Action camera Audience in Germany
Action camera has an estimated audience of 632,511 people in Germany. 26.5% are female, 73.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Camcorders, GoPro, Digital camera, Fitness First, Cameras.
The average Action camera fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Camcorders, GoPro, Digital camera, with strongest over-indexing on Camcorders (19.6× the country average). Demographically, the Action camera audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Action camera fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 38.3 |
| Estimated audience size | 632,511 |
Audience persona
The typical Action camera fan in Germany is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Camcorders.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,933 | 1.17× |
| Bayern | 108,284 | 1.07× |
| Baden-Württemberg | 92,179 | 1.07× |
| Niedersachsen | 61,562 | 1× |
| Hessen | 42,806 | 0.89× |
| Sachsen | 35,535 | 1.15× |
| Rheinland-Pfalz | 32,880 | 1.04× |
| Berlin | 27,197 | 0.96× |
| Schleswig-Holstein | 24,569 | 1.08× |
| Brandenburg | 20,497 | 1.04× |
| Thüringen | 17,591 | 1.09× |
| Sachsen-Anhalt | 16,536 | 1.01× |
| Hamburg | 13,160 | 0.92× |
| Mecklenburg-Vorpommern | 10,776 | 0.89× |
| Saarland | 6,706 | 0.86× |
| Bremen | 4,103 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Camcorders | 19.6× | Technology & Electronics |
| GoPro | 14.92× | Technology & Electronics |
| Digital camera | 8.75× | Technology & Electronics |
| Fitness First | 9.73× | Sports |
| Cameras | 5.79× | Technology & Electronics |
| Videography | 9.36× | Internet & Social Media |
| NASDAQ | 12.66× | Business & Career |
| Ricoh | 39.45× | Technology & Electronics |
| Landscape photography | 3.79× | Technology & Electronics |
| Travel photography | 3.72× | Technology & Electronics |
| Outdoor Photographer | 4.09× | Arts & Culture |
| Consumer electronics | 1.62× | Technology & Electronics |
| Motorcycle sport | 4.21× | Sports |
| Outdoor recreation | 1.59× | Sports |
| Image sensor | 4.5× | Technology & Electronics |
| Natural World | 2.33× | Fashion & Accessoires |
| Movies | 1.57× | Movies & TV |
| Nature photography | 2.9× | Technology & Electronics |
| Bodyweight exercise | 6.56× | Sports |
| RVs | 2.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Sports Activity | POWER | 1.66 |
| Patriotism | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 8.1% |
| Italy | 7.6% |
See Action camera audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Action camera have in Germany?
Action camera has an estimated audience of 632,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Action camera fans?
26.5% of Action camera fans are female, 73.5% are male, with an average age of 38.3 years.
Which brands do Action camera fans like most?
Action camera fans show strongest brand affinity for Camcorders (19.6×), GoPro (14.92×), and Digital camera (8.75×) over the country average.
Where do Action camera fans live in Germany?
Action camera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,933), Bayern (reach 108,284), and Baden-Württemberg (reach 92,179). These three regions account for the largest share of the active audience.
What other brands do Action camera fans also like?
Beyond Action camera itself, the audience over-indexes on GoPro (14.92×), Digital camera (8.75×), Fitness First (9.73×), and Cameras (5.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Action camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.