Smartphones Audience in United Kingdom
Smartphones has an estimated audience of 20,454,812 people in United Kingdom. 53.3% are female, 46.7% are male, average age 44.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Autotrader, Google Drive, Microsoft Visio, WeTransfer, The Sun News.
The average Smartphones fan in United Kingdom is 44.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Autotrader, Google Drive, Microsoft Visio, with strongest over-indexing on Autotrader (1.82× the country average). Demographically, the Smartphones audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Smartphones fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.2 |
| Estimated audience size | 20,454,812 |
Audience persona
The typical Smartphones fan in United Kingdom is balanced, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Autotrader.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 15,341,109 | 1.17× |
| South East | 2,461,353 | 0.9× |
| Yorkshire and the Humber | 2,304,303 | 1.4× |
| East of England | 2,149,144 | 1.15× |
| Scotland | 1,754,172 | 0.95× |
| West Midlands | 1,339,690 | 1.53× |
| South West | 1,269,072 | 0.75× |
| East Midlands | 1,164,938 | 0.81× |
| Wales | 1,103,469 | 0.94× |
| North West | 977,865 | 0.45× |
| North East | 805,799 | 1.01× |
| Northern Ireland | 589,747 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autotrader | 1.82× | Cars & Mobility |
| Google Drive | 1.73× | Technology & Electronics |
| Microsoft Visio | 15.83× | Technology & Electronics |
| WeTransfer | 1.57× | Internet & Social Media |
| The Sun News | 1.6× | News |
| Web fiction | 1.72× | Literature |
| Gay Love | 1.71× | Politics & Society |
| Female entrepreneur | 1.51× | Business & Career |
| Creative real estate investing | 1.55× | Business & Career |
| Google Calendar | 1.54× | Internet & Social Media |
| Bridal registry | 1.5× | Kids & Family |
| Manicure & Pedicure | 1.65× | Beauty & Wellness |
| Anime & Cosplay | 1.56× | Fashion & Accessoires |
| Serial (podcast) | 2.48× | Music & Radio |
| Personal luxury car | 1.56× | Cars & Mobility |
| Wischmopp | 2.01× | Home & Garden |
| Pensioner | 1.52× | Business & Career |
| Thames Water | 1.52× | Home & Garden |
| International education | 1.66× | Business & Career |
| Trello | 1.74× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Indulgence | JOY | 1.11 |
| Social Media Usage | JOY | 1.09 |
| Travelling | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
See Smartphones audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Smartphones have in United Kingdom?
Smartphones has an estimated audience of 20,454,812 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Smartphones fans?
53.3% of Smartphones fans are female, 46.7% are male, with an average age of 44.2 years.
Which brands do Smartphones fans like most?
Smartphones fans show strongest brand affinity for Autotrader (1.82×), Google Drive (1.73×), and Microsoft Visio (15.83×) over the country average.
Where do Smartphones fans live in United Kingdom?
Smartphones fans in United Kingdom are most concentrated in England (reach 15,341,109), South East (reach 2,461,353), and Yorkshire and the Humber (reach 2,304,303). These three regions account for the largest share of the active audience.
What other brands do Smartphones fans also like?
Beyond Smartphones itself, the audience over-indexes on Google Drive (1.73×), Microsoft Visio (15.83×), WeTransfer (1.57×), and The Sun News (1.6×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.