How to read this list
Rank
Position in the Top 69, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | EEfficient energy use | 7.9M | 10.3% | 41.3 | 44.0% | Tech trend |
| 2 | CCloud computing | 6.8M | 3.3% | 41.2 | 47.1% | Tech trend |
| 3 | AArtificial intelligence | 6M | 3.2% | 40.6 | 44.3% | Tech trend |
| 4 | CCreative Commons | 3.9M | 3.2% | 41.9 | 50.2% | Tech trend |
| 5 | HHome automation | 3.9M | 6.0% | 40.7 | 39.2% | Tech trend |
| 6 | SSmart device | 3.4M | 3.9% | 43.5 | 33.8% | Tech trend |
| 7 | SSmartwatch | 2.7M | 3.6% | 43.2 | 49.6% | Tech trend |
| 8 | AActivity tracker | 2.1M | 10.3% | 38.9 | 45.0% | Tech trend |
| 9 | 33D printing | 1.9M | 3.7% | 35.2 | 35.3% | Tech trend |
| 10 | PPrivacy | 1.5M | 4.3% | 42.1 | 51.2% | Tech trend |
| 11 | WWearable technology | 1.4M | 3.0% | 40.2 | 43.3% | Tech trend |
| 12 | OOLED | 1.2M | 8.5% | 43.3 | 25.0% | Tech trend |
| 13 | WWireless speakers | 1.1M | 4.6% | 38.6 | 36.6% | Tech trend |
| 14 | AAugmented reality | 1M | 4.7% | 33.2 | 33.0% | Tech trend |
| 15 | SSolid-state drive | 1M | 4.2% | 35.6 | 24.0% | Tech trend |
| 16 | NNoise-cancelling headphones | 830k | 4.0% | 38.1 | 28.3% | Tech trend |
| 17 | CCloud storage | 805k | 2.0% | 42.7 | 37.7% | Tech trend |
| 18 | MMicroblogging | 777k | 1.9% | 34.0 | 55.7% | Tech trend |
| 19 | AAction camera | 633k | 5.4% | 38.3 | 26.5% | Tech trend |
| 20 | FFiberglass | 622k | 2.1% | 45.3 | 35.9% | Tech trend |
| 21 | WWearable computer | 607k | 8.1% | 37.5 | 57.7% | Tech trend |
| 22 | QQuadcopter | 490k | 4.0% | 37.0 | 24.5% | Tech trend |
| 23 | SSoftware as a service | 481k | 3.7% | 42.4 | 33.6% | Tech trend |
| 24 | MMixed reality | 442k | 5.2% | 36.5 | 40.0% | Tech trend |
| 25 | DData visualization | 430k | 3.9% | 33.8 | 37.4% | Tech trend |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 69 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each tech trend by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tech trend in Germany?
Efficient energy use currently leads with an estimated audience of 7.9M people in Germany.