Rascasse Audience Intelligence

Music videos Audience in Brazil

A data profile of the people who buy, follow and care about Music videos in Brazil — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 17,878,014 people in Brazil.

#120among Topic in Brazil#13in Music & Radio

The average Music videos fan in Brazil is 39.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Bahia.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music videos profile in Brazil.

Audience size
17.9M
in Brazil
Gender
56.4%♀
43.6% male
Age
39.1
average years
Country rank
#186
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music videos fans

56.4% are female, 43.6% are male, average age 39.1.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Music videos audience in Brazil
MetricValue
Female56.4%
Male43.6%
Average age39.1
Estimated audience size17,878,014
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Music videos audience in Brazil
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Music videos audience comes from Brazil.

Worldwide audience distribution share by country for Music videos
CountryShare
United States17.4%
India6.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music videos audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Music videos fans by region: top regions in Brazil
#RegionReachAffinity×
01Bahia~1.5M1.14×
02Minas Gerais~2M1.10×
03Maranhão~500K1.10×
04Roraima~50K1.06×
05Pernambuco~900K1.05×
06Paraíba~400K1.05×
07Alagoas~300K1.05×
08Piauí~300K1.05×
09Amapá~70K1.05×
10Pará~600K1.04×
11Mato Grosso do Sul~300K1.04×
12Sergipe~200K1.04×
13Acre~60K1.04×
14Tocantins~100K1.02×
15Ceará~800K1.00×
16Rio Grande do Norte~300K0.98×
17Rondônia~100K0.98×
18Goiás~700K0.97×
19Espírito Santo~300K0.93×
20Mato Grosso~300K0.93×
21Amazonas~300K0.93×
22Paraná~1M0.91×
23Federal District~300K0.87×
24Santa Catarina~700K0.85×
25Rio Grande do Sul~900K0.83×
26Rio de Janeiro~1M0.70×
27São Paulo~3M0.67×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Brazil

See Music videos audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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