Smartphones Audience in Mexico
Smartphones has an estimated audience of 10,030,678 people in Mexico. 47.8% are female, 52.2% are male, average age 34.0. Top brand affinities: AutoZone, Norteño (music), musica ranchera, Aurrerá, Telecommunications equipment.
Top brand affinities include AutoZone, Norteño (music), musica ranchera, with strongest over-indexing on AutoZone (1.58× the country average). Demographically, the Smartphones audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Smartphones fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 34.0 |
| Estimated audience size | 10,030,678 |
Audience persona
The typical Smartphones fan in Mexico is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for AutoZone.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoZone | 1.58× | Cars & Mobility |
| Norteño (music) | 1.52× | Music & Radio |
| musica ranchera | 1.52× | Music & Radio |
| Aurrerá | 1.65× | Shopping |
| Telecommunications equipment | 1.66× | Technology & Electronics |
| Huawei | 1.57× | Technology & Electronics |
| Mexican cumbia | 1.56× | Music & Radio |
| Romantic music | 1.63× | Music & Radio |
| Movistar | 1.65× | Technology & Electronics |
| Peruvian cumbia | 1.66× | Music & Radio |
| Motorola | 1.54× | Technology & Electronics |
| OneDrive | 1.61× | Technology & Electronics |
| Huapango | 1.55× | Music & Radio |
| Chivalric romance | 1.52× | Literature |
| Argentine cumbia | 1.54× | Music & Radio |
| CAC 40 | 1.54× | Business & Career |
| Masha and the Bear | 1.84× | Movies & TV |
| balada | 1.67× | Music & Radio |
| Positive real numbers | 1.57× | Technology & Electronics |
| La rosa de Guadalupe | 1.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Urban Lifestyle | OPEN | 1.19 |
| Travelling | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
See Smartphones audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.