Rascasse Audience Intelligence

Smartphones Audience in Brazil

A data profile of the people who buy, follow and care about Smartphones in Brazil — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 24,742,145 people in Brazil.

#35among Lifestyle cluster in Brazil#54among Topic in Brazil#7in Technology & Electronics

The average Smartphones fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smartphones profile in Brazil.

Audience size
24.7M
in Brazil
Gender
56.7%♀
43.3% male
Age
41.0
average years
Country rank
#98
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smartphones fans

56.7% are female, 43.3% are male, average age 41.0.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Smartphones audience in Brazil
MetricValue
Female56.7%
Male43.3%
Average age41.0
Estimated audience size24,742,145
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Smartphones audience in Brazil
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Smartphones audience comes from Brazil.

Worldwide audience distribution share by country for Smartphones
CountryShare
United States17.2%
India5.4%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smartphones audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Smartphones fans by region: top regions in Brazil
#RegionReachAffinity×
01Pernambuco~1.5M1.52×
02Alagoas~500K1.49×
03Bahia~2.5M1.45×
04Rio de Janeiro~3.5M1.41×
05Rio Grande do Norte~600K1.38×
06Minas Gerais~3.5M1.37×
07Sergipe~300K1.22×
08Rio Grande do Sul~2M1.20×
09Espírito Santo~600K1.20×
10Paraíba~600K1.20×
11Piauí~400K1.17×
12Ceará~1M1.06×
13Maranhão~600K1.02×
14São Paulo~6.5M0.98×
15Pará~700K0.90×
16Tocantins~100K0.86×
17Goiás~800K0.81×
18Amapá~70K0.79×
19Rondônia~200K0.75×
20Roraima~50K0.75×
21Santa Catarina~800K0.74×
22Federal District~300K0.71×
23Paraná~1M0.69×
24Mato Grosso do Sul~300K0.69×
25Mato Grosso~300K0.67×
26Acre~60K0.67×
27Amazonas~300K0.62×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Smartphones audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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