Top 50 Technology & Electronics brands in Brazil
This curated ranking covers the 50 largest technology & electronics brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,713 technology & electronics brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Consumer electronics, Computers and Mobile phones lead the list with a combined estimated audience of 100,121,941 people. Across all 50 entries the average audience size is 14,146,132, and the largest, Consumer electronics, reaches around 37,455,299 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each technology & electronics brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Consumer electronics |
37,455,299 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 2 |  Computers |
33,674,829 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 3 |  Mobile phones |
28,991,813 | 4.9% | Lifestyle cluster | Technology & Electronics |
| 4 |  Software |
27,436,957 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 5 |  Mobile app |
26,707,880 | 5.7% | Lifestyle cluster | Technology & Electronics |
| 6 |  Android (operating system) |
25,168,302 | 5.6% | Technology & Electronics | |
| 7 |  Smartphones |
24,742,145 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 8 |  Televisions |
22,168,208 | 3.9% | Lifestyle cluster | Technology & Electronics |
| 9 |  Technology |
20,780,481 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 10 |  Communication |
17,943,887 | 4.7% | Technology & Electronics | |
| 11 |  Printing |
17,865,725 | 4.8% | Technology & Electronics | |
| 12 |  Email |
16,022,078 | 4.7% | Technology & Electronics | |
| 13 |  Electronics |
15,784,606 | 6.0% | Field of study | Technology & Electronics |
| 14 |  Photograph |
14,870,960 | 3.1% | Technology & Electronics | |
| 15 |  High-definition television |
14,791,123 | 6.5% | Technology & Electronics | |
| 16 |  Music download |
14,636,243 | 17.6% | Technology & Electronics | |
| 17 |  Samsung |
13,560,021 | 7.3% | Entertainment | Technology & Electronics |
| 18 |  Telecommunication |
13,202,621 | 4.3% | Technology & Electronics | |
| 19 |  Radio |
12,387,565 | 5.0% | Technology & Electronics | |
| 20 |  Gemini |
12,330,954 | 7.5% | Generative AI | Technology & Electronics |
| 21 |  Social networking service |
12,047,580 | 4.0% | Technology & Electronics | |
| 22 |  Computing |
11,974,912 | 9.7% | Technology & Electronics | |
| 23 |  Mobile device |
11,834,719 | 4.0% | Technology & Electronics | |
| 24 |  VOO |
11,543,343 | 31.0% | Telecommunication company | Technology & Electronics |
| 25 |  Vivo (telecommunications) |
11,319,342 | 42.2% | Mobile phone operator | Technology & Electronics |
| 26 |  Cable television |
11,293,621 | 6.8% | Technology & Electronics | |
| 27 |  Microsoft |
11,156,047 | 9.1% | Software | Technology & Electronics |
| 28 |  Free software |
11,132,634 | 5.8% | Technology & Electronics | |
| 29 |  Cloud computing |
11,019,566 | 5.4% | Tech trend | Technology & Electronics |
| 30 |  Apple |
10,616,715 | 4.9% | Entertainment | Technology & Electronics |
| 31 |  Streaming media |
10,429,365 | 4.0% | Technology & Electronics | |
| 32 |  Satellite television |
10,391,930 | 9.9% | Technology & Electronics | |
| 33 |  Laptop |
10,259,081 | 6.1% | Technology & Electronics | |
| 34 |  Google Drive |
10,139,449 | 4.7% | Hosting | Technology & Electronics |
| 35 |  Database |
9,702,555 | 4.9% | Technology & Electronics | |
| 36 |  Computer network |
9,376,906 | 5.0% | Technology & Electronics | |
| 37 |  Videotelephony |
9,223,414 | 7.7% | Technology & Electronics | |
| 38 |  Web browser |
9,181,997 | 7.5% | Technology & Electronics | |
| 39 |  Artificial intelligence |
9,180,290 | 4.8% | Tech trend | Technology & Electronics |
| 40 |  Freeware |
9,165,892 | 6.5% | Technology & Electronics | |
| 41 |  Computer hardware |
9,060,796 | 6.2% | Technology & Electronics | |
| 42 |  Tablet computers |
9,027,696 | 4.7% | Technology & Electronics | |
| 43 |  Voice over IP |
8,741,971 | 11.4% | Technology & Electronics | |
| 44 |  Computer processors |
8,604,444 | 6.4% | Technology & Electronics | |
| 45 |  Top-level domain |
8,543,092 | 5.1% | Technology & Electronics | |
| 46 |  Personal computer |
8,532,150 | 4.6% | Technology & Electronics | |
| 47 |  Game consoles |
8,481,284 | 3.9% | Technology & Electronics | |
| 48 |  1080i |
8,418,030 | 5.8% | Technology & Electronics | |
| 49 |  Klear |
8,366,168 | 94.7% | Band | Technology & Electronics |
| 50 |  Digital electronics |
8,019,939 | 10.8% | Technology & Electronics |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each technology & electronics brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest technology & electronics brand in Brazil?
Consumer electronics currently leads with an estimated audience of 37,455,299 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.