Smartphones Audience in Canada
Smartphones has an estimated audience of 9,823,129 people in Canada. 49.1% are female, 50.9% are male, average age 41.3. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Wi-Fi, Bluetooth, Headphones, Digital data, GSM.
The average Smartphones fan in Canada is 41.3 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Wi-Fi, Bluetooth, Headphones, with strongest over-indexing on Wi-Fi (1.61× the country average). Demographically, the Smartphones audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Smartphones fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.3 |
| Estimated audience size | 9,823,129 |
Audience persona
The typical Smartphones fan in Canada is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Wi-Fi.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 6,508,073 | 2.77× |
| Ontario | 4,737,272 | 1.15× |
| British Columbia | 1,476,487 | 1.0× |
| Alberta | 1,124,860 | 0.93× |
| Manitoba | 322,019 | 0.88× |
| Saskatchewan | 239,710 | 0.77× |
| Nova Scotia | 233,969 | 0.8× |
| Newfoundland and Labrador | 122,745 | 0.82× |
| Prince Edward Island | 43,026 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wi-Fi | 1.61× | Technology & Electronics |
| Bluetooth | 1.54× | Technology & Electronics |
| Headphones | 1.59× | Technology & Electronics |
| Digital data | 1.56× | Business & Career |
| GSM | 1.83× | Technology & Electronics |
| C (programming language) | 1.78× | Technology & Electronics |
| Cathay Pacific | 1.52× | Travel & Leisure |
| Waze | 1.93× | Internet & Social Media |
| Wireless LAN | 1.66× | Technology & Electronics |
| Samsung Galaxy | 1.59× | Technology & Electronics |
| Remote control | 1.51× | Home & Garden |
| Final Fantasy XIV | 1.59× | Games |
| Guangdong | 1.55× | Travel & Leisure |
| EVA Air | 1.57× | Travel & Leisure |
| Regions of the Philippines | 1.52× | Politics & Society |
| Image scanner | 1.65× | Technology & Electronics |
| North India | 1.53× | Travel & Leisure |
| OnePlus | 1.75× | Technology & Electronics |
| Pioneer Corporation | 1.63× | Technology & Electronics |
| Night vision | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.01 |
| Patriotism | CONSERVATISM | 1.0 |
| Convenience Orientation | PREMIUM | 1.0 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
See Smartphones audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Smartphones have in Canada?
Smartphones has an estimated audience of 9,823,129 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Smartphones fans?
49.1% of Smartphones fans are female, 50.9% are male, with an average age of 41.3 years.
Which brands do Smartphones fans like most?
Smartphones fans show strongest brand affinity for Wi-Fi (1.61×), Bluetooth (1.54×), and Headphones (1.59×) over the country average.
Where do Smartphones fans live in Canada?
Smartphones fans in Canada are most concentrated in Quebec (reach 6,508,073), Ontario (reach 4,737,272), and British Columbia (reach 1,476,487). These three regions account for the largest share of the active audience.
What other brands do Smartphones fans also like?
Beyond Smartphones itself, the audience over-indexes on Bluetooth (1.54×), Headphones (1.59×), Digital data (1.56×), and GSM (1.83×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.