A data profile of the people who buy, follow and care about High tech in Brazil — modelled from more than twelve digital signal sources. High tech has an estimated audience of 5,642,797 people in Brazil.
High tech has an estimated audience of 5,642,797 people in Brazil. 51.7% are female, 48.3% are male, average age 43.9. Top brand affinities: MSN, Localiza, Do it yourself (DIY), Coritiba Foot Ball Club, Innovation.
Top brand affinities include MSN, Localiza, Do it yourself (DIY), with strongest over-indexing on MSN (1.82× the country average).
Demographically, the High tech audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical High tech fan in Brazil is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the High tech profile in Brazil.
51.7% are female, 48.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.9 |
| Estimated audience size | 5,642,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide High tech audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.1% |
| Brazil | 6.1% |
The strongest cross-interests of the High tech audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 2.95× | ||
| 02 | Wearable technology | Technology & Electronics | 2.74× | ||
| 03 | JBL | Technology & Electronics | 1.90× | ||
| 04 | MSN | News | 1.82× | ||
| 05 | Innovation | Business & Career | 1.81× | ||
| 06 | Apple Watch | Technology & Electronics | 1.81× | ||
| 07 | Localiza | Cars & Mobility | 1.80× | ||
| 08 | Submarino | Shopping | 1.79× | ||
| 09 | Activism | Politics & Society | 1.74× | ||
| 10 | First class travel | Travel & Leisure | 1.72× | ||
| 11 | Petrobras | Cars & Mobility | 1.64× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 13 | Linux | Technology & Electronics | 1.58× | ||
| 14 | Coritiba Foot Ball Club | Sports | 1.57× | ||
| 15 | Xiaomi | Technology & Electronics | 1.57× | ||
| 16 | Stock market | Business & Career | 1.55× | ||
| 17 | Bossa nova | Music & Radio | 1.54× | ||
| 18 | GitHub | Internet & Social Media | 1.53× | ||
| 19 | Lodging | Travel & Leisure | 1.51× | ||
| 20 | Google Maps | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.68× | |
| Early Adopter Mentality | POWER | 1.62× | |
| Luxury Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.70× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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