Music videos Audience in Spain
Music videos has an estimated audience of 11,404,850 people in Spain. 56.2% are female, 43.8% are male, average age 44.7. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Gift shop, Art jewelry, Livemusic, YouTube Music, Gaming computer.
The average Music videos fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Gift shop, Art jewelry, Livemusic, with strongest over-indexing on Gift shop (2.1× the country average). Demographically, the Music videos audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Music videos fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.7 |
| Estimated audience size | 11,404,850 |
Audience persona
The typical Music videos fan in Spain is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Gift shop.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,431,479 | 1.09× |
| Catalonia | 1,941,979 | 0.94× |
| Community of Madrid | 1,798,868 | 0.94× |
| Comunidad Valenciana | 1,297,174 | 1.01× |
| Canary Islands | 592,336 | 1.04× |
| Castilla-La Mancha | 546,273 | 1.18× |
| Region of Murcia | 485,842 | 1.24× |
| Castile and León | 384,169 | 0.77× |
| Galicia | 339,631 | 0.64× |
| Balearic Islands | 295,281 | 0.92× |
| Aragon | 293,960 | 0.98× |
| Basque Autonomous Country | 275,302 | 0.65× |
| Extremadura | 248,404 | 1.01× |
| Principality of Asturias | 216,312 | 0.81× |
| Navarre | 147,583 | 1.03× |
| Cantabria | 140,234 | 0.98× |
| La Rioja | 132,515 | 1.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gift shop | 2.1× | Home & Garden |
| Art jewelry | 1.96× | Fashion & Accessoires |
| Livemusic | 1.53× | Music & Radio |
| YouTube Music | 1.9× | Internet & Social Media |
| Gaming computer | 1.96× | Technology & Electronics |
| Natural foods | 1.82× | Food & Beverages |
| Sandal | 1.64× | Fashion & Accessoires |
| Sneaker collecting | 1.91× | Fashion & Accessoires |
| Home Delivery | 1.93× | Food & Beverages |
| Non-fiction books | 1.59× | Literature |
| Gaming | 1.93× | Games |
| Sportswear (fashion) | 1.76× | Fashion & Accessoires |
| Female bodybuilding | 2.05× | Sports |
| Dancehalls | 1.59× | Music & Radio |
| Strategy games | 1.77× | Games |
| Child development | 1.57× | Business & Career |
| High tech | 1.55× | Technology & Electronics |
| Digital Trends | 1.54× | Technology & Electronics |
| Natural bodybuilding | 1.84× | Sports |
| Bodybuilding & Fitness | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.11 |
| Need for Security | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.98 |
| Travelling | THRILL | 0.95 |
| Mindfulness | BALANCE | 0.88 |
| Extroversion | THRILL | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
See Music videos audiences in other countries
More Music & Radio audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Music videos have in Spain?
Music videos has an estimated audience of 11,404,850 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Music videos fans?
56.2% of Music videos fans are female, 43.8% are male, with an average age of 44.7 years.
Which brands do Music videos fans like most?
Music videos fans show strongest brand affinity for Gift shop (2.1×), Art jewelry (1.96×), and Livemusic (1.53×) over the country average.
Where do Music videos fans live in Spain?
Music videos fans in Spain are most concentrated in Andalusia (reach 2,431,479), Catalonia (reach 1,941,979), and Community of Madrid (reach 1,798,868). These three regions account for the largest share of the active audience.
What other brands do Music videos fans also like?
Beyond Music videos itself, the audience over-indexes on Art jewelry (1.96×), Livemusic (1.53×), YouTube Music (1.9×), and Gaming computer (1.96×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.