A data profile of the people who buy, follow and care about Smartphones in Canada — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 9,823,129 people in Canada.
The average Smartphones fan in Canada is 41.3 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Wi-Fi, Bluetooth, Headphones, with strongest over-indexing on Wi-Fi (1.61× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Smartphones fan in Canada is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Wi-Fi.
The key figures that characterise the Smartphones profile in Canada.
49.1% are female, 50.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.3 |
| Estimated audience size | 9,823,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Smartphones audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~6.5M | 2.77× | |
| 02 | Ontario | ~4.5M | 1.15× | |
| 03 | British Columbia | ~1.5M | 1.00× | |
| 04 | Alberta | ~1M | 0.93× | |
| 05 | Prince Edward Island | ~40K | 0.89× | |
| 06 | Manitoba | ~300K | 0.88× | |
| 07 | Newfoundland and Labrador | ~100K | 0.82× | |
| 08 | Nova Scotia | ~200K | 0.80× | |
| 09 | Saskatchewan | ~200K | 0.77× |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waze | Internet & Social Media | 1.93× | ||
| 02 | GSM | Technology & Electronics | 1.83× | ||
| 03 | C (programming language) | Technology & Electronics | 1.78× | ||
| 04 | OnePlus | Technology & Electronics | 1.75× | ||
| 05 | Wireless LAN | Technology & Electronics | 1.66× | ||
| 06 | Image scanner | Technology & Electronics | 1.65× | ||
| 07 | Pioneer Corporation | Technology & Electronics | 1.63× | ||
| 08 | Wi-Fi | Technology & Electronics | 1.61× | ||
| 09 | Headphones | Technology & Electronics | 1.59× | ||
| 10 | Samsung Galaxy | Technology & Electronics | 1.59× | ||
| 11 | Final Fantasy XIV | Games | 1.59× | ||
| 12 | EVA Air | Travel & Leisure | 1.57× | ||
| 13 | Digital data | Business & Career | 1.56× | ||
| 14 | Guangdong | Travel & Leisure | 1.55× | ||
| 15 | Bluetooth | Technology & Electronics | 1.54× | ||
| 16 | North India | Travel & Leisure | 1.53× | ||
| 17 | Night vision | Technology & Electronics | 1.53× | ||
| 18 | Cathay Pacific | Travel & Leisure | 1.52× | ||
| 19 | Regions of the Philippines | Politics & Society | 1.52× | ||
| 20 | Remote control | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.14× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Family Orientation | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Design Affinity | PREMIUM | 0.89× | |
| Spirituality | BALANCE | 0.92× |
Smartphones has an estimated audience of 9,823,129 people in Canada, concentrated in Quebec and Ontario.
49.1% of Smartphones fans are female, 50.9% are male, with an average age of 41.3 years.
Smartphones fans show strongest brand affinity for Wi-Fi (1.61×), Bluetooth (1.54×), and Headphones (1.59×) over the country average.
Smartphones fans in Canada are most concentrated in Quebec (reach ~6.5M), Ontario (reach ~4.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Smartphones itself, the audience over-indexes on Bluetooth (1.54×), Headphones (1.59×), Digital data (1.56×), and GSM (1.83×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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