Smartphones Audience in Germany
Smartphones has an estimated audience of 20,032,569 people in Germany. 46.5% are female, 53.5% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: OneDrive, Electronic (band), Home shopping, Google Photos, Jon Bernthal.
The average Smartphones fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include OneDrive, Electronic (band), Home shopping, with strongest over-indexing on OneDrive (1.79× the country average). Demographically, the Smartphones audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Smartphones fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 41.0 |
| Estimated audience size | 20,032,569 |
Audience persona
The typical Smartphones fan in Germany is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for OneDrive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,404,455 | 1× |
| Bayern | 2,775,440 | 0.86× |
| Baden-Württemberg | 2,292,251 | 0.84× |
| Niedersachsen | 1,863,047 | 0.96× |
| Sachsen | 1,339,519 | 1.36× |
| Hessen | 1,335,950 | 0.88× |
| Berlin | 892,955 | 1× |
| Rheinland-Pfalz | 887,164 | 0.88× |
| Brandenburg | 780,219 | 1.26× |
| Schleswig-Holstein | 711,324 | 0.99× |
| Sachsen-Anhalt | 646,696 | 1.25× |
| Thüringen | 608,318 | 1.19× |
| Hamburg | 403,659 | 0.89× |
| Mecklenburg-Vorpommern | 395,250 | 1.03× |
| Saarland | 214,666 | 0.87× |
| Bremen | 126,397 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| OneDrive | 1.79× | Technology & Electronics |
| Electronic (band) | 1.82× | Music & Radio |
| Home shopping | 1.51× | Shopping |
| Google Photos | 2.03× | Technology & Electronics |
| Jon Bernthal | 1.67× | Movies & TV |
| Nicholas Hoult | 1.66× | Movies & TV |
| Premier Inn | 1.82× | Travel & Leisure |
| Trello | 1.53× | Internet & Social Media |
| Este, Veneto | 1.52× | Travel & Leisure |
| Casablanca (film) | 1.62× | Movies & TV |
| Heated clothing | 1.81× | Fashion & Accessoires |
| Waze | 1.62× | Internet & Social Media |
| Apple Maps | 1.73× | Internet & Social Media |
| Carol (film) | 1.65× | Movies & TV |
| Matchstick Men | 1.72× | Movies & TV |
| StayFriends.de | 1.52× | Internet & Social Media |
| Michelle Monaghan | 1.81× | Movies & TV |
| Ariel Winter | 1.87× | Movies & TV |
| Tobey Maguire | 1.93× | Movies & TV |
| Bank of Scotland | 1.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.08 |
| Career Orientation | POWER | 1.05 |
| Price Sensitivity | PREMIUM | 1.05 |
| Luxury Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
See Smartphones audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Smartphones have in Germany?
Smartphones has an estimated audience of 20,032,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smartphones fans?
46.5% of Smartphones fans are female, 53.5% are male, with an average age of 41.0 years.
Which brands do Smartphones fans like most?
Smartphones fans show strongest brand affinity for OneDrive (1.79×), Electronic (band) (1.82×), and Home shopping (1.51×) over the country average.
Where do Smartphones fans live in Germany?
Smartphones fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,404,455), Bayern (reach 2,775,440), and Baden-Württemberg (reach 2,292,251). These three regions account for the largest share of the active audience.
What other brands do Smartphones fans also like?
Beyond Smartphones itself, the audience over-indexes on Electronic (band) (1.82×), Home shopping (1.51×), Google Photos (2.03×), and Jon Bernthal (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.