A data profile of the people who buy, follow and care about High tech in India — modelled from more than twelve digital signal sources. High tech has an estimated audience of 3,566,599 people in India.
High tech has an estimated audience of 3,566,599 people in India. 20.2% are female, 79.8% are male, average age 33.1. Top brand affinities: Smart device, Food processing, Max Verstappen, Beats Electronics, Motherboard.
Top brand affinities include Smart device, Food processing, Max Verstappen, with strongest over-indexing on Smart device (4.09× the country average).
Demographically, the High tech audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.
The typical High tech fan in India is more male, around 33.1 years old, with strong Pet Ownership tendencies and a notable affinity for Smart device.
The key figures that characterise the High tech profile in India.
20.2% are female, 79.8% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 33.1 |
| Estimated audience size | 3,566,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide High tech audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.1% |
| Brazil | 6.1% |
The strongest cross-interests of the High tech audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonos | Technology & Electronics | 16.76× | ||
| 02 | Motherboard | Technology & Electronics | 5.73× | ||
| 03 | GoPro | Technology & Electronics | 5.05× | ||
| 04 | Beats Electronics | Technology & Electronics | 5.00× | ||
| 05 | Google Trends | Internet & Social Media | 4.11× | ||
| 06 | Smart device | Technology & Electronics | 4.09× | ||
| 07 | Food processing | Food & Beverages | 3.57× | ||
| 08 | Max Verstappen | Sports | 3.51× | ||
| 09 | Nikkei 225 | Business & Career | 3.05× | ||
| 10 | Macau | Travel & Leisure | 2.67× | ||
| 11 | Family car | Cars & Mobility | 2.37× | ||
| 12 | Sweepstakes | Games | 2.27× | ||
| 13 | Wearable technology | Technology & Electronics | 2.00× | ||
| 14 | High-net-worth individual | Business & Career | 1.87× | ||
| 15 | Innovation | Business & Career | 1.84× | ||
| 16 | International education | Business & Career | 1.84× | ||
| 17 | Call of Duty | Games | 1.68× | ||
| 18 | Casino games | Games | 1.59× | ||
| 19 | Nonprofit organization | Politics & Society | 1.59× | ||
| 20 | Digital photography | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.71× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.52× | |
| Price Sensitivity | PREMIUM | 0.57× | |
| Tradition | CONSERVATISM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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