A data profile of the people who buy, follow and care about Music download in Brazil — modelled from more than twelve digital signal sources. Music download has an estimated audience of 14,636,243 people in Brazil.
The average Music download fan in Brazil is 38.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Free Download Manager, Orange, Video DownloadHelper, with strongest over-indexing on Free Download Manager (80.44× the country average).
Demographically, the Music download audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Music download fan in Brazil is more female, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Free Download Manager.
The key figures that characterise the Music download profile in Brazil.
56.1% are female, 43.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.6 |
| Estimated audience size | 14,636,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Music download audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 17.5% |
| United States | 12.3% |
| Japan | 5.5% |
Where the Music download audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~400K | 1.16× | |
| 02 | Pará | ~500K | 1.15× | |
| 03 | Amazonas | ~300K | 1.14× | |
| 04 | Amapá | ~60K | 1.13× | |
| 05 | Roraima | ~50K | 1.12× | |
| 06 | Piauí | ~200K | 1.10× | |
| 07 | Paraíba | ~300K | 1.08× | |
| 08 | Bahia | ~1M | 1.04× | |
| 09 | Sergipe | ~200K | 1.04× | |
| 10 | Pernambuco | ~700K | 1.02× | |
| 11 | Rondônia | ~100K | 1.01× | |
| 12 | Rio Grande do Norte | ~200K | 1.00× | |
| 13 | Acre | ~50K | 0.99× | |
| 14 | Tocantins | ~90K | 0.98× | |
| 15 | Ceará | ~600K | 0.97× | |
| 16 | Goiás | ~500K | 0.97× | |
| 17 | Mato Grosso do Sul | ~200K | 0.96× | |
| 18 | Paraná | ~800K | 0.94× | |
| 19 | Rio Grande do Sul | ~800K | 0.94× | |
| 20 | Alagoas | ~200K | 0.93× | |
| 21 | Santa Catarina | ~600K | 0.91× | |
| 22 | Mato Grosso | ~300K | 0.91× | |
| 23 | Espírito Santo | ~300K | 0.88× | |
| 24 | Minas Gerais | ~1.5M | 0.87× | |
| 25 | Federal District | ~200K | 0.79× | |
| 26 | Rio de Janeiro | ~1M | 0.73× | |
| 27 | São Paulo | ~2.5M | 0.68× |
The strongest cross-interests of the Music download audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Download manager | Technology & Electronics | 88.88× | ||
| 02 | Internet Download Manager | Internet & Social Media | 88.12× | ||
| 03 | Freemake Video Downloader | Technology & Electronics | 86.54× | ||
| 04 | Video DownloadHelper | Technology & Electronics | 85.30× | ||
| 05 | Free Download Manager | Technology & Electronics | 80.44× | ||
| 06 | Sabah FA | Sports | 43.46× | ||
| 07 | Orange | Technology & Electronics | 36.17× | ||
| 08 | Google Images | Internet & Social Media | 32.85× | ||
| 09 | Dailymotion | Movies & TV | 19.35× | ||
| 10 | MP3 | Technology & Electronics | 19.22× | ||
| 11 | Longchamp | Fashion & Accessoires | 18.20× | ||
| 12 | Data compression | Technology & Electronics | 15.69× | ||
| 13 | toy story | Movies & TV | 5.94× | ||
| 14 | Video hosting service | Technology & Electronics | 3.66× | ||
| 15 | Wikipedia | Internet & Social Media | 3.50× | ||
| 16 | Bruce Willis | Movies & TV | 3.36× | ||
| 17 | Instrumental | Music & Radio | 2.41× | ||
| 18 | Communist Party of China | Politics & Society | 2.30× | ||
| 19 | High-definition television | Technology & Electronics | 1.97× | ||
| 20 | Music videos | Music & Radio | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.68× | |
| Need for Security | CONSERVATISM | 1.66× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.95× | |
| Travelling | THRILL | 0.96× | |
| Pet Ownership | JOY | 0.97× |
Music download has an estimated audience of 14,636,243 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.1% of Music download fans are female, 43.9% are male, with an average age of 38.6 years.
Music download fans show strongest brand affinity for Free Download Manager (80.44×), Orange (36.17×), and Video DownloadHelper (85.3×) over the country average.
Music download fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Music download itself, the audience over-indexes on Orange (36.17×), Video DownloadHelper (85.3×), Internet Download Manager (88.12×), and Download manager (88.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Music download. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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