A data profile of the people who buy, follow and care about Smartphones in Mexico — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 10,030,678 people in Mexico.
Smartphones has an estimated audience of 10,030,678 people in Mexico. 47.8% are female, 52.2% are male, average age 34.0. Top brand affinities: AutoZone, Norteño (music), musica ranchera, Aurrerá, Huawei.
Top brand affinities include AutoZone, Norteño (music), musica ranchera, with strongest over-indexing on AutoZone (1.58× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Tradition, Creativity.
The typical Smartphones fan in Mexico is balanced, around 34.0 years old, with strong Tradition tendencies and a notable affinity for AutoZone.
The key figures that characterise the Smartphones profile in Mexico.
47.8% are female, 52.2% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 34.0 |
| Estimated audience size | 10,030,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Smartphones audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masha and the Bear | Movies & TV | 1.84× | ||
| 02 | balada | Music & Radio | 1.67× | ||
| 03 | La rosa de Guadalupe | Movies & TV | 1.67× | ||
| 04 | Telecommunications equipment | Technology & Electronics | 1.66× | ||
| 05 | Peruvian cumbia | Music & Radio | 1.66× | ||
| 06 | Aurrerá | Shopping | 1.65× | ||
| 07 | Movistar | Technology & Electronics | 1.65× | ||
| 08 | Romantic music | Music & Radio | 1.63× | ||
| 09 | OneDrive | Technology & Electronics | 1.61× | ||
| 10 | AutoZone | Cars & Mobility | 1.58× | ||
| 11 | Huawei | Technology & Electronics | 1.57× | ||
| 12 | Positive real numbers | Technology & Electronics | 1.57× | ||
| 13 | Mexican cumbia | Music & Radio | 1.56× | ||
| 14 | Huapango | Music & Radio | 1.55× | ||
| 15 | Motorola | Technology & Electronics | 1.54× | ||
| 16 | Argentine cumbia | Music & Radio | 1.54× | ||
| 17 | CAC 40 | Business & Career | 1.54× | ||
| 18 | Norteño (music) | Music & Radio | 1.52× | ||
| 19 | musica ranchera | Music & Radio | 1.52× | ||
| 20 | Chivalric romance | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.23× | |
| Creativity | OPEN | 1.16× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Mindfulness | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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