A data profile of the people who buy, follow and care about Music videos in United Kingdom — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 13,866,450 people in United Kingdom.
The average Music videos fan in United Kingdom is 42.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Livemusic, Independent music, Underground hip hop, with strongest over-indexing on Livemusic (1.62× the country average).
Demographically, the Music videos audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Music videos fan in United Kingdom is balanced, around 42.3 years old, with strong Social Media Usage tendencies and a notable affinity for Livemusic.
The key figures that characterise the Music videos profile in United Kingdom.
52.3% are female, 47.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.3 |
| Estimated audience size | 13,866,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Music videos audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1M | 1.25× | |
| 02 | East Midlands | ~1M | 1.13× | |
| 03 | North West | ~1.5M | 1.11× | |
| 04 | South West | ~1.5M | 1.11× | |
| 05 | East of England | ~1.5M | 1.10× | |
| 06 | South East | ~2M | 1.08× | |
| 07 | England | ~10M | 1.00× | |
| 08 | Greater London | ~2M | 0.98× | |
| 09 | North East | ~500K | 0.94× | |
| 10 | Northern Ireland | ~400K | 0.90× | |
| 11 | Scotland | ~1M | 0.88× | |
| 12 | Yorkshire and the Humber | ~900K | 0.79× | |
| 13 | West Midlands | ~500K | 0.78× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Underground hip hop | Music & Radio | 2.03× | ||
| 02 | Independent music | Music & Radio | 1.98× | ||
| 03 | art music | Music & Radio | 1.78× | ||
| 04 | Modeling agency | Fashion & Accessoires | 1.76× | ||
| 05 | Korean hip hop | Music & Radio | 1.64× | ||
| 06 | Country rap | Music & Radio | 1.64× | ||
| 07 | Lace wig | Beauty & Wellness | 1.63× | ||
| 08 | Christian hip hop | Music & Radio | 1.63× | ||
| 09 | health | Health | 1.63× | ||
| 10 | Livemusic | Music & Radio | 1.62× | ||
| 11 | French hip hop | Music & Radio | 1.62× | ||
| 12 | Midwest hip hop | Music & Radio | 1.61× | ||
| 13 | Videography | Internet & Social Media | 1.59× | ||
| 14 | Digital illustration | Arts & Culture | 1.59× | ||
| 15 | Southern hip hop | Music & Radio | 1.58× | ||
| 16 | Chicano rap | Music & Radio | 1.58× | ||
| 17 | Alternative hip hop | Music & Radio | 1.57× | ||
| 18 | Fine-art photography | Technology & Electronics | 1.54× | ||
| 19 | West Coast hip hop | Music & Radio | 1.53× | ||
| 20 | Street photography | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Mindfulness | BALANCE | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× |
Music videos has an estimated audience of 13,866,450 people in United Kingdom, concentrated in England and South East.
52.3% of Music videos fans are female, 47.7% are male, with an average age of 42.3 years.
Music videos fans show strongest brand affinity for Livemusic (1.62×), Independent music (1.98×), and Underground hip hop (2.03×) over the country average.
Music videos fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2M), and Greater London (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Independent music (1.98×), Underground hip hop (2.03×), Lace wig (1.63×), and Videography (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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