A data profile of the people who buy, follow and care about Music videos in Spain — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 11,404,850 people in Spain.
The average Music videos fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Gift shop, Art jewelry, Livemusic, with strongest over-indexing on Gift shop (2.1× the country average).
Demographically, the Music videos audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Music videos fan in Spain is more female, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gift shop.
The key figures that characterise the Music videos profile in Spain.
56.2% are female, 43.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.7 |
| Estimated audience size | 11,404,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Music videos audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~80K | 1.10× | |
| 02 | Region of Murcia | ~400K | 1.07× | |
| 03 | Andalusia | ~2.5M | 1.06× | |
| 04 | Castilla-La Mancha | ~500K | 1.06× | |
| 05 | Canary Islands | ~600K | 1.02× | |
| 06 | Comunidad Valenciana | ~1.5M | 1.01× | |
| 07 | Extremadura | ~200K | 1.00× | |
| 08 | Navarre | ~100K | 1.00× | |
| 09 | Cantabria | ~100K | 1.00× | |
| 10 | Aragon | ~300K | 0.99× | |
| 11 | Balearic Islands | ~300K | 0.98× | |
| 12 | Catalonia | ~2M | 0.96× | |
| 13 | Principality of Asturias | ~300K | 0.96× | |
| 14 | Community of Madrid | ~2M | 0.95× | |
| 15 | Castile and León | ~500K | 0.93× | |
| 16 | Galicia | ~500K | 0.88× | |
| 17 | Basque Autonomous Country | ~400K | 0.88× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift shop | Home & Garden | 2.10× | ||
| 02 | Female bodybuilding | Sports | 2.05× | ||
| 03 | Art jewelry | Fashion & Accessoires | 1.96× | ||
| 04 | Gaming computer | Technology & Electronics | 1.96× | ||
| 05 | Home Delivery | Food & Beverages | 1.93× | ||
| 06 | Gaming | Games | 1.93× | ||
| 07 | Sneaker collecting | Fashion & Accessoires | 1.91× | ||
| 08 | YouTube Music | Internet & Social Media | 1.90× | ||
| 09 | Natural bodybuilding | Sports | 1.84× | ||
| 10 | Natural foods | Food & Beverages | 1.82× | ||
| 11 | Strategy games | Games | 1.77× | ||
| 12 | Sportswear (fashion) | Fashion & Accessoires | 1.76× | ||
| 13 | Sandal | Fashion & Accessoires | 1.64× | ||
| 14 | Bodybuilding & Fitness | Sports | 1.62× | ||
| 15 | Non-fiction books | Literature | 1.59× | ||
| 16 | Dancehalls | Music & Radio | 1.59× | ||
| 17 | Child development | Business & Career | 1.57× | ||
| 18 | High tech | Technology & Electronics | 1.55× | ||
| 19 | Digital Trends | Technology & Electronics | 1.54× | ||
| 20 | Livemusic | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.02× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.65× | |
| Tradition | CONSERVATISM | 0.74× |
Music videos has an estimated audience of 11,404,850 people in Spain, concentrated in Andalusia and Catalonia.
56.2% of Music videos fans are female, 43.8% are male, with an average age of 44.7 years.
Music videos fans show strongest brand affinity for Gift shop (2.1×), Art jewelry (1.96×), and Livemusic (1.53×) over the country average.
Music videos fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Art jewelry (1.96×), Livemusic (1.53×), Gaming computer (1.96×), and Natural foods (1.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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