Music videos Audience in Mexico
Music videos has an estimated audience of 11,308,537 people in Mexico. 49.6% are female, 50.4% are male, average age 32.7. Top regions: Distrito Federal, State of Mexico, Jalisco.
The average Music videos fan in Mexico is 32.7 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Demographically, the Music videos audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Category: Music & Radio · Type: Topic
Demographics of Music videos fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 32.7 |
| Estimated audience size | 11,308,537 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,168,278 | 0.79× |
| State of Mexico | 1,160,789 | 0.75× |
| Jalisco | 905,449 | 1.08× |
| Baja California | 710,762 | 1.51× |
| Guanajuato | 579,091 | 1.08× |
| Veracruz (state) | 557,453 | 0.84× |
| Puebla | 552,502 | 0.92× |
| Nuevo Leon | 542,975 | 0.8× |
| Tamaulipas | 508,821 | 1.34× |
| Chiapas | 460,744 | 1.36× |
| Chihuahua | 434,585 | 1.11× |
| Michoacan de Ocampo | 431,014 | 1.1× |
| Coahuila de Zaragoza | 318,186 | 0.94× |
| Oaxaca | 290,889 | 0.93× |
| Guerrero | 270,929 | 0.94× |
| Sinaloa | 261,915 | 0.87× |
| Hidalgo | 213,723 | 0.78× |
| Yucatan | 197,135 | 0.84× |
| Zacatecas | 177,458 | 1.24× |
| Durango | 154,368 | 0.99× |
| Morelos | 142,491 | 0.73× |
| Baja California Sur | 123,275 | 1.36× |
| Aguascalientes | 120,940 | 0.84× |
| Nayarit | 120,851 | 1.11× |
| Tlaxcala | 101,874 | 0.78× |
| Colima | 79,723 | 1.1× |
| Campeche | 74,501 | 0.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.97 |
| Design Affinity | PREMIUM | 1.83 |
| Price Sensitivity | PREMIUM | 1.79 |
| Early Adopter Mentality | POWER | 1.58 |
| Luxury Orientation | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
See Music videos audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.