Smart device Audience in Germany
Smart device has an estimated audience of 3,383,056 people in Germany. 33.8% are female, 66.2% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DIY Projects, Kitchen utensil, Family car, Virtual assistant, Mobile device.
The average Smart device fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DIY Projects, Kitchen utensil, Family car, with strongest over-indexing on DIY Projects (8.17× the country average). Demographically, the Smart device audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Smart device fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 43.5 |
| Estimated audience size | 3,383,056 |
Audience persona
The typical Smart device fan in Germany is more male, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DIY Projects.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 831,072 | 1.12× |
| Bayern | 520,363 | 0.96× |
| Baden-Württemberg | 455,140 | 0.99× |
| Niedersachsen | 335,128 | 1.02× |
| Hessen | 231,804 | 0.9× |
| Sachsen | 176,441 | 1.06× |
| Rheinland-Pfalz | 145,021 | 0.86× |
| Berlin | 143,979 | 0.95× |
| Brandenburg | 116,870 | 1.11× |
| Schleswig-Holstein | 111,015 | 0.91× |
| Sachsen-Anhalt | 97,924 | 1.12× |
| Thüringen | 87,017 | 1.01× |
| Mecklenburg-Vorpommern | 69,608 | 1.08× |
| Hamburg | 61,480 | 0.8× |
| Saarland | 36,358 | 0.88× |
| Bremen | 35,679 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DIY Projects | 8.17× | Home & Garden |
| Kitchen utensil | 8.31× | Home & Garden |
| Family car | 7.33× | Cars & Mobility |
| Virtual assistant | 14.5× | Technology & Electronics |
| Mobile device | 4.18× | Technology & Electronics |
| Bauhaus | 2.98× | Shopping |
| Apple Maps | 12.01× | Internet & Social Media |
| City car | 5.58× | Cars & Mobility |
| Digital Trends | 6× | Technology & Electronics |
| Gadget | 4.56× | Technology & Electronics |
| Plug-in hybrid | 4.08× | Cars & Mobility |
| TikTok | 2.02× | Internet & Social Media |
| Kitchen Design | 10.27× | Home & Garden |
| Modern architecture | 3.73× | Arts & Culture |
| Hatchback | 4.04× | Cars & Mobility |
| Sustainable architecture | 5.48× | Home & Garden |
| Twitch | 3.23× | Games |
| Renovation | 2.93× | Home & Garden |
| BMW 1 Series | 9.53× | Cars & Mobility |
| Technophilia | 28.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.97 |
| DIY Mentality | THRILL | 1.88 |
| Sustainability | BALANCE | 1.79 |
| Sports Activity | POWER | 1.71 |
| Quality Awareness | PREMIUM | 1.47 |
| Need for Security | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| India | 6.8% |
| Italy | 5.8% |
See Smart device audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Smart device have in Germany?
Smart device has an estimated audience of 3,383,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smart device fans?
33.8% of Smart device fans are female, 66.2% are male, with an average age of 43.5 years.
Which brands do Smart device fans like most?
Smart device fans show strongest brand affinity for DIY Projects (8.17×), Kitchen utensil (8.31×), and Family car (7.33×) over the country average.
Where do Smart device fans live in Germany?
Smart device fans in Germany are most concentrated in Nordrhein-Westfalen (reach 831,072), Bayern (reach 520,363), and Baden-Württemberg (reach 455,140). These three regions account for the largest share of the active audience.
What other brands do Smart device fans also like?
Beyond Smart device itself, the audience over-indexes on Kitchen utensil (8.31×), Family car (7.33×), Virtual assistant (14.5×), and Mobile device (4.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smart device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.