Music videos Audience in United Kingdom
Music videos has an estimated audience of 13,866,450 people in United Kingdom. 52.3% are female, 47.7% are male, average age 42.3. Top regions: England, South East, Greater London. Top brand affinities: Livemusic, Independent music, Underground hip hop, Lace wig, Videography.
The average Music videos fan in United Kingdom is 42.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Livemusic, Independent music, Underground hip hop, with strongest over-indexing on Livemusic (1.62× the country average). Demographically, the Music videos audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Music videos fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.3 |
| Estimated audience size | 13,866,450 |
Audience persona
The typical Music videos fan in United Kingdom is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Livemusic.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,399,838 | 1× |
| South East | 2,018,843 | 1.08× |
| Greater London | 1,760,127 | 0.97× |
| North West | 1,670,263 | 1.13× |
| East of England | 1,419,841 | 1.12× |
| South West | 1,288,396 | 1.13× |
| East Midlands | 1,134,800 | 1.16× |
| Scotland | 1,070,518 | 0.86× |
| Wales | 1,051,036 | 1.33× |
| Yorkshire and the Humber | 835,494 | 0.75× |
| North East | 490,606 | 0.91× |
| West Midlands | 441,080 | 0.74× |
| Northern Ireland | 349,426 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 1.62× | Music & Radio |
| Independent music | 1.98× | Music & Radio |
| Underground hip hop | 2.03× | Music & Radio |
| Lace wig | 1.63× | Beauty & Wellness |
| Videography | 1.59× | Internet & Social Media |
| Modeling agency | 1.76× | Fashion & Accessoires |
| Alternative hip hop | 1.57× | Music & Radio |
| Fine-art photography | 1.54× | Technology & Electronics |
| Street photography | 1.51× | Technology & Electronics |
| West Coast hip hop | 1.53× | Music & Radio |
| Christian hip hop | 1.63× | Music & Radio |
| Southern hip hop | 1.58× | Music & Radio |
| health | 1.63× | Health |
| Digital illustration | 1.59× | Arts & Culture |
| art music | 1.78× | Music & Radio |
| Midwest hip hop | 1.61× | Music & Radio |
| Chicano rap | 1.58× | Music & Radio |
| Korean hip hop | 1.64× | Music & Radio |
| French hip hop | 1.62× | Music & Radio |
| Country rap | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Social Media Usage | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
| Travelling | THRILL | 1.09 |
| Extroversion | THRILL | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
See Music videos audiences in other countries
More Music & Radio audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Music videos have in United Kingdom?
Music videos has an estimated audience of 13,866,450 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Music videos fans?
52.3% of Music videos fans are female, 47.7% are male, with an average age of 42.3 years.
Which brands do Music videos fans like most?
Music videos fans show strongest brand affinity for Livemusic (1.62×), Independent music (1.98×), and Underground hip hop (2.03×) over the country average.
Where do Music videos fans live in United Kingdom?
Music videos fans in United Kingdom are most concentrated in England (reach 10,399,838), South East (reach 2,018,843), and Greater London (reach 1,760,127). These three regions account for the largest share of the active audience.
What other brands do Music videos fans also like?
Beyond Music videos itself, the audience over-indexes on Independent music (1.98×), Underground hip hop (2.03×), Lace wig (1.63×), and Videography (1.59×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.