Smartphones Audience in France
Smartphones has an estimated audience of 16,713,371 people in France. 49.3% are female, 50.7% are male, average age 43.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: ICloud, Google Drive, Christina Ricci, OneDrive, Cupra.
The average Smartphones fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include ICloud, Google Drive, Christina Ricci, with strongest over-indexing on ICloud (2.37× the country average). Demographically, the Smartphones audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Smartphones fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 43.5 |
| Estimated audience size | 16,713,371 |
Audience persona
The typical Smartphones fan in France is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for ICloud.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,908,549 | 0.97× |
| Auvergne-Rhône-Alpes | 2,296,600 | 1.17× |
| Occitanie | 1,599,443 | 1.11× |
| Hauts-de-France | 1,480,615 | 1.01× |
| Provence-Alpes-Côte d'Azur | 1,447,562 | 1.17× |
| Nouvelle-Aquitaine | 1,434,336 | 0.98× |
| Grand Est | 1,432,774 | 1.06× |
| Pays de la Loire | 917,991 | 0.99× |
| Normandy | 816,165 | 1× |
| Brittany | 797,747 | 0.98× |
| Bourgogne-Franche-Comté | 680,314 | 1.01× |
| Centre-Val de Loire | 629,157 | 1× |
| Corsica | 47,074 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ICloud | 2.37× | Technology & Electronics |
| Google Drive | 1.54× | Technology & Electronics |
| Christina Ricci | 2.46× | Movies & TV |
| OneDrive | 1.88× | Technology & Electronics |
| Cupra | 1.77× | Cars & Mobility |
| OVH | 1.62× | Technology & Electronics |
| Miou-Miou | 1.75× | Movies & TV |
| Lycamobile | 1.8× | Technology & Electronics |
| Nin, Croatia | 1.81× | Travel & Leisure |
| Sanofi | 1.73× | Health |
| Elsa Zylberstein | 1.73× | Movies & TV |
| Slack (software) | 1.56× | Technology & Electronics |
| Ryobi | 1.62× | Cars & Mobility |
| Final Fantasy X | 1.8× | Games |
| Kristin Scott Thomas | 1.55× | Movies & TV |
| Mr. Clean | 2.16× | Home & Garden |
| Becton Dickinson | 1.73× | Business & Career |
| Insurance policy | 1.68× | Business & Career |
| Shelter (2007 film) | 1.85× | Movies & TV |
| Christopher Walken | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.97 |
| Mindfulness | BALANCE | 1.91 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.53 |
| Extroversion | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
See Smartphones audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Smartphones have in France?
Smartphones has an estimated audience of 16,713,371 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Smartphones fans?
49.3% of Smartphones fans are female, 50.7% are male, with an average age of 43.5 years.
Which brands do Smartphones fans like most?
Smartphones fans show strongest brand affinity for ICloud (2.37×), Google Drive (1.54×), and Christina Ricci (2.46×) over the country average.
Where do Smartphones fans live in France?
Smartphones fans in France are most concentrated in Île-de-France (reach 2,908,549), Auvergne-Rhône-Alpes (reach 2,296,600), and Occitanie (reach 1,599,443). These three regions account for the largest share of the active audience.
What other brands do Smartphones fans also like?
Beyond Smartphones itself, the audience over-indexes on Google Drive (1.54×), Christina Ricci (2.46×), OneDrive (1.88×), and Cupra (1.77×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.