Rascasse Audience Intelligence

Action camera Audience in Germany

A data profile of the people who buy, follow and care about Action camera in Germany — modelled from more than twelve digital signal sources. Action camera has an estimated audience of 632,511 people in Germany.

#19among Tech trend in Germany#4104among Topic in Germany#437in Technology & Electronics

The average Action camera fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Camcorders, Fitness First, Digital camera, with strongest over-indexing on Camcorders (19.6× the country average).

Demographically, the Action camera audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Action camera fan in Germany is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Camcorders.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action camera profile in Germany.

Audience size
633K
in Germany
Gender
26.5%♀
73.5% male
Age
38.3
average years
Country rank
#9669
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action camera fans

26.5% are female, 73.5% are male, average age 38.3.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Action camera audience in Germany
MetricValue
Female26.5%
Male73.5%
Average age38.3
Estimated audience size632,511
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Action camera audience in Germany
Age bracketShare%
16-1917%
20-2924%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Action camera audience comes from Germany.

Worldwide audience distribution share by country for Action camera
CountryShare
United States25.6%
Japan8.1%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action camera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Action camera fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.13×
02Sachsen~40K1.13×
03Thüringen~20K1.09×
04Schleswig-Holstein~20K1.07×
05Brandenburg~20K1.06×
06Bayern~100K1.04×
07Baden-Württemberg~90K1.03×
08Rheinland-Pfalz~30K1.03×
09Niedersachsen~60K1.00×
10Sachsen-Anhalt~20K1.00×
11Mecklenburg-Vorpommern~10K1.00×
12Saarland~7K0.95×
13Berlin~30K0.91×
14Hamburg~10K0.90×
15Bremen~5K0.90×
16Hessen~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Action camera, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action camera audience
#·InterestCategoryAffinity×
01RicohTechnology & Electronics39.45×
02CamcordersTechnology & Electronics19.60×
03GoProTechnology & Electronics14.92×
04NASDAQBusiness & Career12.66×
05Fitness FirstSports9.73×
06VideographyInternet & Social Media9.36×
07Digital cameraTechnology & Electronics8.75×
08Bodyweight exerciseSports6.56×
09CamerasTechnology & Electronics5.79×
10Image sensorTechnology & Electronics4.50×
11Motorcycle sportSports4.21×
12Outdoor PhotographerArts & Culture4.09×
13Landscape photographyTechnology & Electronics3.79×
14Travel photographyTechnology & Electronics3.72×
15Nature photographyTechnology & Electronics2.90×
16FIFA World CupSports1.91×
17dB’sMusic & Radio1.64×
18Consumer electronicsTechnology & Electronics1.62×
19Outdoor recreationSports1.59×
20MoviesMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Action camera audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.90×
Risk AppetiteTHRILL1.83×
TravellingTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Action camera audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.09×
Family OrientationCONSERVATISM1.22×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Action camera have in Germany?

Action camera has an estimated audience of 632,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Action camera fans?

26.5% of Action camera fans are female, 73.5% are male, with an average age of 38.3 years.

03

Which brands do Action camera fans like most?

Action camera fans show strongest brand affinity for Camcorders (19.6×), Fitness First (9.73×), and Digital camera (8.75×) over the country average.

04

Where do Action camera fans live in Germany?

Action camera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Action camera fans also like?

Beyond Action camera itself, the audience over-indexes on Fitness First (9.73×), Digital camera (8.75×), GoPro (14.92×), and Cameras (5.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Action camera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Action camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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