High tech Audience in Germany
A data profile of the people who buy, follow and care about High tech in Germany — modelled from more than twelve digital signal sources. High tech has an estimated audience of 2,961,163 people in Germany.
The average High tech fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Drive, Office 365, Nature, with strongest over-indexing on Google Drive (6.71× the country average).
Demographically, the High tech audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical High tech fan in Germany is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
At a glance
The key figures that characterise the High tech profile in Germany.
Search interest · 12-month trend
Demographics of High tech fans
37.0% are female, 63.0% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 41.9 |
| Estimated audience size | 2,961,163 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide High tech audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.1% |
| Brazil | 6.1% |
Geography
Where the High tech audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~100K | 1.25× | |
| 02 | Bremen | ~30K | 1.10× | |
| 03 | Schleswig-Holstein | ~100K | 1.08× | |
| 04 | Niedersachsen | ~300K | 1.07× | |
| 05 | Sachsen | ~200K | 1.04× | |
| 06 | Brandenburg | ~100K | 1.04× | |
| 07 | Thüringen | ~80K | 1.02× | |
| 08 | Hessen | ~200K | 1.01× | |
| 09 | Bayern | ~500K | 0.99× | |
| 10 | Nordrhein-Westfalen | ~600K | 0.98× | |
| 11 | Berlin | ~100K | 0.98× | |
| 12 | Baden-Württemberg | ~400K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~50K | 0.95× | |
| 14 | Rheinland-Pfalz | ~100K | 0.93× | |
| 15 | Saarland | ~30K | 0.93× | |
| 16 | Hamburg | ~60K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the High tech audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photocopier | Business & Career | 10.04× | ||
| 02 | WebEx | Technology & Electronics | 9.74× | ||
| 03 | Office 365 | Technology & Electronics | 7.34× | ||
| 04 | BMW 1 Series | Cars & Mobility | 6.86× | ||
| 05 | Google Drive | Technology & Electronics | 6.71× | ||
| 06 | Python (programming language) | Technology & Electronics | 4.39× | ||
| 07 | Smart device | Technology & Electronics | 4.20× | ||
| 08 | Bedroom furniture | Home & Garden | 3.89× | ||
| 09 | Nature | Home & Garden | 3.12× | ||
| 10 | Refrigerator | Home & Garden | 2.85× | ||
| 11 | Tour de France | Sports | 2.69× | ||
| 12 | Vacations | Travel & Leisure | 2.65× | ||
| 13 | Steam | Games | 2.48× | ||
| 14 | Technology & Electronics | 2.22× | |||
| 15 | Efficient energy use | Technology & Electronics | 2.22× | ||
| 16 | Solar energy | Home & Garden | 2.15× | ||
| 17 | Family | Kids & Family | 2.05× | ||
| 18 | German language | Politics & Society | 1.86× | ||
| 19 | Germany | Travel & Leisure | 1.59× | ||
| 20 | Netto Marken-Discount | Shopping | 1.51× |
Personality of the High tech audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Design Affinity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Frequently asked questions
How many fans does High tech have in Germany?
High tech has an estimated audience of 2,961,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of High tech fans?
37.0% of High tech fans are female, 63.0% are male, with an average age of 41.9 years.
Which brands do High tech fans like most?
High tech fans show strongest brand affinity for Google Drive (6.71×), Office 365 (7.34×), and Nature (3.12×) over the country average.
Where do High tech fans live in Germany?
High tech fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do High tech fans also like?
Beyond High tech itself, the audience over-indexes on Office 365 (7.34×), Nature (3.12×), Family (2.05×), and Germany (1.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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