A data profile of the people who buy, follow and care about High tech in Spain — modelled from more than twelve digital signal sources. High tech has an estimated audience of 2,522,123 people in Spain.
High tech has an estimated audience of 2,522,123 people in Spain. 47.5% are female, 52.5% are male, average age 46.9. Top brand affinities: 5G, Steam, Mobile game, BMW 1 Series, Smart device.
Top brand affinities include 5G, Steam, Mobile game, with strongest over-indexing on 5G (14.71× the country average).
Demographically, the High tech audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical High tech fan in Spain is balanced, around 46.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for 5G.
The key figures that characterise the High tech profile in Spain.
47.5% are female, 52.5% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.9 |
| Estimated audience size | 2,522,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide High tech audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.1% |
| Brazil | 6.1% |
The strongest cross-interests of the High tech audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 5G | Technology & Electronics | 14.71× | ||
| 02 | BMW 1 Series | Cars & Mobility | 9.46× | ||
| 03 | Wireless speakers | Technology & Electronics | 9.24× | ||
| 04 | Energy conservation | Home & Garden | 7.48× | ||
| 05 | DeWalt | Home & Garden | 6.72× | ||
| 06 | Steam | Games | 6.17× | ||
| 07 | Smart device | Technology & Electronics | 5.63× | ||
| 08 | Digital camera | Technology & Electronics | 5.22× | ||
| 09 | Real-time strategy | Games | 4.17× | ||
| 10 | Mobile game | Games | 3.70× | ||
| 11 | Sustainable energy | Home & Garden | 3.51× | ||
| 12 | Wildlife photography | Technology & Electronics | 3.39× | ||
| 13 | Game consoles | Technology & Electronics | 3.19× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 3.17× | ||
| 15 | Innovation | Business & Career | 2.97× | ||
| 16 | Travel photography | Technology & Electronics | 2.94× | ||
| 17 | Online games | Games | 2.63× | ||
| 18 | Toys | Games | 1.82× | ||
| 19 | IBEX 35 | Business & Career | 1.81× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.81× | |
| Luxury Orientation | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Tradition | CONSERVATISM | 0.69× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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