.94×
07Bayern~500K0.91×
08Baden-Württemberg~400K0.90×
09Nordrhein-Westfalen~700K0.87×
10Niedersachsen~300K0.84×
11Sachsen-Anhalt~80K0.84×
12Rheinland-Pfalz~100K0.81×
13Thüringen~70K0.79×
14Saarland~30K0.75×
15Schleswig-Holstein~90K0.73×
16Mecklenburg-Vorpommern~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Google Docs, Germany
0.67×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Docs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Docs audience
#·InterestCategoryAffinity×
01WebExTechnology & Electronics23.66×
02SkypeInternet & Social Media11.30×
03Samsung GalaxyTechnology & Electronics6.82×
04Google DriveTechnology & Electronics5.96×
05Home OfficeBusiness & Career5.62×
06SmartphonesTechnology & Electronics4.78×
07RefurbedTechnology & Electronics2.97×
08Der TagesspiegelNews2.76×
09CommerzbankBusiness & Career2.52×
10Indeed.comBusiness & Career2.52×
11FreewareTechnology & Electronics2.05×
12RyanairTravel & Leisure2.04×
13EuropeTravel & Leisure2.01×
14FIFA World CupSports1.99×
15WhatsAppInternet & Social Media1.88×
16AirbnbTravel & Leisure1.88×
17REWEShopping1.86×
18UEFA Champions LeagueSports1.76×
19AldiShopping1.72×
20BildNews1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Docs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Docs audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.88×
Convenience OrientationPREMIUM1.84×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Docs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Luxury OrientationPREMIUM0.96×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Docs have in Germany?

Google Docs has an estimated audience of 3,663,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Google Docs fans?

52.1% of Google Docs fans are female, 47.9% are male, with an average age of 41.8 years.

03

Which brands do Google Docs fans like most?

Google Docs fans show strongest brand affinity for Smartphones (4.78×), WebEx (23.66×), and Home Office (5.62×) over the country average.

04

Where do Google Docs fans live in Germany?

Google Docs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Google Docs fans also like?

Beyond Google Docs itself, the audience over-indexes on WebEx (23.66×), Home Office (5.62×), Google Drive (5.96×), and Samsung Galaxy (6.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Google Docs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Docs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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