High tech Audience in Germany
High tech has an estimated audience of 2,961,163 people in Germany. 37.0% are female, 63.0% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Unique Gifts, Israel, Birthday Gifts.
The average High tech fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Unique Gifts, with strongest over-indexing on Progressive rock (3.59× the country average). Demographically, the High tech audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of High tech fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 41.9 |
| Estimated audience size | 2,961,163 |
Audience persona
The typical High tech fan in Germany is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 644,805 | 1× |
| Bayern | 470,995 | 0.99× |
| Baden-Württemberg | 391,430 | 0.97× |
| Niedersachsen | 314,051 | 1.09× |
| Hessen | 231,538 | 1.03× |
| Sachsen | 152,791 | 1.05× |
| Berlin | 138,649 | 1.05× |
| Rheinland-Pfalz | 138,016 | 0.93× |
| Schleswig-Holstein | 111,589 | 1.05× |
| Brandenburg | 100,025 | 1.09× |
| Thüringen | 75,970 | 1.01× |
| Sachsen-Anhalt | 75,617 | 0.99× |
| Hamburg | 59,377 | 0.89× |
| Mecklenburg-Vorpommern | 48,749 | 0.86× |
| Bremen | 30,550 | 1.21× |
| Saarland | 29,526 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.59× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.62× | Shopping |
| Israel | 2.13× | Travel & Leisure |
| Birthday Gifts | 1.57× | Kids & Family |
| Natural rubber | 1.66× | Cars & Mobility |
| KLIX (AM) | 1.76× | Music & Radio |
| Golem | 2.01× | Technology & Electronics |
| Corfu (regional unit) | 1.99× | Travel & Leisure |
| Metamorphoses | 1.85× | Literature |
| Home Delivery | 1.53× | Food & Beverages |
| Kodi (software) | 1.54× | Technology & Electronics |
| Volvo V60 | 2.4× | Cars & Mobility |
| Bornova | 5.73× | Travel & Leisure |
| Keeper (password manager) | 2.08× | Technology & Electronics |
| Motion Picture Association of America | 3.8× | Movies & TV |
| Pantsuit | 2.94× | Fashion & Accessoires |
| Vocal harmony | 3.28× | Music & Radio |
| Graham Greene (actor) | 1.65× | |
| Caprivi Strip | 4.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.41 |
| Pet Ownership | JOY | 1.4 |
| Sports Activity | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Italy | 6.1% |
| Brazil | 6.1% |
See High tech audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does High tech have in Germany?
High tech has an estimated audience of 2,961,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of High tech fans?
37.0% of High tech fans are female, 63.0% are male, with an average age of 41.9 years.
Which brands do High tech fans like most?
High tech fans show strongest brand affinity for Progressive rock (3.59×), Stradivarius (1.97×), and Unique Gifts (1.62×) over the country average.
Where do High tech fans live in Germany?
High tech fans in Germany are most concentrated in Nordrhein-Westfalen (reach 644,805), Bayern (reach 470,995), and Baden-Württemberg (reach 391,430). These three regions account for the largest share of the active audience.
What other brands do High tech fans also like?
Beyond High tech itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.62×), Israel (2.13×), and Birthday Gifts (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.